Ford Smart Mobility, a new Ford Motor Company subsidiary, will focus on the design, building, growth and investment in emerging mobility services. Jim Hackett, former Steelcase vice chairman and CEO, is leaving his position on the Ford board of directors to serve as chairman of the new subsidiary.
Ford Smart Mobility is part of Ford’s expanded business model to be both an auto maker and mobility company. The company is continuing to focus on and investing in its core business – designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles.
At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility and plans to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.
“Our plan is to quickly become part of the growing transportation services market, which already accounts for US$5.4trn in annual revenue,” said Mark Fields, president and CEO, Ford Motor Company.
“Jim Hackett is the right visionary leader – with extensive experience in business development and design – to take us into the mobility services business in the future.”
March 16, 2016
