Close Menu
Automotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • March 2025
    • November 2024
    • September 2024
    • June 2024
    • Crash Test Technology – 2023
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
LinkedIn
Subscribe
Automotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. March 2025
    2. November 2024
    3. Crash Test Technology – 2024
    4. September 2024
    5. June 2024
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    April 9, 2025

    In this Issue – March 2025

    Automotive Testing Technology By Rachel Evans
    Recent

    In this Issue – March 2025

    April 9, 2025

    In this Issue – November 2024

    November 26, 2024

    In this Issue – 2024

    September 30, 2024
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology International
ADAS & CAVs

What role do human factors play in automated driving and what can OEMs do to mitigate driver distraction?

Alexander M Geisler, transportation and automotive industry team lead, Duane MorrisBy Alexander M Geisler, transportation and automotive industry team lead, Duane MorrisSeptember 28, 20214 Mins Read
Share LinkedIn Twitter Facebook Email
Alex Geisler

ATTI’s columnist questions the extent to which vehicle assistance systems encourage driver distraction, and what can be done to avert this. 

How do OEMs test future products and systems for human factors compliance? On a strictly legal basis, they don’t. Of course, human factors are important in cars, and they’re designed-in during the development of a vehicle or system. But there is no international human factors standard that auto makers have to meet. What would such a thing even look like? So, although all OEMs retain highly skilled human factors engineers, they do not have specific human factors compliance standards to work toward. That begs the questions, why do car manufacturers bother, and how are HMIs tested? 

In one sense, OEMs will look at human factors for a nobler, more customer-focused reason, which is to support the customer experience and make sure a vehicle is user friendly and intuitive. But that’s not the only reason. OEMs also incorporate human factors into their products to ensure they are functionally safe, and to mitigate litigation liability. 

It is well documented that far more accidents are caused by driver error or distraction than by component or system failure. A 2020 study conducted by NHTSA of causes of car accidents found that 94% are caused
by drivers. Even so, car makers know from bitter experience that, in these situations, lawyers and insurers will get involved and try to assert positions in which the driver is somehow innocent and the car is somehow at fault. In conventional vehicles up to SAE Levels 1 and 2, this sort of posturing rarely works. An OEM can point to its HMI validation and testing and demonstrate that the car did more than enough to
assist the driver in operating the vehicle safely without confusion or distraction. 

This being so, in a conventional vehicle the driver is still fully responsible for all aspects of the vehicle’s operation, at all times. If driver error or distraction plays a part in an accident, the driver will be blamed proportionately. This is the position under most countries’ criminal laws, which demand due care and attention, and likewise under most civil liability laws and insurance adjustment models. 

However, this dynamic could be about to change. More driver assistance features are being introduced into vehicles, and some of them effectively enable and encourage driver distraction. They place increasing responsibility for the driving task – and therefore also the outcomes – on the car itself. So what else can automotive manufacturers do to mitigate driver distraction as vehicles begin to perform more of the operational functions of driving, and as new features have the potential to cause additional distraction? 

Swedish outfit Volvo made a bold claim that its human factors testing, which uses Varjo’s mixed reality technology (read our feature on the development and application of the tech in the June issue of Automotive Testing Technology International on p44), enables it to introduce virtual hazards into real-world drive cycles and then monitor a driver’s eye movements and even their reactions. Of course, this will reduce development timeframes, but there is another benefit of the technology. Assuming it works as billed, this could become a key tool on the defense lawyer’s belt in future trials. If in the future drivers say that a new attribute was difficult to use or confusing, Volvo will have the ready-made response that as well as its human factors work, it also performed testing of driver distraction and can demonstrate there was no added risk. This may be a glimpse of how automotive manufacturers will test cars for human factors compliance in the near future. 

Geisler ponders the role human factors play in automated driving

Share. Twitter LinkedIn Facebook Email
Previous ArticleTech tie-up to drive seamless integration of test data across software verification and validation workflow
Next Article Prototype long-haul autonomous truck unveiled by Volvo Autonomous Solutions
Alexander M Geisler, transportation and automotive industry team lead, Duane Morris

Related Posts

ADAS & CAVs

VI-grade’s ZPS signals evolution in vehicle development

May 30, 20254 Mins Read
Active Safety

University of Glasgow develops AR system for real-world testing of cyclist and AV communication

April 16, 20256 Mins Read
Full-vehicle Testing

Transforming automotive time-to-market – Now or never for traditional auto makers

April 10, 20257 Mins Read
Latest News

Red Hat In-Vehicle Operating System set for full release in Q3 2025

June 2, 2025

VI-grade’s ZPS signals evolution in vehicle development

May 30, 2025

QNX launches Hypervisor 8.0 to accelerate embedded software development

May 30, 2025
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT