Expo News: New product launches and conference speakers announced

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The full show preview for Automotive Testing Technology Expo Novi has just been released, providing readers with an early look at the new products making their debut on the show floor and the topics under discussion at the free-to-attend technology demonstration area, with news, interviews and more. It’s now available for download here.

Every year, Automotive Testing Technology Expo Novi is the chosen stage for many companies to launch their new products. So too in 2019. On the booth of Oxford Technical Solutions, visitors will be able to discover a compact navigation system and a new software solution for testing radar, lidar and video for ADAS.

Meanwhile, IPEtronik will have a new thermomodule to show visitors and TestEquity will be launching its new 115R temperature chamber. Those looking for the latest high-speed cameras for crash testing should head to Vision System’s booth, where it will have more details on its new C320 line.

Visitors to the Expo can also sit down at the free Technology Demonstration Area to get more insight on some of the technology shown in the exhibition. Some of the key speakers have given a taster of their upcoming presentation in interviews as part of the the show preview.

Automotive Testing Expo NoviGary Newton Jr. from Brüel & Kjær will introduce a way to test for NVH in simulation, before any prototypes have to be built: “we can set and confirm target compliance at very early stages in the development process”.

Siemens’ strategic business developer, James Ellis will show how modern-day, high-speed electric powertrains require testing equipment that can keep up. Siemens being an authority on simulation, these drives of course integrate seamlessly with the company’s SimCenter.

Updated conference program

Those serious about simulation, or ADAS and automation, should also take a look at the at the updated conference program for the Autonomous Vehicle Test & Development Symposium, where industry experts will discuss the AV and ADAS technology and testing methods, which includes the latest simulation applications.

The Test & Development Symposium is hosted at the neighboring Autonomous Vehicle Technology Expo and boasts more than 45 speakers, divided over three days and two rooms. It will kick off with a general introduction to the issues with safety testing autonomous driving systems, by Michelle Chaka, from Virginia Tech.

Test Development speaker on stage

The rest of the three days is packed with insights from OEMs including GM, FCA, BMW and Renault; software and automation specialists including Siemens, Ansys, Nvidia; and testing, positioning and data companies including Velodyne, TÜV Süd, dSpace, National Instruments and Spirent.

A particular highlight is the talk by Andras Kemeny, Renault’s simulation godfather, where he will outline a virtual testing chain with a focus on using driver-in-the-loop tools to achieve driver acceptance level. This can then inform HMI design.

Another must-attend will be Ansys’ Sandeep Sovani’s presentation on high-fidelity physics. He will go into the importance of modeling vehicles from the component level up and review how to solve the computing challenges this multi-layered approach poses.

MSC Software LogoIf the main program wasn’t enough, MSC Software will be holding a workshop during the lunch break on Tuesday, where its experts will be taking a deep dive into a probabilistic approach for scenario-based analysis. The session is free for conference delegates, but spaces are limited, so make sure to register your interest quickly.

Automotive Testing Technology Expo is free to attend – all you need to do Is register here. Rates apply for the Autonomous Vehicle Test & Development Symposium, but if you book now, you can take advantage of an early-booking discount that will save you up to $195.

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About Author


Illya joined UKi Media & Events in 2018 having completed an Automotive Journalism MA course at Coventry University. As expo news editor, he writes about the new products and technologies that can be found at UKi Media & Events' many exhibitions, as well as contributing to UKi's various magazines and websites.

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