Close Menu
Automotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • March 2025
    • November 2024
    • September 2024
    • June 2024
    • Crash Test Technology – 2023
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
LinkedIn
Subscribe
Automotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. March 2025
    2. November 2024
    3. Crash Test Technology – 2024
    4. September 2024
    5. June 2024
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    April 9, 2025

    In this Issue – March 2025

    Automotive Testing Technology By Rachel Evans
    Recent

    In this Issue – March 2025

    April 9, 2025

    In this Issue – November 2024

    November 26, 2024

    In this Issue – 2024

    September 30, 2024
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology International
Industry Opinion

Ditch the prototypes

OpinionWritersBy OpinionWritersMarch 26, 20184 Mins Read
Share LinkedIn Twitter Facebook Email

Ales Alajbegovic, VP of ground transportation applications at Exa, shares the company’s vision of a future where physical prototypes – which he believes to be costly and time consuming to both make and alter – are no longer required.

The automotive world is bustling with would-be electric vehicle manufacturers, and rightly so. Most notably, British inventor and vacuum cleaner aficionado James Dyson has a plan to build three new EVs in the coming years. In order to achieve this, Dyson, just like any potential EV manufacturer, has many things to consider.

One of them will be whether to build and test physical prototypes. Our simple advice would be don’t. Expensive and lacking insight, physical prototype testing gives you the ‘what’ but not the ‘why’, and often too late to make significant product changes.

Focusing on cost implications first, physical prototypes are extremely expensive to build – approximately US$250,000 to US$1m per vehicle. With 50-70 prototypes built per development program, car makers cumulatively spend US$10bn per year on prototypes. For a new manufacturer this money could be better spent elsewhere – such as building much-needed brand awareness (maybe less so with Dyson!).

Even if your pockets are deep, physical prototype testing could still result in financially painful late-stage design changes. When a late-stage problem occurs, every resource is thrown at the problem to avoid a disaster to get the vehicle launched.

Typically, car makers have no choice but to resort to quick fixes. Depending on the source of the problem this could be an aerodynamic nightmare for EVs – adding weight, increasing drag, reducing range and increasing cabin noise.

EV aerodynamics account for 60% of total energy losses. This is because powertrain efficiency is much higher than internal combustion engine vehicles, where on average only 18% of total energy losses are accounted for by aerodynamics.


Thus it is crucial for EV manufacturers to ensure their vehicles are designed carefully, reducing battery cost and avoiding costly late-stage fixes which compromise drag coefficient and range.

What’s important is to discover any potential problems early – and this can be a real challenge for certain teams. Physical testing in thermal and acoustics normally takes place from year three of the product development cycle, as it cannot be carried out on clay models and requires fully-working prototypes. Through physical testing, engineers can detect issues, but are not provided any insight into the source of the problem, or the solution.

For EV development, identifying thermal issues early is crucial – batteries must be sufficiently and consistently cooled to prevent range losses, excess warranty failures or in extreme cases, catastrophic failure. Physically testing batteries is a challenge as the batteries must be charged and thermally conditioned before each test – which is a time-consuming process.

In addition to this, major physical tests cannot happen until the car is a working prototype, at which point minor problems are potentially ignored and the solutions to the bigger problems are rushed, adding weight and cost to the car.

This is certainly the case for aeroacoustics, too. If a vehicle doesn’t meet acoustic expectations, car makers will include heavy wheel arch and carpet insulation, laminated glass, additional door trim insulation and a thicker headlining to fix the problem. All of which can add up to more than 30kg – not ideal for an electric vehicle that’s already carrying the extra weight of its batteries.

In summary, physical prototype testing is costly, often comes too late in the development process and gives little or no feedback on how to solve the problems identified. But there is another way, and it involves bringing design and engineering into the virtual world – empowering auto makers to digitally develop beautiful, efficient cars that customers want to drive.

Manufacturers like Jaguar and Tesla have enjoyed success with ‘zero prototype’ development programs, and we’d guess that a visionary like Dyson will be implementing a similar approach.

Share. Twitter LinkedIn Facebook Email
Previous ArticleArtificial intelligence in vehicles
Next Article JLR and BlackBerry to develop ECU modules for future vehicles
OpinionWriters

Independently submitted opinions from our readers. Share your opinions by sending up to 800 words to rachel.evans@ukimediaevents.com. Only original contributions will be considered and the editor's decision is final.

Related Posts

Full-vehicle Testing

Transforming automotive time-to-market – Now or never for traditional auto makers

April 10, 20257 Mins Read
Industry Opinion

Navigating the hype surrounding SDVs

April 2, 20254 Mins Read
Industry Opinion

Why OEMs are struggling to modernize SDVs

April 1, 20256 Mins Read
Latest News

Red Hat In-Vehicle Operating System set for full release in Q3 2025

June 2, 2025

VI-grade’s ZPS signals evolution in vehicle development

May 30, 2025

QNX launches Hypervisor 8.0 to accelerate embedded software development

May 30, 2025
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT