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		<title>EuroBrake 2026 spotlights emissions, Euro 7 readiness, software-defined braking and integrated system design</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/eurobrake-2026-spotlights-emissions-euro-7-readiness-software-defined-braking-and-integrated-system-design.html</link>
		
		<dc:creator><![CDATA[Charlotte Iggulden]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 09:05:55 +0000</pubDate>
				<category><![CDATA[Component Testing]]></category>
		<category><![CDATA[Measurement Tools, Test Systems & Equipment]]></category>
		<category><![CDATA[Mechanical Engineering]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[Safety and crash testing]]></category>
		<category><![CDATA[Vehicle Development]]></category>
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					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/eurobrake-2026-spotlights-emissions-euro-7-readiness-software-defined-braking-and-integrated-system-design.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/07/EB_scope_c-1-e1782229615480-2048x1147-1-400x224.jpg" alt="EuroBrake 2026 spotlights emissions, Euro 7 readiness, software-defined braking and integrated system design" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p><strong><em>This year’s EuroBrake highlighted the role of brake technology as a fundamental safety-critical component, alongside its expanding function in next-generation mobility engineering – from the development of safer vehicles and intelligent systems architectures to cleaner, more sustainable mobility.</em></strong></p>
<p>Organized by FISITA and the EuroBrake Steering Committee, and held in Mainz, Germany, on June 1-3, the 14th edition of EuroBrake gathered speakers, 110 exhibitors and 1,100 delegates to explore brake emissions, Euro 7 readiness, software-defined braking and integrated system design in a rapidly evolving field.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/eurobrake-2026-spotlights-emissions-euro-7-readiness-software-defined-braking-and-integrated-system-design.html" rel="nofollow">Continue reading EuroBrake 2026 spotlights emissions, Euro 7 readiness, software-defined braking and integrated system design at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p><strong><em>This year’s EuroBrake highlighted the role of brake technology as a fundamental safety-critical component, alongside its expanding function in next-generation mobility engineering – from the development of safer vehicles and intelligent systems architectures to cleaner, more sustainable mobility.</em></strong></p>
<p>Organized by FISITA and the EuroBrake Steering Committee, and held in Mainz, Germany, on June 1-3, the 14<sup>th</sup> edition of EuroBrake gathered speakers, 110 exhibitors and 1,100 delegates to explore brake emissions, Euro 7 readiness, software-defined braking and integrated system design in a rapidly evolving field.</p>
<p>A clear message emerged: braking is no longer a standalone component, but central to safety, sustainability, vehicle performance and intelligent system architecture.</p>
<h3><strong>Safety first </strong></h3>
<p>The plenary session discussed brakes as the baseline for vehicle safety. “As tech advances, safety advances,” said <a href="https://www.linkedin.com/in/jan-m%C3%BCnchhoff-79067115/">Jan Münchhoff</a>, EuroBrake chair and head of development functions assisted driving and parking, active safety, at Audi. “Brake systems are integrating with software and creating safer, cleaner environments.” For example, speaker Tomohiro Yokoyama, brake-by-wire project manager at Toyota, proposed a brake-by-wire (BBW) solution to address brake misapplication among elderly drivers.</p>
<h3><strong>The next emissions frontier</strong></h3>
<p>EU data revealed brakes and tires account for nearly half of total particle emissions. To address this, <a href="https://www.linkedin.com/in/timo-schmidt-22b495366/">Timo Schmidt</a>, manager for e-drive system design and testing, and <a href="https://www.linkedin.com/in/nielsschreuders/">Niels Schreuders</a>, project lead for in-drive brake, at <a href="https://group.mercedes-benz.com/en/">Mercedes-Benz</a>, proposed an in-drive brake concept, moving the brake system into the e-drive system, significantly reducing rear axle emissions. Enhanced vehicle dynamics are required to scale the concept. “A torque vectoring module could improve agility and predictability while acting as a differential on the rear axle,” said Schreuders.<em> </em></p>
<p>Sustainability also creates challenges. <a href="https://www.linkedin.com/in/arianna-pavesi-1668b5149/">Arianna Pavesi</a>, a materials specialist at <a href="https://www.brembo.com/en">Brembo</a>, shared how recycled aluminum alloys can negatively affect the mechanical performance of brake callipers.</p>
<h3><strong>Beyond stopping </strong></h3>
<p>An OEM panel addressed customer expectations, regulation, cost, electrification, software-defined vehicles and automated driving. <a href="https://www.linkedin.com/in/albert-schlecht-49029182/">Albert Schlecht</a>, head of brake system development at Audi, emphasized high-integration to connect functions, whereas <a href="https://www.linkedin.com/in/thomas-sprengel-15187b167/">Thomas Sprengel</a>, senior chassis expert at Nio, highlighted pressure to adopt technologies such as brake-by-wire (BBW) to meet customer expectations.</p>
