At the 2017 Mobile World Congress, which took place February 27 to March 2 in Barcelona, Seat highlighted an electric prototype vehicle that will be used to test the possibilities of its Seat ID technology. The digital ecosystem seeks to customize and enhance the user experience.
After configuring their cell phones, visitors to the Seat stand were able to sit at the wheel of a Seat simulator and experience for themselves, on an 88in screen, Seat’s new applications and on-demand functions. A predictive assistant will help drivers optimize their time, anticipating their needs and offering suggestions automatically according to the context. Real-time traffic forecasts, en-route recommendations (restaurants, shops, services etc) and suggestions depending on schedule changes are some of the features also included in the digital ecosystem.
In the next few weeks, Seat plans to implement a car-sharing pilot project for employees with this car in the city. Users will access the service with digital access technology, developed for collaborative economy environments, which enables a physical key to be replaced with a cell phone.
March 6, 2017
