On June 24, Vehicle Tech Week association partner ASAM hosted the ‘Standardization in the age of AI’ roundtable attended by representatives from passenger and commercial vehicle manufacturers, suppliers, software companies and autonomous-driving firms to discuss a challenge facing every industry: the impact of AI.

Senior professionals from Avatr, Bosch, Valeo, Cariad, Volvo, ZF, Nissan, Iveco, Bugatti Rimac, Mercedes-Benz, Chery Europe, ADASTec, Forvia and CLAAS and more – with roles ranging from UX designer, software architect and NVH engineer to buyer, global testing director and AD/ADAS performance test manager – explored how AI is reshaping the role of standards across the automotive ecosystem. Discussions focused on where standardization is breaking down, AI’s impact on interoperability, industry collaboration versus competitive advantage, the role of organizations such as ASAM and AUTOSAR, and how innovation can be aligned with shared frameworks.

As a specialist in standardization for automation and measuring systems, ASAM examined where AI and standardization meet, namely:

1. Consumption layer – chat tools, agents, notebooks and dashboards where intent becomes a question.
2. Interface layer – formats, APIs, query languages, and the contract a tool docks against.
3. Data layer – the governed substrate: files, databases, catalogs, etc.

Facilitated by Dr Ralf Nörenberg, member of the board of directors at ASAM, the discussion opened with the observation that AI systems operate with varying levels of autonomy and can generate predictions, recommendations, decisions and content. While definitions broadly agree on these characteristics, uncertainty remains over which systems fall under the scope of AI.

“The business has changed, and structure is no longer a given,” said Nörenberg. “What changes is how we interact with data; what never changes is the need for the data to mean something. But the question is not standards or AI; it is which regime the task is in, and whether the access layer stays standardized enough for AI to reach the data at all.”

Participants split into two groups to discuss their current and future use of LLMs, skills development, process changes and model training, while identifying the most important developments to monitor.

Findings

Vishnu Vardhanan Asvatha Narayanan, function owner – system engineer at Valeo, led the first group.

“We discussed the standardization of the vehicle, which is very much needed,” said Narayanan. “AI requires consolidated input data and standardized output data across suppliers. Once both are standardized, AI can be used more effectively. However, expertise is still needed to verify and validate the results.”

The group highlighted the importance of clear contracts between layers and pipelines, warning that without them, systems can fail regardless of the quality of the output. Traceability between inputs and outputs was also identified as critical for effective AI deployment.

The second discussion was led by Markus Bachmaier, deputy general manager at Mitsubishi Electric Automotive Europe.

“Our conclusions were similar,” he said. “Standardized rules for AI agents could be beneficial across different use cases, particularly where large data layers are involved. Different users may require different views of the same data, but standardized approaches could make information more accessible and consistent.”

The group also explored the role of standards in reducing liability and whether organizations such as ASAM could provide automated validation environments to offer reliable and liable results. However, participants acknowledged the challenge of standardizing outputs from large language models, which can vary depending on when, how and by whom questions are asked, especially considering LLMs adjust themselves to the history of each author of spoken questions.

Looking ahead

Vehicle Tech Week Europe will return to Stuttgart on June 2-3, 2027, comprising Automotive Testing Expo; the new Advanced Chassis & Powertrain Showcase; and the evolution of Autonomous Vehicle Tech Expo into Intelligent Vehicle Expo and Automotive Interiors Expo into Automotive Design & In-Cabin Expo.

Read more about Vehicle Tech Week Europe.

Read more about Automotive Testing Expo Europe 2026.

For further information, contact Charlotte Sanchez Iggulden (charlotte.Iggulden@ukimediaevents.com)

For details on ASAM’s standards, please visit their website.

Naturally, visitors and exhibitors felt that it was beneficial to be able to meet new and old faces, with the exhibition being a unique opportunity to do so. Exhibitors in the AI realm, and those with an AI application on display, noticeably captured visitors’ attention. Read ATTI‘s Day 1 roundup here and our Day 2 roundup here.

The MOVEdot workshop: AI agents in automotive testing, which was run by the company’s co-founder and CTO Bruno Finco, also proved incredibly popular. In a first for the workshop organizers, it was so busy that Finco ran it twice in one afternoon. 

On Day 1, Patrick Stiller, AI lead at tracetronic, presented in the Innovation Showcase – A journey to agentic testing – to a packed audience. Another example of the impact AI is having on the testing community. 

The content truly was the icing on the cake for visitors, with the AI and data-focused presentations in the Innovation Showcase receiving strong audience engagement. The majority of the talks and content streams in the ATTI Awards Forum and Innovation Showcase were well received and standing-room-only. 

With Euro 7 and Euro NCAP 2026 coming into place this year, it was clear to see that developers currently feel they are fighting an uphill battle, with more than ever on their plates. The frameworks were the topic of two panel discussions and raised some important questions. 

ATTI hosted an onstage interview with Emma Deutsch, tech director, Nissan Technical Centre Europe, and Guy Mathot, ADAS and connectivity software validation fleet supervisor at Ford. Richard Schram, Euro NCAP tech director, was unable to join ATTI onstage due to an unforeseen issue. 

Mathot candidly said during the discussion, “The additional amount of testing is a burden. With the extra scenarios and the introduction of extended types of testing, everything has to move faster. With the introduction of the robustness testing there is still a bit of a question mark as to how it’s integrated.”  

He revealed that the OEM has had adapt its tools and methods, invest in additional equipment – faster targets for example – and new tracks for high-speed crossings. 

In addressing the issue, he noted the importance of simulation, which was echoed by Deutsch, who commented, “You’ve got to go down the simulation route because, let’s be honest, if you don’t you’re dead. We’ve had to invest in that and train our engineers. We’ve also had to double down on our marketability team – it’s about getting that balance between what the customer wants and Euro NCAP.” 

“For me, the real value of attending an exhibition is the opportunity to have face-to-face conversations, build meaningful connections and see hands-on demonstrations in person. That level of engagement simply cannot be replicated online”
Vishnu Asvathanarayanan, function owner – system engineer, Valeo Detection Systems

Bugatti-Rimac’s vehicle dynamics controls manager Alessandro Pino appeared alongside the CEO and co-founder of Marple, Matthias Baert, to present A modern lakehouse architecture for automotive testing. Following the talk, he emphasized to ATTI, “We encourage teams to think beyond isolated datasets and adopt a centralized data strategy, using a unified data lake such as Marple DB combined with an exploration and analysis platform like Marple Insight.” 

It was also a welcome and refreshing change to see so many truck developers on the show floor, as well as on the panel discussions. There was even a professional truck driver, Tatiana Sokolova, taking notes in the audience, who was keen to give her input from a driver’s perspective and learn more about how simulation, AI and real-world data can support each other. 

“I came to Vehicle Tech Week to meet people and learn from the presenters and the show floor. It has been exhausting but happy. For me, the real value of attending in person is the spontaneous meetings you did not plan”
Carina Bjornsson, technical expert ADAS test methods, Volvo Cars

Like Deutsch at Nissan, Dr Christof M Weber wanted to highlight the criticality of always taking the customer into account, and to that effect, he arranged a meeting with Sokolova. He was on a panel discussion – Combining virtual environments with real-world testing – alongside Leo May, lead simulation engineer, Nissan Technical Centre Europe; Mikel Martinez, managing director, EPowerLabs; Andreas Richter, engineer program manager at Volkswagen Commercial Vehicles; and moderator Carlos Sebastian Nerini, CEO and co-founder of WOM Testing Technologies.

Nerini said, “The panel was highly successful in my view. It flowed from start to finish, with exactly the kind of high‑level discussion we needed, enriched by meaningful contributions from all panelists. The strong audience presence, concrete examples, and insightful inputs clearly show the relevance of the topic. Even with limited direct questions, the depth of content required time to be processed, which is often a sign of quality discussions. These are the kinds of conversations that start to drive change and raise awareness about the transforming impact of new technologies on established development processes.”

