Shell to co-engineer efficient city concept car


Shell is to co-engineer an ultra-compact, efficient concept car for city use, which it has called Project M. Experts will work in collaboration with race and road car designer Professor Gordon Murray and engine specialist Osamu Goto, with the concept car scheduled to be unveiled in November 2015.

The concept car is intended to be a simple, practical global city car; drawing together the most innovative aspects of light-weight engineering, streamlining, and driveline efficiency. Shell will provide the fluids for the car, specifically designing the motor oil that complements and enhances the overall efficiency of the vehicle.

“We believe this Shell car will demonstrate how efficient a vehicle can be when Shell works in harmony with vehicle and engine makers during design and build, supplying fuels and lubricants technical expertise,” said Selda Gunsel, VP lubricants technology, Shell. “We are excited to be working with such top calibre partners and invite others to join us for the remaining part of this exciting journey.”

The project’s development can be followed through the Shell website.

April 15, 2015


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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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