Gregor Hembrough to head-up Polestar Automotive USA

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Polestar has appointed Gregor Hembrough to lead its US subsidiary, Polestar Automotive USA. Hembrough has more than 25 years of experience in the automotive industry and moves to Polestar from Volvo Cars North America where he was vice president.

“I am pleased to welcome Gregor to Polestar in such an important region for the brand,” said Thomas Ingenlath, CEO of Polestar.

“His wealth of industry experience, local market knowledge and non-traditional approach to innovation and management make him the perfect fit for leading our Polestar brand in the US market.”

Hembrough added, “The chance to launch a progressive new car company like Polestar is a dream opportunity. I look forward to building a network of Polestar Spaces, launching inventive marketing campaigns and structuring the brand for future success as the company launches in the most tech-savvy part of the world.”

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Rachel's career in journalism has seen her write for various titles at UKi Media & Events within automotive, tire and marine. Currently editor of ATTI, her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of transportation.

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