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Automotive Testing Expo

EXPO NEWS: Highlights from Day 2 at Automotive Testing Expo North America

Charlotte IgguldenBy Charlotte IgguldenOctober 22, 20257 Mins Read
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Automotive Testing Expo North America.

Day 2 of Automotive Testing Expo North America continues to showcase tools and insights to transform engineering processes, both on the exhibition floor and at the one-day Future of Automotive Testing Conference.

Read on to find out which presentations, product launches and trends are helping OEMs and suppliers reduce development cycles and enhance product quality.

The Future of Automotive Testing Conference

Today’s free-to-attend conference opened with a welcome from ATTI, followed by an onstage interview with PG Mobility Analysis’s Partha Goswami on the softwarization of the automotive industry.

Presentations by Frost & Sullivan’s Shyam Raman, Stoyan Nikolov from Bosch and Venkat Adusumalli from Stellantis also piqued visitors’ interest.

The one-day conference carries an overarching software theme, and a panel discussion on this topic – moderated by Goswami – concluded the morning. Fresh from the stage, Goswami commented, “The focus of the conference is testing and validation, but also how to make that more relevant in the new age of software-centric vehicle development. Yes, there’s still a traditional component, but we’re having various conversations to bring in this new element that’s emerging today.”

Read more on the fascinating content being presented at The Future of Automotive Testing Conference  here.

Exhibition highlights

Göpel’s new, configurable battery test bench enables cost-efficient EV testing

In response to the need for increasingly customized systems, Göpel is highlighting its new, quickly configurable battery test bench for safety and functional testing of automotive high-voltage batteries. This enables cost-efficient electric car battery testing, offering a power range up to 500kW and voltage tests up to 1,000V DC with test currents of up to 800A DC. The system’s energy recovery capability means it is highly energy efficient. Services include safety tests and functional tests. “This year, Göpel Electronic is focusing on test systems for infotainment, battery systems and seat testing,” explained David Kalaidjian, sales development manager for North America. “We appreciate the diversity of visitors at Automotive Testing Expo and look forward to many new ideas.” Find out more at Booth 3034.

mm-lab shows its modern safety and planning solution for automotive proving grounds

mm-lab is showcasing its system that enables maximum safety for test drivers while ensuring optimal operational planning for proving ground operators. It offers comprehensive situational awareness, real-time communication and automated planning capabilities, designed to streamline testing activities and minimize risk in all vehicle testing environments. The ability to manage and control robots, traffic lights, traffic signs and info boards strengthens the overall solution. Managing director Steffen Firchau said, “The show enables us to interact directly with the automotive community, discuss emerging requirements for safe and optimized testing, and demonstrate how our system supports North American proving grounds in achieving higher safety and efficiency. We aim to implement our solution at several additional proving grounds, emphasizing and ensuring safety within automotive testing environments.” Meet the team at Booth 10056.

Methodica Technologies showcases AI-powered testing and HIL solutions to accelerate automotive development

To reflect the evolution toward smarter, connected and autonomous systems and the critical need for rapid validation and digital transformation, Methodica Technologies is in Novi to demonstrate how its innovative tools and expertise help OEMs and suppliers reduce development cycles, enhance product quality and integrate AI-driven efficiency into every stage of the engineering process. The company is highlighting its capabilities in rapid and cost-effective HIL system development, AI-driven test automation, custom hardware engineering and end-to-end embedded software and hardware development – all aimed at improving validation speed, system reliability and cost-efficiency. “We’re eager to connect with system engineers, testing engineers and technology leaders who are passionate about leveraging AI, automation and digital engineering to address the next generation of automotive challenges,” said digital growth and transformation manager Ayushi Lekhwani. Find out more at Booth 8016.

Intuitive closed-loop controller from Redex offers compact solution for load simulations

The DG-Block closed-loop controller is the star of Redex’s display this year. The all-in-one solution features a built-in precision amplifier, PID regulation algorithm, built-in power supply, integrated real-time data acquisition and modular design for versatile configurations. Advantages include faster and more accurate testing, improved reliability, reduced development cycles and compliance with the latest automotive standards. Redex is seeking insights on testing challenges across vehicle types and integration with existing workflows, and suggestions for additional features or automation that could enhance testing efficiency. “We’re excited to showcase Redex mechatronic solutions to demonstrate different, faster, more precise testing for next-generation vehicles, said Jean Baptiste Barruel, Merobel senior product manager at Redex USA. “We look forward to meeting engineers and innovators driving automotive innovation.” See the closed-loop controller at Booth 10052.