Weber commented, “It’s about making concepts stable and resilient against changes during the project, resilient against variations and different models. Then it becomes clear that you have to do virtual testing when it comes to variance, because a prototype you build once cannot be copied 100,000 times, but you can perform hundreds of calculations.” 

“As a regular visitor, I came to Vehicle Tech Week to network and explore new solutions and technologies. The experience has been organized, slick and full of variety. Meeting vendors in person beats online every time”
Jon Gale, TS – rig and system integration, Jaguar Land Rover

VIP Executive Club

The event also featured the VIP Executive Club, a dedicated space for senior leaders that offered curated peer talks throughout the show. 

“We have had some great sessions and heard some great stories [during the PeerTalks],” said Arun Udamakuyar, systems architect, Jaguar Land Rover. 

Vehicle Tech Week Awards 2026

At the end of Day 2, visitors, exhibitors and other attendees had a chance to relax a little while networking and celebrating. The first Vehicle Tech Week Awards, which encompass the ATTI Awards, the ADAS & Autonomous Vehicle Awards and the Trailblazer Awards, were hailed as a huge success. The ATTI Award winners – Humanetics, DSD, Tracetronic, WeRide, DTS and Santiago Rayes – were absolutely delighted to receive the recognition. Read more about the ATTI Award winners here.

Visitor testimonials

“I came to Vehicle Tech Week to share our experience on a project of global relevance, gain feedback on our technical deployment strategy and explore the latest trends in CAV and AI presented by a broad range of industry players, from OEMs to component suppliers. My experience has been enlightening, useful and cool – literally, the air-conditioning worked well! Face-to-face events continue to be invaluable, offering a true opportunity to build an industry network”
Mircea Gradu, VP vehicle engineering and FISITA board chair, Karma Automotive and FISITA

“We usually interact with many [suppliers] over the phone or on Teams, so being able to meet them all in one place makes a real difference. It is also valuable to see competitors side by side, understand where their services overlap and have more organic conversations than you would in a set meeting. The experience has been informative and has opened up a lot of curiosity, leading to additional questions and follow-up workshops with suppliers back in the UK. Exhibitions are important because they help you step outside your own bubble, gather external opinions and see whether your views align with the wider industry”
Craig Lewis, Jaguar Land Rover

“I’m a vehicle engineer working on vehicle testing for new Ford Otosan projects. I wanted to learn about new systems, new equipment and new test centers from suppliers. The experience has been fun, intense and insightful. Attending an exhibition in person allows for real interaction, hands-on experience and stronger networking compared to online”
Suleyman Esen, senior vehicle NVH engineer, Ford Otosan

Dates for the diary

On offer at Automotive Testing Expo North America 2026 will be another content-packed program with insights from OEMs, academics and suppliers. That will include the Future of Automotive Testing Conference, focusing on the ‘shift-left’ movement, as well as the Innovation Showcase. It will take place at the Suburban Collection Showplace in Novi, Michigan, October 22-25, 2026.

Vehicle Tech Week Europe will return to Messe Stuttgart June 2-3, 2027, and will continue to unite the automotive technology ecosystem across testing, autonomy, interiors and future mobility.

Read more: Find full coverage of Automotive Testing Expo Europe 2026 here

In this exclusive interview from the show floor of the expo, Finco discusses MOVEdot’s portfolio and what benefits it can bring to engineering teams.

“MOVEdot provides the AI agent platform for automotive teams, we give them an AI layer that connects everyone from the organization to all of their sources of data,” he said.

“We collect data from proving grounds, laboratories, rigs, simulations – everything is combined in a single environment, where you have A agents operating all of this data.

“What we’re seeing with our customers is instead of taking days or sometimes weeks to extract insights from this data, then can now do it in hours.”

Read more news, interview and highlights from Automotive Testing Expo Europe 2026, part of Vehicle Tech Week. 

In this exclusive interview from the exhibition show floor, he discusses how testing and validation is evolving, the virtual vs physical testing debate, and how important Automotive Testing Expo is for meeting people and driving development.

“It is important for seeing the hardware and software products, but also for exchanging ideas with other specialists, who come together to create new ideas,” he said. “It is always a pleasure to see what is new, and how you can push and shape the future of transportation.”

