Rolls-Royce badges new high-sided vehicle Cullinan


Rolls-Royce has confirmed that its new high-bodied vehicle will be called the Cullinan. Just like the diamond after which it is named, the Rolls-Royce Cullinan has undertaken a fascinating journey – from traveling through the searing deserts of Africa and the Middle East to the snowy landscapes in the Arctic Circle, and from the grassy glens of the Scottish Highlands to the towering canyons in North America.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago. It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury,” commented Torsten Müller-Ötvös, CEO of Rolls-Royce.

“Just like the Cullinan diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan diamond. The name embodies the many facets of our new motor car’s promise.

“It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world.”


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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of the automotive and tire industries.

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