Automobili Pininfarina to transform luxury electric vehicle business from 2020

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Having recently launched the Battista electric hypercar, Automobili Pininfarina has now set its sights on becoming one of the world’s most prominent luxury automotive companies. A series of investments and initiatives will see the Battista enter production in 2020, although only 150 will be built by the Italian marque.

With a body of carbon fiber, an all-electric powertrain producing 1,900hp, and motors that power each wheel, the car will deliver extreme performance with zero emissions. The batteries can even be charged to 80% capacity in only 30 minutes, while the overall range will approach 300 miles.

The Battista will be followed by two more pure-electric cars so that the brand can compete with established manufacturers in the sustainable luxury utility vehicle (S-LUV) space. The company’s Pura Vision EV platform is in development with Bosch and Benteler and will make its debut at Pebble Beach in California in the summer of 2020.

Automobili Pininfarina development driver Nick Heidfeld, said, “By embracing Formula E technologies proven on the racetrack and combining them in a package that will also deliver superb levels of comfort, luxury, and connectivity, we aim to provide clients with cars that offer both jaw-dropping performance and day-to-day driveability.”

Michael Perschke, Automobili Pininfarina’s CEO, added, “Visionary Italian design is the past and the future and, as we head toward celebrating Pininfarina’s 90th anniversary in 2020, we are inventing new markets and new client experiences, and we want to underscore our commitment to Italy through production of pure-electric vehicles there.

“Our strategic collaboration with Bosch and Benteler unlocks the opportunity for growth through development of high-performance EV architecture to be deployed by Automobili Pininfarina and other OEM clients. The launch of Battista heralded the arrival of our exciting new brand, and these are the plans that give us a strong platform for future success.”

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Liam is a freelance writer and sub-editor for The Daily Telegraph. He has written 70 books on subjects ranging from the history of Ferrari and Formula 1 to the world’s most famous TV cars. He has edited another 40 books, including the Discarded Science series by Hugo Award-winning author John Grant. He is also the author of eight screenplays, two of which are now in pre-production.

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