Close Menu
Automotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • Crash Test Technology – 2025
    • September 2025
    • June 2025
    • March 2025
    • Crash Test Technology – 2024
    • November 2024
    • September 2024
    • June 2024
    • Crash Test Technology – 2023
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. Crash Test Technology – 2025
    2. September 2025
    3. June 2025
    4. March 2025
    5. November 2024
    6. Crash Test Technology – 2024
    7. September 2024
    8. June 2024
    9. Automotive Testing Technology
    10. Subscribe to Automotive Testing
    11. Crash Test Technology
    12. Subscribe to Crash Test Technology
    Featured
    October 7, 2025

    In this Issue – 2025

    Crash Test Technology By Rachel Evans
    Recent

    In this Issue – 2025

    October 7, 2025

    In this Issue – September 2025

    September 5, 2025

    In this Issue – June 2025

    June 18, 2025
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology International
Automotive Testing Expo

The Future of Automotive Testing Conference opens at Automotive Testing Expo North America

Rachel EvansBy Rachel EvansOctober 22, 20253 Mins Read
Share LinkedIn Twitter Facebook Email
The Future of Automotive Testing Conference 2025.

The free-to-attend Future of Automotive Testing Conference opened this morning at Automotive Testing Expo North America 2025.

The day began with a welcome from ATTI, followed by an onstage interview. Due to unforeseen circumstances, the interview topic changed from the original plan and focused on the softwarization of the automotive industry, featuring Partha Goswami, former GM executive, futurist, and principal at PG Mobility Analysis.

ATTI editor Rachel Evans opened The Future of Automotive Testing Conference.

Then came a presentation from Shyam Raman, principal consultant at Frost & Sullivan, who gave an insight into the struggles proving grounds are facing in adapting to today’s requirements, with the need to offer more services and features than ever before. He noted the fundamental role that infrastructure and testing facilities, privacy, customization, technical/commercial/legal partnerships and location play in a successful business model.

Raman was followed by Stoyan Nikolov, test manager and group lead at Bosch, who talked about integrated, predictive and scalable testing of software. Nikolov told ATTI, “After my talk I had discussions with fellows from GM and Stellantis. It is interesting to hear that the OEMs are having the same problems we have at Bosch. Getting OEM perspectives and exchanging solutions is great.”

This usefulness of the opportunity to learn from one another was echoed by Venkat Adusumalli, software engineering manager at Stellantis, who discussed the acceleration of E/E testing with AI-driven workflows. He said, “The diversity of the panel allowed me to see many viewpoints – from business managers to technology developers – and that was very intriguing for me. I learned a lot from Stoyan Nikolov; it was fascinating to hear how Bosch is leveraging AI. They have a different way of approaching things. We spoke afterward, and while we have different viewpoints, we’re ultimately working toward something similar.”

The one-day conference carries an overarching software theme. The morning concluded with a panel discussion titled, ‘Testing software-defined vehicles’, which was moderated by Goswami and featured Stellantis’s Adusumalli; Ram Mirwani, senior group manager of business development, automotive at Rohde & Schwarz; Rinat Asmus, vice president of software-defined vehicles at Tata Technologies; and Prasanna Nagabushan-Venkatesh, senior engineer of propulsion and hybrid systems at IAV Automotive Engineering.

The panel, pictured below, explored the current state of software-defined vehicle development, the common challenges faced by auto makers in this transition, and how softwarization is reshaping testing and development.

After coming off stage, Goswami said, “The focus of the conference is testing and validation, but also how to make that more relevant in the new age of software-centric vehicle development. Yes, there’s still a traditional component, but we’re having various conversations to bring in this new element that’s emerging today.

“What I heard is that testing has to adapt to the interdependence of various data and subsystems,” he continued. “AI and machine learning tools are absolutely critical to being responsive in a testing environment. The third point is the idea of open platforms to drive more agile and consistent testing and validation – and to enable full-system physical validation, where all the components and systems are much more interdependent than they were in previous years.”

Tata’s Asmus added, “The conference gave me a great opportunity to interact with peers and exchange contradictory opinions on future test approaches, and the inclusion of AI and machine learning. It’s always fruitful to meet new peers in this context.”

The Future of Automotive Testing Conference is on October 22 only. Click here to book your free expo pass to Automotive Testing Expo North America 2025, which continues tomorrow (Thursday, October 23). Alternatively, passes can be acquired on-site. Please visit the registration desk or organizer’s office to find out more

Share. Twitter LinkedIn Facebook Email
Previous ArticleYangwang U9 Xtreme sets Nürburgring electric hypercar record
Next Article EXPO NEWS: Highlights from Day 2 at Automotive Testing Expo North America
Rachel Evans

Rachel's career in journalism has seen her write for various titles at UKi Media & Events within automotive, tire and marine. Currently editor of ATTI, her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of transportation.

Related Posts

Automotive Testing Expo

EXPO NEWS: Highlights from Day 2 at Automotive Testing Expo North America

October 22, 20257 Mins Read
Automotive Testing Expo

EXPO NEWS: Highlights from Day 1 at Automotive Testing Expo North America

October 21, 20257 Mins Read
Automotive Testing Expo

Automotive Testing Expo North America 2025 opens in Novi, Detroit

October 21, 20254 Mins Read
Latest News

EXPO NEWS: Highlights from Day 2 at Automotive Testing Expo North America

October 22, 2025

The Future of Automotive Testing Conference opens at Automotive Testing Expo North America

October 22, 2025

Yangwang U9 Xtreme sets Nürburgring electric hypercar record

October 22, 2025
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT