Driving simulator supplier VI-grade has partnered with iMotions to integrate the company’s biosensor research platform into its simulators. This will enable users to study and assess behavioral and simulation data in one platform.
“Technological advances are transforming the auto experience in ways that necessitate a deeper understanding and analysis of real human behavior, which is why we’re thrilled to partner with VI-grade on its simulation platform,” said Peter Hartzbech, CEO, iMotions. “We’ve developed a joint, state-of-the-art, integrated solution that provides deeper insight into how users perceive, understand and decide to interact with simulation and, ultimately, the real world. Our customers now can access, in a single platform, live streams of data from the simulator along with physiological and behavioral data from the participant, such as eye-tracking, heart rate, skin conductance, brain activity, facial expressions, and much more.”
The two aim to achieve key advances in behavioral and simulation processing in the following areas:
- Document sessions with combined video and biometric recordings, allowing qualitative observation in real time and after the fact;
- Insights from biosensors that can reveal states such as distraction, stress, and frustration when solving tasks under different conditions;
- Acceleration of applied use cases in the areas of HMI and usability, driver experience and infrastructure testing.
“It is my pleasure to announce the collaboration of VI-grade with iMotions in providing professional human behavioral research solutions to the automotive community. We have noticed a significant growth in demand for understanding human cognition, visual attention, emotion and behavior in driving simulator research. By integrating the iMotions software platform into our driving simulators, we are able to provide our customers access to more detailed insights into drivers’ performance, cognitive and emotional states. To ensure a native application of the software, we have included iMotions in our VI-Certified Program, our elevated partner program aimed at validating third-party software operation of VI-grade simulators,” said Tony Spagnuolo, vice president business development, VI-grade.
iMotions will participate in the upcoming 2021 Zero Prototypes Summit, VI-grade’s global connected event focused on how companies can use VI-grade’s simulation software and driving simulators to accelerate their vehicle development processes. iMotions will be a panelist in a virtual roundtable dedicated to HMI applications scheduled for May 21, 2021.