<p>Disruptive technologies include brake-by-wire, open-system architectures, motor disc brakes, in-drive braking concepts and AI-driven development, as well as the need for BBW standardization. Panelists agreed AI’s role lies in accelerating development and optimization rather than safety-critical decision-making. And FISITA CTO <a href="https://www.linkedin.com/in/hello-martin-kahl/">Martin Kahl</a> noted, “Braking is evolving from a friction product to an intelligent, electronic system at the heart of vehicle development.”</p>
<h3><strong>Reinventing braking </strong></h3>
<p>A strategy panel explored how disruptive development pathways rethink system innovation beyond the friction pair. <a href="https://www.linkedin.com/in/nicowaegerle/">Nico Waegerle</a>, CEO and co-founder at <a href="https://www.certivity.io/">Certivity</a>, said AI can accelerate product compliance but that human-in-the-loop is essential and <a href="https://www.linkedin.com/in/frank-beier-850a1223b/">Frank Beier</a>, developer of actuation and brake components at Volkswagen, noted that reinvented pedal boxes are a major component in future BBW systems.<strong> </strong></p>
<p><a href="https://www.linkedin.com/in/christof-danner-663bbb40/">Christof Danner</a>, a technical expert in brake systems at the Austrian Center of Brake Competence, said Euro7 is propelling new technologies such as coated discs, electromechanical brakes and alternative brake designs, but that issues remain with BBW brake pedal feeling and integration with all drive systems.</p>
<h3><strong>Tires, regulation and emissions </strong></h3>
<p>Braking distances depend heavily on tire wear, which was highlighted by Dr <a href="https://www.linkedin.com/in/ludovic-gr%C3%A8verie-733000201/">Ludovic Grèverie</a>, vice president of technical operations – passenger car and light truck tires at Michelin, who underlined the need for tires optimized for braking performance.</p>
<p>Research from Stockholm University’s <a href="https://www.linkedin.com/in/k-wandera/">Wandera Kisimbiri</a> showed VOC to PM10 emission ratios increase with braking intensity and pad composition, reinforcing the importance of brake particle regulation.</p>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-24685" src="https://www.autonomousvehicleinternational.com/wp-content/uploads/2026/06/shared-image-2-e1782229456758.jpeg" alt="" width="2010" style="display:block;margin:10px auto;max-width:400px;max-width:100%;">AVL also exhibited its fully integrated AVL Brake Test System, featuring the Particle Sampling Enclosure (<em>see above</em>), which minimizes particle loss and ensures homogeneous aerosol distribution, capturing all particle sizes. AVL’s business marketing specliaist Marina Gross said, “As a key contributor to GTR24 and UNR179 on brake emissions, AVL also presented its latest research, underlining its commitment to shaping future brake emissions regulations for light and heavy duty.”</p>
<h3><strong>Chassis integration</strong></h3>
<p>FISITA’s <a href="https://fisita.com/community/expert-groups/advanced-chassis-technology/">Advanced Chassis Technology Expert Group</a> highlighted how integral braking is to the chassis ecosystem, with software-defining system behavior. “EuroBrake is the premier global forum for brake development and technical discussion,” said <a href="https://www.linkedin.com/in/fabiosquadrani/">Fabio Squadrani</a>, senior manager for braking systems at Applus Idiada and chair of this FISITA expert group. “This year spotlighted a fundamental shift across OEMs and Tier 1 suppliers: the recognition that brake systems are no longer standalone components, but integral elements within a holistic motion control ecosystem.”</p>
<h3><strong>Testing and development tools </strong></h3>
<p><a href="https://www.linkedin.com/in/anton-tworek-516092198/">Anton Tworek</a>, a development engineer at MdynamiX, presented a unified approach to HIL- and DIL-connected testing of brake systems for robustness and driver acceptance, and noted that standard simulators aren’t fully suitable for brake development.</p>
<p>“The market needs to speed development,” said <a href="https://www.linkedin.com/in/tristan-schwandke-oly-815699153/?locale=en">Tristan Schwandke</a>, head of sales and marketing at Mdynamix<strong>.</strong> “Our HiL solutions increase efficiency by bridging SIL/MIL to real testing. Chassis systems, such as steering and braking, are integrated in a real-time simulation environment with DIL. You can calibrate/tune ECUs and test drive in one loop.”</p>
<h3><strong>Process tools </strong></h3>
<p>Advanced image processing and deep learning techniques for corrosion detection and evaluation of brake discs were presented by Brembo SGL Carbon Ceramic Brakes data scientist <a href="https://www.linkedin.com/in/lorenzo-rota-89b248140/">Lorenzo Rota</a> and R&amp;D testing laboratory head <a href="https://www.linkedin.com/in/giovanni-arena-22738289/">Giovanni Arena</a>. “Cosmetic corrosion on brake pads should be measured for customer perception, benchmarking, and continuous improvement,” said Lorenzo. “A missing component in the testing workflow to meet the ISO standard is a quantitative, objective evaluation. Using main field image processing and AI, the most relevant KPI is the ratio between the corroded and total surface area.”</p>
<h3><strong>Beyond automotive </strong></h3>