Automotive Testing Expo, part of Vehicle Tech Week, concludes today, Thursday, June 25. 

Click here to register for your free pass to Vehicle Tech Week Europe 2026.

With five categories for 2026 – Testing Hardware Innovation of the Year, Testing Software Innovation of the Year, Simulation Innovation of the Year, Facility of the Year and Supplier of the Year – the awards are more prestigious than ever.

The awards are coordinated by Automotive Testing Technology International magazine and judged by a panel of 15 international experts from across the automotive industry.

Rachel Evans, editor of ATTI and chair of the ATTI Awards, said, “It will come as no surprise to learn that we once again received a raft of entries for the Testing Software Innovation and Simulation Innovation categories, making the shortlist particularly difficult to narrow down. The Testing Hardware Innovation of the Year category also attracted a high number of contenders.”

With entries spanning acoustics testing, ADAS and AV analysis, active and passive safety development, and connectivity testing, it was Humanetics that won the Testing Hardware Innovation of the Year category with the THOR-5F. The company has been collaborating with NHTSA over the last few years to build the new female ATD, which is meant to fill the gaps and provide the means for accurate female crash testing. 

As Graham Heeps, former editor of ATTI and awards judge, put it, “More accurate representation of female occupants in vehicle crash testing is decades overdue.”

Each year, nominations in the Testing Software Innovation of the Year category grow, with entries ranging from automation systems and data-handling solutions to CI/CD technology and more. This year, Tracetronic’s one:cx, a groundbreaking end-to-end continuous integration/continuous development platform, took the top honor. The solution redefines how vehicle software is integrated, validated and approved.

Dr Ahmed Abada, a jury member who spoke on stage with Evans earlier in the day, noted, “The agentic testing direction is forward looking and aligns with where testing is headed.”

The shortlist for Simulation Innovation of the Year focused heavily on battery technology and, despite the slowdown in the rollout of AV technology, self-driving vehicle evaluation. This highlights the importance of virtual development in enabling the widespread adoption of alternatively powered vehicles and automated driving. Taking home the trophy was WeRide for Genesis – a general-purpose simulation model combining physical AI and generative AI for AV analysis. By bridging the real and simulated worlds, Genesis enables rapid and realistic scenario generation.

Said Evans, “Sometimes it’s relatively clear who the winner will be but I couldn’t call this one. It was refreshing to have Waabi’s mixed-reality application on the shortlist as it’s a little bit different. However, Genesis by WeRide ultimately won by a clear margin of 20 points.”

Facility of the Year featured a particularly diverse field of entries, nominated for a variety of reasons: DSD for its powertrain test service offering; Metrosert for its unique driverless vehicle facility; Mercedes-Benz for its world-first light test center; RISE for its 6G edge computing hub; Toyota for the refinements to its Arizona proving ground that will greatly improve the customer experience; and Hyundai for its sprawling new German hub.

Deservedly, it was DSD that took home the trophy, with the jury noting the measurable impact of its support and services. Operating as a development partner, Drive System Design’s engineers integrate seamlessly within customer teams, delivering adaptive, data‑rich testing that supports high‑fidelity model correlation and robust digital twin development.

“We’re absolutely delighted to receive the ATTI Facility of the Year award,” said Rob Smith, head of development and test at DSD. “It’s a fantastic recognition of the expertise, dedication and collaborative spirit that underpin everything we do at Drive System Design.”

He continued, “We’re proud to be supporting the development of next-generation propulsion systems across a wide range of sectors, from automotive and commercial vehicles to aerospace, defense and beyond. By bringing design, development and testing together within a single, integrated environment, we can move seamlessly from concept through to validation, helping customers tackle increasingly complex engineering challenges with confidence while accelerating development and reducing program risk.” 

Winning the Supplier of the Year title was Diversified Technical Systems, which was recognized for its sheer graft in bringing to market new technologies that push boundaries. In the past year, DTS has launched five key products, acting as an end-to-end solutions provider and enabling efficient setup, reliable power distribution, synchronized data capture and streamlined communication across increasingly complex crash-test environments.

