Virtual reality streamlines design and development at Seymourpowell

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Design consultancy Seymourpowell has revealed how it uses virtual reality to enhance the design of new vehicles. Richard Seale, head automotive designer at Seymourpowell, said, “Our new approach to designing in VR radically streamlines the design process, allowing designers, engineers, and marketing teams to collaborate in exciting new ways. It enables designers to create designs in 3D, at any scale, from the very start of the design process.”

Some of its key capabilities include the following:

A networked platform, which teams in different parts of a building, or different geographical locations, can dial into and all participate in the design process in real time via tablets and VR headsets, as if in the same room.

It breaks down existing barriers between designers, engineers and marketing teams by allowing them all to collaborate, interact and give feedback on the design process remotely from anywhere in the world.

Virtual reality also facilitates communication between designers, engineers and modelers by providing a shared workspace to address design challenges as and when they arise, instead of waiting until later in the design process when it might be too late.

May 16, 2017

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About Author


John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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