Hyundai Motor UK develops cars driven solely by power of the mind

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Hyundai Motor UK has carried out testing to investigate its ability to drive the Hyundai i20 with ‘positive thought’ alone. The testing was carried out in collaboration with Digital Communications agency Gravity Thinking and technologists from The Alphabet Collective.

Hyundai connected EEG (electroencephalogram) headsets that read the brainwaves of participants in the testing, to custom built robotics that applied pressure to the i20’s accelerator and brake. This allowed the user to control the vehicle through the power of thought alone.

Electrodes in the EEG headset with interpreting software detected the participants’ positive thoughts and then applied pressure on the accelerator through the use of actuators; in turn, their ‘neutral thoughts’ were used to activate the brakes.

The participants were selected according to the varying manner in which they used and experienced positivity and optimism in their day-to-day lives.

Watch the studies taking place here.

July 19, 2016

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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