<p>The event touched on passenger cars, commercial vehicles, bicycles, motorcycles, and trains. Klaus Jaeckel, manager of wheel brake systems at Daimler Truck, chaired the HDV session, and said, “Upcoming legislation on the regulation of brake particulate emissions has led to many HDV presentations. I have received excellent feedback from HDV OEMs, brake and lining manufacturers and universities.”</p>
<p>“Innovative solutions are taking braking away from the corners into the center of the vehicle, integrating it into the electric motor and transmission unit,” said FISITA CTO <a href="https://www.linkedin.com/in/hello-martin-kahl/">Kahl</a>. “But more needs to be done for friction brake systems on current platforms and vehicles launched in the next few years.”</p>
<h3><strong>The EuroBrake Student Opportunities Programme (</strong><strong>ESOP)</strong></h3>
<p>FISITA CEO <a href="https://www.linkedin.com/in/chrismason11/">Chris Mason</a> shared how EuroBrake is supporting young engineers to learn about mobility and braking technology, through the Harald Abendroth Award as well as special recognition of the top <a href="https://www.linkedin.com/posts/eurobrake2026-automotive-engineering-share-7467901715124555776-KfXz/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAENh7jsBuTFd-59Dr1yoEQZrzIKN4-D61Ms">three EuroBrake poster presentations and the top three ESOP poster presentations</a>.</p>
<p><em>FISITA’s Intelligent Safety Group will be speaking at this week’s </em><a href="https://autonomousvehicletechnologyexpo.com/"><em>Autonomous Vehicle Tech Expo Europe</em></a><em>, which will take place </em><em>at the Messe Stuttgart, Germany, on June 23-25. </em></p>
<p><a href="https://www.autonomousvehicleinternational.com/news/expo/autonomous-vehicle-tech-expo-opens-next-week.html"><em>Read more about Autonomous Vehicle Tech Expo Europe here</em></a><em>. </em></p>
<p><a href="https://autonomousvehicletechnologyexpo.com/"><em>Autonomous Vehicle Tech Expo</em></a><em>, </em><a href="https://automotive-interiors-expo.com/"><em>Automotive Interiors Expo</em></a><em> and </em><a href="https://testingexpo-europe.com/"><em>Automotive Testing Expo</em></a><em> together comprise </em><a href="https://www.vehicletechweek-europe.com/"><em>Vehicle Tech Week Europe</em></a><em>, the continent’s landmark event for vehicle technology. </em></p>
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		<title>Genesis Magma GT3 Concept unveiled</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/prototypes/genesis-magma-gt3-concept-unveiled.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 10:32:25 +0000</pubDate>
				<category><![CDATA[Aerodynamics]]></category>
		<category><![CDATA[Chassis Development]]></category>
		<category><![CDATA[Mechanical Engineering]]></category>
		<category><![CDATA[Motorsport]]></category>
		<category><![CDATA[Prototypes]]></category>
		<category><![CDATA[Vehicle Development]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=66279</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/prototypes/genesis-magma-gt3-concept-unveiled.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/06/1920_260612_genesismagmagt3conceptoffersglimpseofpotentialracingexpansion_5-2048x1147-1-400x224.jpg" alt="Genesis Magma GT3 Concept unveiled" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Genesis has showcased the Magma GT3 Concept, which it describes as a “first glimpse at one potential future project” for Genesis Magma Racing.</p>
<p>The concept was unveiled by Genesis Magma Racing team principal Cyril Abiteboul and Genesis chief creative officer Luc Donckerwolke at the Le Mans 24 Hours earlier this month, where GMR made its debut.</p>
<p>Abiteboul said, “The Genesis Magma GT3 Concept is one potential future direction for Genesis Magma Racing, alongside our FIA WEC Hypercar entry, as we grow to support the entire Genesis brand.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/prototypes/genesis-magma-gt3-concept-unveiled.html" rel="nofollow">Continue reading Genesis Magma GT3 Concept unveiled at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>Genesis has showcased the Magma GT3 Concept, which it describes as a “first glimpse at one potential future project” for Genesis Magma Racing.</p>
<p>The concept was unveiled by Genesis Magma Racing team principal <a href="https://www.linkedin.com/in/cyril-abiteboul-2429161a6/">Cyril Abiteboul</a> and Genesis chief creative officer <a href="https://www.linkedin.com/in/luc-donckerwolke-002b28133/">Luc Donckerwolke</a> at the Le Mans 24 Hours earlier this month, where GMR made its debut.</p>
<p>Abiteboul said, “The Genesis Magma GT3 Concept is one potential future direction for Genesis Magma Racing, alongside our FIA WEC Hypercar entry, as we grow to support the entire Genesis brand.</p>
<p>“Since the very start, we have stated that Genesis Magma Racing is a long-term project, and here we have one possible direction we can take. Like Hypercar, GT3 is another of the recent success stories in motorsport.</p>
<p>“Having Genesis and Genesis Magma Racing represented there would closely link the road-going and racing sides of the brand and add further to our profile in world motorsport.”</p>
<p>The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations. Conceived as an independent study, it explores how race-driven architecture, aerodynamics and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.</p>
