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BMW reveals more on the development of the 7 Series – via augmented reality

John ThorntonBy 1 Min Read

BMW has created a unique augmented reality display that gives an insight into the development of the new 7 Series, which will be on display to members of the public at BMW Welt in Munich, Germany, the BMW Brand Stores in Paris, France, and Brussels, Belgium, and the BMW Driving Centre in Seoul, South Korea.

The innovative display uses highly advanced projection methods to visualize the design process. From the first line drawing through to production, visitors will be able to follow the evolution of the 7 Series in steps. An additional screen will provide further background information on the respective work phases.

January 31, 2017

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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