VI-grade and Sound To Sight partner on NVH simulation and active sound design to develop brand-aligned sound profiles

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Under a newly formed strategic partnership, VI-grade and Sound To Sight (STS) will bring together their respective expertise in the fields of NVH simulation and active sound design to deliver enhanced driving experiences for vehicle occupants.

Sound To Sight uses its advanced sound design methods to develop bespoke, brand-aligned sound profiles for vehicle OEMs. The sound profiles include immersive soundscapes that reflect brand identity and heritage.

The sound designs are then accurately reproduced and integrated into VI-grade’s NVH simulator to enable test drivers to experience and evaluate the sounds during simulated driving scenarios. The development process enables OEMs to create customized sound designs with Sound To Sight and then immediately test them using VI-grade’s NVH simulator before a physical vehicle prototype is made.

“Combining Sound To Sight’s sound design expertise together with real-time human-in-the-loop virtual prototype simulations provided by VI-grade simulators exemplifies our commitment to the zero-prototype strategy,” commented Guido Bairati, managing director of VI-grade. “Vehicle design and development teams can decide on the exact right sound of the vehicle, evaluating the holistic vehicle experience of the sound design in context with all other sounds, vibration, motion and other factors in a dynamic, virtual environment much more efficiently, and long before a physical prototype could be made.”

“We are thrilled about this new partnership, which has already demonstrated success through a collaborative customer project in 2022 with a renowned Italian car manufacturer,” added Antoine Châron, co-founder of Sound To Sight. “VI-grade and STS have worked together on an interior active sound design project, achieving impressive results thanks to the synergistic expertise of the two companies. We look forward to embarking on this strategic partnership and pushing the boundaries of unique sound design.”

For more on NVH, please click here.

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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