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Automotive Testing Expo

Emergency panel discussion on tariffs and the future of the European car market at Automotive Testing Expo Europe 2025

Zahra AwanBy Zahra AwanApril 23, 20253 Mins Read
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Your Automotive Testing Expo Europe pass includes FREE access to the Headwinds or opportunities panel discussion, which kicks off the ATTI Awards Forum on Day 1 prior to the awards ceremony
Your Automotive Testing Expo Europe pass includes FREE access to the Headwinds or opportunities panel discussion, which kicks off the ATTI Awards Forum on Day 1 prior to the awards ceremony

With Donald Trump’s tariffs turning the world on its head, where does this leave an already embattled European car industry? Automotive Testing Technology International magazine will be hosting a free-to-attend interactive panel session at Automotive Testing Expo Europe in Stuttgart to provide a roadmap for not just surviving, but thriving amid the headwinds of potential international trade tariffs and challenging net zero timelines.

Headwinds or opportunities?

Navigating the European automotive testing landscape in an era of uncertainty
Tuesday, May 20, 2025, 15:00 – 16:30
Automotive Testing Expo Europe, Stuttgart
Register for your FREE exhibition pass

*Expo pass includes FREE access to the Headwinds or opportunities panel discussion

This timely and critical panel will bring together automotive industry leaders and expert commentators to address the multiple challenges reshaping the European automotive testing landscape: The impact of recent US tariff policies, which have been estimated to affect up to €67bn (US$75.85bn) of EU automotive industry exports, the majority of which come from Germany; ongoing uncertainty surrounding the net zero agenda; and tough Chinese EV competition.

Our expert panel will provide actionable insights on how European automotive testing companies and their OEM customers and supply chain partners can adapt their strategies, identify emerging opportunities, and future-proof their businesses in this rapidly evolving environment.

The session will cover:
• Market analysis: The current state of European/US trade and the global impact of potential tariff escalation
• Supply chain implications: Adapting to new sourcing realities
• Supplier case studies: Testing providers share recent experiences of supply chain disruption
• Strategic positioning: Converting market disruption into competitive advantage

Attendees will leave with:
• Strategic frameworks for addressing market disruption
• Practical approaches to cost optimization amid tariff uncertainties
• Network connections with peers navigating similar challenges
• Early intelligence on emerging testing approaches to help ensure greater flexibility and agility

The panel discussion will take place on Day 1 of the exhibition before the ATTI Awards ceremony. On Day 2, the ATTI Awards Forum will take place, packed full of high-level content on a variety of other topics
The panel discussion will take place on Day 1 of the exhibition before the ATTI Awards ceremony. On Day 2, the ATTI Awards Forum will take place, packed full of high-level content on a variety of other topics

Rachel Evans, Editor, Automotive Testing Technology International, said, “It’s no secret that the automotive sector is operating in a time of unprecedented change. While it has repeatedly proven its agility, navigating the growing number of challenges is becoming increasingly difficult. Testing companies are eager to plan ahead and build resilient supply chains.

“After speaking with exhibitors at the recent Automotive Testing Expo India, it’s clear that tariffs are already starting to impact companies – particularly when it comes to shipping equipment – and further consequences are expected.

“Although we will not know the full extent of the impact of the tariffs for some time, ATTI aims to create a platform for open dialogue between industry professionals to help address challenges like these. This platform will enable them to share their concerns.”

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Zahra Awan

Zahra brings her background in reporting on the heavy manufacturing industry together with her passion for automotives as the Web Editor for the various titles at UKi Media & Events. She is keen to connect with people across the sector, and meeting others who share her enthusiasm for automotive innovation. 

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