Seat showcases advances in connectivity with electric prototype

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At the 2017 Mobile World Congress, which took place February 27 to March 2 in Barcelona, Seat highlighted an electric prototype vehicle that will be used to test the possibilities of its Seat ID technology. The digital ecosystem seeks to customize and enhance the user experience.

After configuring their cell phones, visitors to the Seat stand were able to sit at the wheel of a Seat simulator and experience for themselves, on an 88in screen, Seat’s new applications and on-demand functions. A predictive assistant will help drivers optimize their time, anticipating their needs and offering suggestions automatically according to the context. Real-time traffic forecasts, en-route recommendations (restaurants, shops, services etc) and suggestions depending on schedule changes are some of the features also included in the digital ecosystem.

In the next few weeks, Seat plans to implement a car-sharing pilot project for employees with this car in the city. Users will access the service with digital access technology, developed for collaborative economy environments, which enables a physical key to be replaced with a cell phone.

March 6, 2017

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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