<p><img decoding="async" class=" wp-image-28727 aligncenter" src="https://www.pmw-magazine.com/wp-content/uploads/2026/06/1920_260612_genesismagmagt3conceptoffersglimpseofpotentialracingexpansion_3-300x168.jpg" alt="GENESIS MAGMA GT3 CONCEPT" width="625" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></p>
<h3><strong>More than one potential</strong></h3>
<p>At the press conference at the Circuit de la Sarthe, Genesis also presented an updated Magma GT Concept – first revealed in November alongside the GV60 Magma – with a redesigned interior. The GT Concept illustrated “a parallel exploration of how race-inspired thinking could translate into a refined road-going grand tourer” the auto maker said, adding that ” the two concepts highlight one potential pathway for connecting Genesis’ motorsport ambitions with its evolving performance portfolio, without confirming specific production or racing plans.”</p>
<p>“The Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance,” Donckerwolke said. “The Magma GT Concept embodies our vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance – from refined grand touring to uncompromising motorsport.”</p>
<h3><strong>Continued expansion </strong></h3>
<p>After announcing last year its expansion into new markets in Italy, France, the Netherlands and Spain, the manufacturer is now preparing for further entry into Poland, Bulgaria, Austria, Portugal and Denmark as part of its European growth strategy.</p>
<p>Genesis also noted how its presence at the Le Mans 24 Hours has also expanded – one year after the first European presentation of the GMR-001 Hypercar design as a show car, it had returned to the Le Mans 24 Hours as a fully operational Hypercar team.</p>
<p>The company also showcased two evolved X Gran Convertible Concept models – originally introduced at the 2025 Seoul Mobility Show – during the Drivers’ Parade in Le Mans city center on June 13. Building on the earlier concept, these latest iterations represent “refined and more visually striking evolution” that further align the model with the the Magma portfolio.</p>
<p><em>Related news, <a href="https://www.automotivetestingtechnologyinternational.com/news/ev-charging/real-world-ev-test-names-xpeng-x9-top-performer.html">Real-world EV test names Xpeng X9 top performer</a></em></p>
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		<title>Mercedes‑Benz adds steer-by-wire to EQS</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/vehicle-development/mercedes-benz-adds-steer-by-wire-to-eqs.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 09:31:43 +0000</pubDate>
				<category><![CDATA[Component Testing]]></category>
		<category><![CDATA[Mechanical Engineering]]></category>
		<category><![CDATA[Vehicle Development]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65549</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/vehicle-development/mercedes-benz-adds-steer-by-wire-to-eqs.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/04/26C0097_007-400x224.jpg" alt="Mercedes‑Benz adds steer-by-wire to EQS" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>The new Mercedes‑Benz EQS has introduced steer-by-wire technology that transforms the interaction between the driver and vehicle with “precise, intuitive and effortless steering”. It is the first production vehicle from a German auto maker with this technology.</p>
<p>The new steering feel benefits driving dynamics, maneuvering and parking. With steer-by-wire, the steering effort required from the driver can be further reduced and the driver no longer needs to adjust their grip on the steering wheel when turning.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/vehicle-development/mercedes-benz-adds-steer-by-wire-to-eqs.html" rel="nofollow">Continue reading Mercedes‑Benz adds steer-by-wire to EQS at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>The new <a href="https://www.mercedes-benz.co.uk/">Mercedes‑Benz</a> EQS has introduced steer-by-wire technology that transforms the interaction between the driver and vehicle with “precise, intuitive and effortless steering”. It is the first production vehicle from a German auto maker with this technology.</p>
<p>The new steering feel benefits driving dynamics, maneuvering and parking. With steer-by-wire, the steering effort required from the driver can be further reduced and the driver no longer needs to adjust their grip on the steering wheel when turning. Vibrations caused by uneven road surfaces, which were previously transmitted to the driver via the steering wheel, can now be eliminated.</p>
<p>Steer-by-wire also reshapes the interior. A flatter steering wheel rim opens up space for the driver, improving their view of the driver display and making it easier to get in, or out.</p>
<p>Suspension specialists have tuned the steering ratio for different driving conditions, which works in conjunction with standard rear-axle steering – at higher speeds, the rear wheels steer in the same direction as the front wheels to improve stability.</p>
<p>The steer-by-wire system has completed over 1,000,000km of testing (over 621,000 test miles) on test benches, test tracks and in overall vehicle validation in road traffic. To ensure it meets the brand’s strict safety standards, the design uses a redundant system architecture in addition to high-precision sensors and powerful control units. These two signal paths ensure steering capability is always guaranteed. Lateral control is also possible through rear-axle steering and targeted wheel-specific braking interventions via the ESP.</p>
