Close Menu
Automotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • March 2025
    • November 2024
    • September 2024
    • June 2024
    • Crash Test Technology – 2023
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. March 2025
    2. November 2024
    3. Crash Test Technology – 2024
    4. September 2024
    5. June 2024
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    April 9, 2025

    In this Issue – March 2025

    Automotive Testing Technology By Rachel Evans
    Recent

    In this Issue – March 2025

    April 9, 2025

    In this Issue – November 2024

    November 26, 2024

    In this Issue – 2024

    September 30, 2024
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology International
Automotive Testing Expo

EXPO NEWS: Live from Stuttgart!

Charlotte IgguldenBy Charlotte IgguldenJune 23, 20222 Mins Read
Share LinkedIn Twitter Facebook Email

Automotive Testing Technology International caught up with Morai I live at the show in Stuttgart to find out more about its tailored digital twins for ADAS and AV testing.

South Korean startup Morai is making an impact within the ADAS and AV sector with its simulation solution, Morai SIM: Drive. The innovative digital twin simulation platform is tailored to ‘target locations’, and according to MORAI, feedback from stakeholders and customers has been very positive.

“Nothing can replace real-world testing; however, an enormous amount of time and cost is needed,” explained Hyunjin Park, tech team leader at Morai, live at Automotive Testing Expo Europe, held adjacent to ADAS & Autonomous Vehicle Technology Expo. “Vehicles didn’t need to be tested as much when they were solely driven by humans, but now that we are giving more power to a computer, more testing is needed; even more so with autonomy.”

Hyunjin revealed that by using targeted simulation, Morai has helped stakeholders and customers reduce real-world testing by 50%: “For a company that might drive six million miles to test a vehicle, they will instead drive three million miles, saving on costs.”

“Morai uses its ADAS and AV simulation platforms to enable OEMs to test every single component beforehand, running software-in-the-loop, hardware-in-the-loop, and vehicle-in-the-loop tests for all three stages of development,” Hyunjin continued.

The company provides stakeholders with a simulation environment based on actual roads, sensor models and edge cases to test their ADAS. It uses HD map data from several companies and ingests it into its software suites, creating road meshes from that data in a fast, automated process.

“All simulation is an approximate representation of the real world. Morai provides sensor models within a highly detailed environment, provided by simulation. Visual realism is important for recognizing objects in a scene with computer vision-based AD or ADAS applications. We are also focused on other types of realism: vehicle dynamics and the realism of scenarios themselves,” concluded Hyunjin.

Morai is also showcasing Morai SIM as a high-fidelity solution that can trick a real test vehicle into thinking it is in a simulation by combining vehicle-in-the-loop and mixed reality testing. With the gradual evolution of sensor technologies and hardware, such as from mechanical-based lidars to solid-state lidars, simulations too are constantly evolving.

Share. Twitter LinkedIn Facebook Email
Previous ArticleEXPO NEWS: More live from Day 2 in Stuttgart!
Next Article Sentronics and Horiba UK partner on next-generation ultrasonic fuel flow meter
Charlotte Iggulden

Charlotte's inclination toward science, technology and transportation led her to write commissioned articles on automotive engineering and design in 2020. Realizing this was an area she wanted to develop further, she joined UKi in 2022, where she works on special projects and writes show news and interviews for ADAS & Autonomous Vehicle Technology Expo and Automotive Testing Expo.

Related Posts

Automotive Testing Expo

ATTI Awards Forum 2025: Program announced

April 30, 20253 Mins Read
Automotive Testing Expo

Marple develops next-gen data analysis platform

April 28, 20252 Mins Read
Automotive Testing Expo

Emergency panel discussion on tariffs and the future of the European car market at Automotive Testing Expo Europe 2025

April 23, 20253 Mins Read
Latest News

ATTI Awards Forum 2025: Program announced

April 30, 2025

Final handling tests for Alpine A390 sport fastback

April 28, 2025

Mustang installs R&D heavy-duty test stand at Texas A&M

April 28, 2025
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT