Hyundai establishes focus of its new Project IONIQ Lab in Korea

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Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in South Korea.

Research at the facility will explore future mobility solutions through innovation and academic projects. It is a part of Hyundai Motor’s Project IONIQ, a long-term R&D initiative that will predict changes in future mobility.

The open innovation organization enables cooperation between Hyundai Motor, academic bodies and universities. The lab will focus on four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion.

The Project IONIQ Lab will be led by Soon Jong Lee, a professor at Seoul National University and head of the Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts. The group has already issued its first collective output, a summary of 12 future megatrends that are likely to affect the car industry by 2030.

August 4, 2016

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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