<p>In addition to the optional steer-by-wire system, the Mercedes‑Benz EQS continues to be equipped with electromechanical steering as standard.</p>
<h3><strong>Airbag structure and safety standards</strong></h3>
<p>In the EQS, Mercedes‑Benz uses the steer-by-wire technology for a flattened, more compact steering wheel and combines it with a newly developed airbag structure. Since the airbag can no longer support itself on a closed steering wheel rim, an internal support and folding architecture takes over the controlled shaping during deployment.</p>
<p>The airbag’s routing, folding pattern and mounting points are designed to ensure stable and consistent deployment, even without the upper steering wheel rim. The system remains integrated into the steering wheel hub and meets the brand’s safety requirements despite the revised design.</p>
<p><em>Related news, <a href="https://www.automotivetestingtechnologyinternational.com/news/software-engineering-sdvs/rivian-volkswagen-joint-venture-completes-sdv-architecture-winter-testing.html">Rivian-Volkswagen joint venture completes SDV architecture winter testing</a></em></p>
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		<title>Automotive Testing Expo North America: Two weeks to go!</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/automotive-testing-expo-north-america-two-weeks-to-go.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Wed, 08 Oct 2025 09:37:08 +0000</pubDate>
				<category><![CDATA[Active Safety]]></category>
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		<category><![CDATA[Software Engineering & SDVs]]></category>
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		<category><![CDATA[The Future of Transportation World Conference]]></category>
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		<category><![CDATA[Vehicle Development]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=63947</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/automotive-testing-expo-north-america-two-weeks-to-go.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A7340-e1759915914217-400x224.jpg" alt="Automotive Testing Expo North America: Two weeks to go!" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p><strong><em>With two weeks to go until Automotive Testing Expo North America 2025 (October 21-23), here are </em>ATTI<em>’s top reasons to visit</em></strong></p>
<p><strong>The Future of Automotive Testing Conference</strong></p>
<p>This day of high-level content will explore various topics and provide an engaging opportunity to learn from and connect with industry peers. Situated among the exhibits, it will have a relaxing atmosphere, and visitors will be able to dip in and out at their leisure.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/automotive-testing-expo-north-america-two-weeks-to-go.html" rel="nofollow">Continue reading Automotive Testing Expo North America: Two weeks to go! at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p><strong><em>With two weeks to go until <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/">Automotive Testing Expo North America 2025</a></span> (October 21-23), here are </em>ATTI<em>’s top reasons to visit</em></strong></p>
<h3><strong>The Future of Automotive Testing Conference</strong></h3>
<p>This day of high-level content will explore various topics and provide an engaging opportunity to learn from and connect with industry peers. Situated among the exhibits, it will have a relaxing atmosphere, and visitors will be able to dip in and out at their leisure. A highlight will be<em> ATTI</em>’s on-stage interview with <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/jon-m-quigley">Jon Quigley</a></span>, who worked for Volvo for many years and now runs his own company, Value Transformation. With his broad experience and portfolio of contacts, he’s a very good person to know. He loves sharing his thoughts, too, hence his new gig as <em>ATTI</em>’s regular columnist.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://automotivetesting.mydigitalpublication.com/september-2025/page-36">Read Quigley’s latest column on p36 of the September issue.</a></span></p>
<p>Also during the conference, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/venkat-adusumalli?&amp;sortby=customfield_173229%20asc&amp;searchgroup=libraryentry-fatc-25-the-future-of-automotive-testing-2025">Venkat Adusumalli</a></span>, software engineering manager at <a href="https://www.stellantis.com/en"><span style="color: #ff0000;">Stellantis</span></a>, will reveal how Stellantis is using AI to accelerate E/E system testing and validation workflows. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/conference-interview-how-stellantis-is-accelerating-automotive-e-e-testing-with-ai-driven-workflows.html">Click here for a pre-show interview with him.</a></span></p>
<h3><strong>Innovation Showcase</strong></h3>
<p>The free-to-attend Innovation Showcase also provides an interactive platform for learning about new technologies. Speakers will welcome questions and discussion after their presentations, making it a great way to explore ideas together. Like the conference, it will take place within the main hall, so it will be very easy to listen in while wandering through the exhibits, or to come and go throughout the day.</p>
<h3><strong>Technology debuts</strong></h3>
