PSA plows ahead with UK electrification strategy

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Groupe PSA has reaffirmed its electrification strategy, as the company’s UK head of electric vehicles and connected services, Helen Lees, outlined the firm’s commitment to BEV and PHEV technologies through its Free2Move strategy.

Speaking at the Automotive EV Conference in Coventry, UK, on October 8, Lees outlined Groupe PSA’s plans to offer all new models launched from this year with a BEV or PHEV powertrain, with the entire range to be offered with the same option by 2025.

Lees also emphasized the collaboration that is required between OEMs and government in order to create the necessary infrastructure and support packages for electrification, including long-term consumer incentives, improved charging facilities, and better information for users regarding terminology and total cost of ownership.

Groupe PSA’s CMP and EMP2 platforms were designed to incorporate both electrified and ICE powertrains. Already, seven Groupe PSA electrified vehicles are available to order across three of its brands, with a further two in 2020 and two BEV LCVs also arriving next year.

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Matt has 18 years of experience in automotive journalism, having worked across a number of UKi Media & Events titles as a freelance journalist, as well as holding senior editorial roles at a number of industry publications. Having driven and reviewed more than 1,000 cars in his career, Matt has also featured on the judging panel for the International Engine of the Year Awards and the Professional Motorsport World Magazine Awards.

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