Seat enhances prototype production with virtual reality

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Seat has used virtual reality technology to reduce prototype production time by 30% and halve the total number of prototype vehicles produced. By wearing virtual reality Oculus glasses engineers are able to optimize production processes and accurately visualize the vehicle.

The entire production process of the new Seat Ateca was supported by virtual reality technology. “More than three years elapsed since the moment we saw the initial images until the car went on sale,” said Javier Díaz, head of the Seat Prototype Centre. 

“During that time we analyzed every centimeter of the car and made numerous decisions to improve it; in particular we implemented more than 800 improvements in the virtual stage.”

October 6, 2016

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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