<p>The industry is moving quickly and it can be a challenge to keep up. Every year there is an abundance of new technologies on display. Some are incremental improvements to existing products, others are entirely new. It’s always surprising how companies find ways around bottlenecks. Often, these developments emerge from ongoing conversations between supplier and customer, ultimately benefiting multiple companies.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://automotivetesting.mydigitalpublication.com/september-2025/page-86">Read <em>ATTI</em>‘s comprehensive expo preview in the September issue.</a></span></p>
<h3><strong>Face-to-face discussions   </strong></h3>
<p>It sounds obvious, but the most fruitful conversations are usually the ones that happen in person – it’s how journalists find the best stories. Year after year, exhibitors and visitors report having forged unexpected collaborations at the show, in the form of technology tie-ups or service partnerships.</p>
<h3><strong>Detroit’s revival  </strong></h3>
<p>A lot of money has been plowed into Detroit in recent years, as evidenced by the stunning renovation of Michigan Central Station, which is well worth a visit. Much of the investment has been in the tech sector. Eleven years ago – when the station was still derelict – <em>ATTI</em> took a tour of some of the labs at GM and what was then the FCA headquarters (see <em>The right wave length</em>, November 2014, <em>Seasonal highlights</em>, September 2015, and <em>Powerbase</em>, March 2015). The facilities were impressive then and are even more so now, thanks to several years of investment in innovation leading to Detroit’s resurgence as an automotive powerhouse.</p>
<p><em><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/visitor-registration/?utm_source=&amp;utm_medium=&amp;utm_campaign=&amp;utm_content=&amp;utm_term=&amp;tracesourcecode=">Visit the Automotive Testing Expo North America website to secure your FREE pass</a></span>, which will give you access to the expo, the Future of Automotive Testing Conference and the Innovation Showcase</em></p>
<p><a href="https://testingexpo-usa.com/visitor-registration/?utm_source=&amp;utm_medium=&amp;utm_campaign=&amp;utm_content=&amp;utm_term=&amp;tracesourcecode="><img decoding="async" class="aligncenter size-full wp-image-63788" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/09/TX_Novi25_generic_Banner-_1280-x-240-400x75.jpg" alt="" width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></a></p>
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		<title>ATTI Awards Forum 2024: Program announced</title>
		<link>https://www.automotivetestingtechnologyinternational.com/features/atti-awards-forum-2024-program-announced.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Mon, 13 May 2024 14:33:15 +0000</pubDate>
				<category><![CDATA[Active Safety]]></category>
		<category><![CDATA[ADAS & CAVs]]></category>
		<category><![CDATA[Aerodynamics]]></category>
		<category><![CDATA[Appointments, Partnerships, Investments & Acquisitions]]></category>
		<category><![CDATA[Automotive Testing Expo]]></category>
		<category><![CDATA[Batteries & Powertrain Testing]]></category>
		<category><![CDATA[CAE, Simulation & Modeling]]></category>
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		<category><![CDATA[Electric vehicles]]></category>
		<category><![CDATA[EMC & Electronics Testing]]></category>
		<category><![CDATA[Emissions & Fuel Consumption]]></category>
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		<category><![CDATA[Fuel Cells]]></category>
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		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=58364</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/features/atti-awards-forum-2024-program-announced.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2024/03/Awards_image-768x436-1-e1715762906860-400x224.jpg" alt="ATTI Awards Forum 2024: Program announced" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p><em><strong>New for 2024: ATTI magazine introduces the ATTI Awards Forum, which will take place at Automotive Testing Expo Europe on June 4 at 2:30pm in Hall 8 at the Messe Stuttgart, Germany.</strong></em></p>
<p>The forum will be a vibrant hub where enthusiasts, experts and newcomers alike can converge to explore, share and connect on all things automotive testing and development. You can expect discussions on cutting-edge analysis technologies and industry trends, and passionate debates.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/features/atti-awards-forum-2024-program-announced.html" rel="nofollow">Continue reading ATTI Awards Forum 2024: Program announced at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>New for 2024: ATTI magazine introduces the ATTI Awards Forum, which will take place at <a href="https://www.testing-expo.com/europe/en/index.php">Automotive Testing Expo Europe</a> on June 4 at 2:30pm in Hall 8 at the Messe Stuttgart, Germany.</strong></em></p>
<p>The forum will be a vibrant hub where enthusiasts, experts and newcomers alike can converge to explore, share and connect on all things automotive testing and development. You can expect discussions on cutting-edge analysis technologies and industry trends, and passionate debates. The program will offer an afternoon of high-level content and will be followed by the first-ever live <a href="https://www.automotivetestingtechnologyinternational.com/automotive-testing-technology-international-awards-2024">ATTI Awards</a> ceremony.</p>
<p>Here’s what’s in store:</p>