New sensor from Sensoric Solutions combines optical method with an IMU

Visitors to Sensoric Solutions’ booth are experiencing the company’s OMS Race and OMS 7 optical sensors, which combine the optical method with an IMU, offering angle accuracy better than 0.1° and speeds better than 0.1%. They boast easy handling, and work well under all conditions. Fabrice Martini, sales manager for the USA, noted, “The biggest change is in the field of electromobility and the associated requirements. Anyone who is not represented there has a problem!” Meet the team at Booth 8044.

Innkeeper highlights product performance and characterization tools

Innkeeper is at the expo to show visitors its InnControl platform, which supports the integration of lab equipment and allows for a broad range of hardware and software interfaces. Space and budget rarely allow for single-purpose test stands so the company says it makes good sense to use multifunctional and multipurpose equipment. InnControl allows users to build modular test stands with cost-effective components, define data acquisition as required for each test, modify test cycles using dropdown menus and modify logic as needed, operate with increased freedom and flexibility throughout the lab, and retrofit older equipment to boost safety, flexibility and performance. “Our InnControl test platform supplies the electrical and physical information to boost test productivity and possibly reduce the number of platforms needed to maintain a healthy performance/QA lab.” Find out more at Booth 9018.

Voith showcases portfolio for drive system components and fluid power solutions

Voith is showing visitors its extensive portfolio for the testing sector, including highly flexible couplings to dampen torsional vibrations and torque shocks, thus safeguarding driveline components and extending their lifespan; torque-limiting couplings, with capacities from 1-20,000kNm; universal joint shafts, capable of transmitting power in drives with offset shafts, with torque capacities exceeding 20,000kNm; connection couplings to facilitate torque transmission across driveline joints without backlash; and hydraulic systems and self-contained servo drives for diverse applications. Todd Lehman, senior sales manager and engineer for coupling and drive technologies, said, “These products exemplify how Voith validates modern, high-grade machines. We want expo visitors to benefit from our decades of experience as a trusted partner for drive system components and fluid power solutions in the test engineering sector.” See the portfolio at Booth 9032.

CME Technology highlights high-energy battery shock test system
Front and center on CME Technology’s display is the KRD12 Series high-energy battery shock test system. With a high-strength and hardness cast-aluminum table, it features a Windows-based control system, pneumatic drive technology, multiple waveforms and automatic control of shock speed. Overseas sales assistant Ellie Ding said, “We are looking for visitors’ feedback on the system’s performance, usability and integration flexibility, especially in terms of how it can support their specific test requirements.” Find out more at Booth 11022.

Still to come tomorrow…

The Innovation Showcase returns for a final day of insight, trends and concepts

Becky Linton, engineering team lead at Spherea US, speaking at the Innovation Showcase at Automotive Testing Expo 2025 in Novi, Michigan
Becky Linton, engineering team lead at Spherea US, spoke on Day 1 about AI-powered in-line anomaly detection for vehicle imaging sensors

Highlights include Calspan’s presentation titled Crash testing meets CAE: Faster compliance, lower risk, global readiness; and Lumiloop’s CEO presenting Speed up your EMC measurements: Closed-loop e-field control in reverberation chambers. 12th Wonder will present Digitally traceable, ISO 17025-ready test labs through unified lifecycle approach and Kyowa Americas reveal an Innovative wireless measurement system for strain, temperature and voltage testing.

Find out more on the Automotive Testing Expo website.

Click here to book your free expo pass to Automotive Testing Expo North America, which continues on Thursday. Alternatively, passes can be acquired on-site. Please visit the registration desk or organizer’s office to find out more

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Previous ArticleThe Future of Automotive Testing Conference opens at Automotive Testing Expo North America
Charlotte Iggulden

Charlotte has been writing on automotive engineering and design since 2020. She joined UKi Media & Events in 2022 and now works as brand manager for the company's automotive events, as well as writing news and interviews for Automotive Testing Expo and Autonomous Vehicle Tech Expo, now part of Vehicle Tech Week.

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