BMW has created a unique augmented reality display that gives an insight into the development of the new 7 Series, which will be on display to members of the public at BMW Welt in Munich, Germany, the BMW Brand Stores in Paris, France, and Brussels, Belgium, and the BMW Driving Centre in Seoul, South Korea.
The innovative display uses highly advanced projection methods to visualize the design process. From the first line drawing through to production, visitors will be able to follow the evolution of the 7 Series in steps. An additional screen will provide further background information on the respective work phases.
January 31, 2017