<p><strong>2:30pm</strong><br>
<strong>Welcome</strong></p>
<p><strong>2:40pm</strong><br>
<strong>Panel discussion – Exploring the future of automotive testing</strong><br>
Moderator: <a href="https://www.linkedin.com/in/dr-huw-davies-663abb57/">Dr Huw Davies</a>, senior lecturer at Coventry University’s Centre for Future Transport and Cities</p>
<p><a href="https://www.linkedin.com/in/gemmahatton/">Gemma Hatton</a>, freelance technical writer<br>
<a href="https://www.linkedin.com/in/phil-durston-0623142/">Phil Durston</a>, technical manager, Volkswagen<br>
<a href="https://www.linkedin.com/in/nils-katzorke/">Nils Katzorke</a>, project manager, Mercedes-Benz</p>
<p><strong>3:20pm</strong><br>
<strong>In conversation</strong></p>
<p><a href="https://www.linkedin.com/in/jahee-waveydynamics/">Jahee Campbell-Brennan</a>, director, Wavey Dynamics<br>
• AI-driven simulation is revolutionizing vehicle development<br>
• How to gain actionable insights by using AI in testing<br>
• The challenges in adopting AI-driven testing solutions</p>
<p><a href="https://www.linkedin.com/in/platopathrose/">Plato Pathrose</a>, CTO and technical director, ADAS and AD, Vinfast Germany<br>
• The key hurdles of connected, software-defined and autonomous vehicle simulation<br>
• How to formulate a successful simulation program<br>
• Mature simulation platforms vs the latest collaborative platforms</p>
<p><strong><img loading="lazy" decoding="async" class=" wp-image-56968 alignleft" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2024/01/Awards_flash-400x400.png" alt="ATTI Awards 2024" width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;">4:00pm</strong><br>
<strong>ATTI Awards ceremony</strong><br>
Drinks and canapés will be served.</p>
<p>For more information, visit the <a href="https://www.testing-expo.com/europe/en/index.php">Automotive Testing Expo Europe</a> website.</p>
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		<title>Kurt Blumenröder appointed head of VW powertrain development</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/mechanical-engineering/kurt-blumenroder-volkswagen-powertrain.html</link>
		
		<dc:creator><![CDATA[John Thornton]]></dc:creator>
		<pubDate>Fri, 01 Dec 2017 16:45:14 +0000</pubDate>
				<category><![CDATA[Mechanical Engineering]]></category>
		<category><![CDATA[Powertrain]]></category>
		<category><![CDATA[Kurt Blumenröder]]></category>
		<category><![CDATA[Powertrain Development]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[VW]]></category>
		<guid isPermaLink="false">http://www.automotivetestingtechnologyinternational.com/?p=6180</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/mechanical-engineering/kurt-blumenroder-volkswagen-powertrain.html"><img width="700" height="335" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2017/12/volkswagen-small-vector-logo-400x400.png" alt="Kurt Blumenröder appointed head of VW powertrain development" align="left" style="margin: 0 20px 20px 0;max-width:400px;max-width:100%" /></a><p>Kurt Blumenröder, formerly speaker of the management board at IAV, has been appointed head of powertrain development at Volkswagen as of January 1, 2018, succeeding Friedrich Eichler, who is now head of chassis development.</p>
<p>
Blumenröder has a degree in mechanical and production engineering and started his career in 1990 with Daimler. From 1998 to 2004, he served as MD of the Institut für Motorenbau Prof. Huber in Munich, Germany, and in 2002 was appointed MD of Mercedes-Benz Technology, before becoming speaker of the management board at IAV in 2005.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/mechanical-engineering/kurt-blumenroder-volkswagen-powertrain.html" rel="nofollow">Continue reading Kurt Blumenröder appointed head of VW powertrain development at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>Kurt Blumenröder, formerly speaker of the management board at IAV, has been appointed head of powertrain development at Volkswagen as of January 1, 2018, succeeding Friedrich Eichler, who is now head of chassis development.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-6183" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2017/12/blumenroeder_Resize-copy.jpg" alt="Kurt Blumenröder" width="300" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><br>
Blumenröder has a degree in mechanical and production engineering and started his career in 1990 with Daimler. From 1998 to 2004, he served as MD of the Institut für Motorenbau Prof. Huber in Munich, Germany, and in 2002 was appointed MD of Mercedes-Benz Technology, before becoming speaker of the management board at IAV in 2005.</p>
<p>Eichler holds a degree in mechanical engineering and started his career with Volkswagen in 1993. Following positions with Audi and Porsche, he was head of drivetrain development with Mercedes AMG from 2007. At Volkswagen he was head of gasoline engine development from 2013.</p>
<p><em>November 29, 2017</em></p>
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		<title>Creative by numbers</title>
		<link>https://www.automotivetestingtechnologyinternational.com/industry-opinion/creative-by-numbers.html</link>
					<comments>https://www.automotivetestingtechnologyinternational.com/industry-opinion/creative-by-numbers.html#comments</comments>
		
		<dc:creator><![CDATA[Gene Lukianov, owner, VRAD Engineering]]></dc:creator>
		<pubDate>Tue, 17 Oct 2017 15:25:12 +0000</pubDate>
				<category><![CDATA[Industry Opinion]]></category>
