Volkswagen is repositioning itself and is to launch the Transform 2025+ program, which will set the course for the brand over the next decade and beyond.
The new strategy focuses on clearer brand positioning across the various regions and segments, backed by significant improvements in efficiency and productivity. At the same time, the company will be making massive investments in e-mobility and connectivity.
Chairman of the Volkswagen brand board of management, Dr Herbert Diess, said, “Our goals are high and our strategy is very ambitious. We want to benefit from change and to take Volkswagen into the lead in the new automobile industry with determination. Over the next few years, Volkswagen will change radically. Very few things will stay as they are. In the final resort, the new strategy is a major transformation program.”
The reorganization is to take place in three phases. In phase 1, up until 2020, the brand will entirely restructure its core business and complete a transformation along the entire value stream. At the same time, the company will develop new competences. In Phase 2, up until 2025, Volkswagen intends to take the lead in e-mobility on the basis of its regained strength as a leading, profitable volume manufacturer. The strategy in this phase aims to create a broader earnings base, for example through new mobility services. Volkswagen also intends to play a key role in shaping the major transformation in the industry expected after 2025.
December 1, 2016
