Polestar releases video series showcasing Precept development

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A concept car first revealed by Polestar in 2020, the Precept, is now under full-scale development. The vehicle was originally created to showcase the OEM’s ambition to design a vehicle that was both sustainable but also packed with technology. The Swedish brand confirmed late last year that the Precept would enter production and join its other electric performance vehicles.

Polestar is releasing a series of videos showcasing the initial design process of the Precept, all the way through to model building and real-world development, before the EV heads into production.

“We wanted to open up and show what goes on behind the scenes in this fascinating process,” commented Maximilian Missoni, head of design, Polestar. “The documentary series will show how we work, the challenges we face and how we overcome them, first in producing the amazing show cars we built in 2020, and of the real production vehicle starting to take shape.”

Polestar is aiming to produce a fully climate-neutral car by 2030 and the Precept features many elements that will support achieving this, such as experimental materials and natural resources being utilized to make the vehicle’s interior. These measures include 3D-knitted seat covers made of recycled PET bottles, carpets made from reclaimed fishing nets and reused cork vinyl for seat panels and arm rests.

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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