Polestar to strengthen digital development with 100 new tech experts

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Electric car maker Polestar is upscaling the digital team at its global HQ in Gothenburg, Sweden, and aiming to become one of the top employers of choice for digital and tech talent globally.

As part of this mission, the company is working on next-generation digital products and developments that will revolutionize the way users connect, explore and interact with their cars. This covers both the inside and outside of the vehicle, including digital ecosystems connected to factories, B2B, B2C, and the support of R&D.

Mikael Björklund, group chief digital and information officer, Polestar, commented, “Polestar is growing at a rapid pace and our digital function is no exception. This really is a unique chance to become part of a company that is leading the industry into a large digital transformation by using e-commerce as the primary sales channel. In the last few years, Polestar digital managed to put a full commerce and IT environment in place while at the same time form the business requirements to create a state-of-the-art customer-centric experience. And we did so in record time.”

Polestar says it is refining the car purchasing experience by introducing a fully digital retail environment, which enables customers to do everything online – from finding information about the cars, configuring the Polestar 2, and placing orders. The entire customer journey is digital, maintaining a close connection between the brand and its users throughout ownership.

The electric performance car brand is also changing the customer experience by enabling a direct digital connection to owners. Polestar 2 owners in all markets are benefitting from remote software updates that bring the latest features and functionality developments to their cars. Over-the-air updates address a range of items – including charging speed increases, bug fixes, stability and range improvements and new base software. With the digitally connected Polestar 2 and a holistic approach to development, the digital environment is constantly improving.

Polestar wants new team members to push the boundaries of technology and software development, and will be hiring for roles such as service engineers and designers, digital and technical leads, business analysts, UX/UI designers, and more. With the car brand’s cornerstone of transparency engrained into its digital organization, a set of harmonized roles provide a unique opportunity for personal development and increased internal mobility for all roles.

Monika Franke, head of HR at Polestar, said, “Polestar is a company in which ideas, information, technology and quick execution meet. The global team’s passion, ambition and dedication to continuously push frontiers is truly inspiring. The results are nothing short of excellent. I’m excited that more people will be joining and strengthening the digital team as we continue to expand on the global stage.”

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Rachel's career in journalism has seen her write for various titles at UKi Media & Events within automotive, tire and marine. Currently editor of ATTI, her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of transportation.

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