Marketpoint Recall has launched a cloud-based platform, purpose-built to help brands manage product recalls with speed, control and clarity. According to the company, the platform combines consumer engagement, AI, comms and analytics in a single system so teams can act faster, prove compliance and protect trust.
Pete Gillett, the founder of Marketpoint Recall, said, “We have designed a customizable system that responds quickly and efficiently to the individual requirements of any safety notification or product recall scenario.” He added that this is particularly important for the automotive sector, as highlighted most recently by the impact and extent of the brake recall affecting some Citroën vehicles.
The platform
The platform links consumers, manufacturers, retailers and regulators in one central, cloud-based workflow. Brands can configure, launch and track every stage of a recall in one place, while customer outreach, case handling, evidence capture and compliance reporting are all managed in the platform.
Branded self-serve portals and QR codes help turn anonymous buyers into known contacts who can confirm actions, upload photos and check status in real time. Every action is logged to create a live, defensible audit trail from day one.
AI-powered agents triage inbound queries in 31 languages. They deflect calls from busy support teams, keep responses consistent and log every interaction for compliance. The aim is to reduce handling time, speed resolutions and give leaders a clear line-of-sight on progress without adding headcount.
Gillett continued, “Companies are still running recalls with posters, PDFs and spreadsheets. Those are analog processes in a digital world. The truth is, many brands do not know who bought a product or where it ended up, which leaves customers at risk and businesses exposed. Our platform changes that by giving brands a system that is ready the moment a recall happens.”
For recalls
Unlike generic toolsets or bolt-on features, the platform is designed specifically for recalls. It scales from single incidents to multi-market programs and lets brands manage recalls independently to cut time to action and internal overhead.
Gillett concluded, “Recalls test more than process. They test customer trust. With Marketpoint Recall, brands respond decisively, keep people informed and maintain control when it matters most. The impact is measured in faster resolutions, fewer inbound calls and recall costs cut by up to 40%. Most of all, it protects reputation at the moment it is most at risk.”
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