		<category><![CDATA[Mechanical Engineering]]></category>
		<guid isPermaLink="false">http://www.automotivetestingtechnologyinternational.com/?p=5312</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/industry-opinion/creative-by-numbers.html"><img width="700" height="335" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2017/10/Gene.jpg" alt="Creative by numbers" align="left" style="margin: 0 20px 20px 0;max-width:400px;max-width:100%" /></a><p>Here’s an interesting question: Is great engineering more closely related to art or accounting? As engineers, we are taught to define a problem, decide upon a methodical mathematical approach, and then solve the problem using equations and numerical methods. The results are often presented as tables of numbers.</p>
<p>One of the consequences of this approach is that one correct answer to a problem is determined. Another lesson learned is that numbers tell the story.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/industry-opinion/creative-by-numbers.html" rel="nofollow">Continue reading Creative by numbers at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>Here’s an interesting question: Is great engineering more closely related to art or accounting? As engineers, we are taught to define a problem, decide upon a methodical mathematical approach, and then solve the problem using equations and numerical methods. The results are often presented as tables of numbers.</p>
<p>One of the consequences of this approach is that one correct answer to a problem is determined. Another lesson learned is that numbers tell the story.</p>
<p>But are not the assumptions made in setting up a problem just as important as the result? And is not the selection of the approach important? And can we be sure of the results, or have we made some mistakes along the way? How realistic are the results? Do we end up with more questions than answers at the end? Can we not make the design narrower or wider, shallower or deeper, shorter or longer, and can we not choose materials that are stronger or weaker depending upon other practical limitations? It’s not a simple problem and solution anymore, is it? We will never know enough to be fully informed. How can we assure ourselves that we are actually on a logical and realistic path to establishing a reasonable solution?</p>
<p>Often when I ask an engineer to draw me a picture of the problem they are trying to solve, the engineer struggles to document it graphically. As they work to document the problem, they become aware of the complications related to the challenge and start recognizing the assumptions they need to make to proceed to a solution.</p>
<p>They also start seeing that not all approaches or assumptions are equally valid and that making the problem more complicated is not necessarily the best way to go. A clear definition of the problem, documented graphically, that encompasses realistic assumptions and recognizes the limitations of the solution, can yield tremendous insights into the challenge at hand.</p>
<p>As a problem and solution comes closer to mimicking the real world, the more we can trust the calculated results. Once the engineer’s problem is clearly defined graphically, it’s time to apply equations and crunch the numbers. And we have a visual redundancy step in the approach to assure we are not making a mistake. After the numbers are crunched, the results are collated – often in tables.</p>
<p>What’s a more powerful presentation: pictures or columns of numbers? Graphics present a lot of information in one package – dimensions, forces, directions, relationships – while we get lost in columns of numbers and can’t see anything. A graphical presentation of a solution can quickly reveal mistakes made in the execution. We can see if the force magnitudes and directions are logical. We cannot intuitively see if there are errors in columns of numbers.</p>
<p>I often use a 2D or 3D CAD program to document and examine the forces present throughout a mechanism. The forces can be scaled and dimensioned to provide a realistic view. A graphical presentation illustrating a range of possible solutions is another opportunity to provide a wealth of useful information. Presenting the relationship between three variables is powerful. Isobars documenting variable z crossing an x-y plot can show the sensitivity of a result relative to dual inputs. The closer together the isobars are, the more sensitive the performance versus the inputs.</p>
<p>Commonly used spreadsheet programs severely limit our capability of presenting data. Try to develop a three-variable isobar plot with your preferred x, y and z inputs. We need better graphical tools. Graphical documentation of loads and forces can lead us to solutions where material is placed along logical load paths to help us avoid simplistic designs that produce cumbersome rectangular shapes and utilize excess material.</p>
<p>We ought to be training engineers in graphical methods and thought processes supported by mathematical and numerical analysis. Engineers can then progress from being technical accountants to being design artists.</p>
<p><em>Gene Lukianov spent 20 years at Chrysler, working in vehicle dynamics and analytical dynamics. Now a consulting engineer, he runs VRAD Engineering, providing vehicle and suspension design services to the OEM and aftermarket industries. </em></p>
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