Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in South Korea.
Research at the facility will explore future mobility solutions through innovation and academic projects. It is a part of Hyundai Motor’s Project IONIQ, a long-term R&D initiative that will predict changes in future mobility.
The open innovation organization enables cooperation between Hyundai Motor, academic bodies and universities. The lab will focus on four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion.
The Project IONIQ Lab will be led by Soon Jong Lee, a professor at Seoul National University and head of the Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts. The group has already issued its first collective output, a summary of 12 future megatrends that are likely to affect the car industry by 2030.
August 4, 2016