“DTS is honored to receive the Supplier of the Year award. We view this recognition as validation of our global team’s ongoing commitment to developing the most innovative data acquisition systems on the market,” said Chad Ivan, sales and applications manager at DTS. “Supporting automotive and aerospace testing where ‘failure is not an option’ is at the core of everything we do. That’s one reason our technical support and development teams are always looking for ways to make our customers’ experience as seamless as possible, today and in the future.”

For 2026, the Vehicle Tech Week Trailblazer Awards were introduced, recognizing the personal achievements of some remarkable individuals. Handpicked by the editors, ATTI’s trailblazer is Santiago Rayes, product manager at GRAS Sound & Vibration. He was nominated for his contribution to shaping modern automotive acoustic testing – an important and growing field – including his exceptional leadership in advancing the development and introduction of the GRAS 45BD AutoKEMAR platform.

Evans concluded, “As we know, the vehicle testing field is extremely diverse, with niches within niches. Very often, there is a clear theme within some categories and across the sector as a whole. This year, however, there was a particularly wide variety of entries. That has been fantastic to see, as it demonstrates innovation happening in all corners of the industry. It is also especially rewarding for us to recognize businesses from very different areas, of all sizes and types.”

Look out for more on the winners in the September 2026 edition of Automotive Testing Technology International.

ATTI will continue to report on the news and insights from Automotive Testing Expo Europe, which runs until 3pm tomorrow (June 25). Click here to book your free expo pass to Vehicle Tech Week Europe 2026

See the full ATTI Awards 2026 shortlist here

From testing and validation to autonomy, software-defined vehicles and next-generation user experiences, Stuttgart is the destination for those looking to stay ahead of the curve.  

Keep reading to see what Day 2 had to offer… 

The exhibition

Cansinga showcases new-generation deformable barriers
Shenzhen Cansinga Technology is in Stuttgart to show its new-generation deformable barriers, particularly the C‑NCAP SC‑MPDB (2027) and C‑IASI AC‑MPDB (2026), alongside barriers compliant with Euro NCAP AE‑MDB, MPDB, FWDB and ECE/FMVSS. Features include aerospace-grade aluminum honeycomb, precise force‑deflection response and variable stiffness. “At Cansinga, we are proud to bring China‑developed SC‑MPDB and AC‑MPDB as well as a real MPDB barrier face to Stuttgart,” said Ray Guo, overseas business manager. “Our deformable barriers are more than test tools – they are safety benchmarks. We look forward to meeting global crash safety experts and advancing real‑world protection together.”
Find out more at Booth 1466.

WKS Informatik highlights fully automated test system for LV124 and LV148 validation
WKS Informatik is showcasing RTStand, a fully automated platform for LV124 and LV148 validation, now extended with a prototype supporting 10G Ethernet and GMSL2 within the same environment. The system enables automated electrical test sequences with modular hardware scaling from single ECUs to multi-rack labs, delivering a unified workflow across camera, sensor and display tests. We’re at Stuttgart because this is where automotive validation teams come together,” said WKS CEO Ronald Kaempf. “We’re demonstrating how to run LV124, LV148 and high-speed link tests at full cycle count, without shortcuts.”  

See the RTStand at Booth 1700. 

Xylon demos advanced solutions for ADAS, autonomous driving, DAQ and sensor validation
Xylon is demoing its latest testing solutions, particularly HIL systems for ADAS, AD, DAQ and sensor validation. Live demos include: real-time sensor injection HIL for the Qualcomm Snapdragon Ride Platform; HIL test bench for ZF Smart Camera 6 using CarMaker from IPG Automotive; accelerated sensor-to-AI processing with AMD Versal AI Edge adaptive SoC; integrated DAQ for advanced vehicle programs; and a new MIPI A-PHY IO board for its Quattro datalogger and HIL system. “We’re excited to be part of one of Vehicle Tech Week’s flagship events,” said Xylon’s technical marketing director, Gordan Galic. “We’re looking forward to showing our HIL systems that are trusted by leading global Tier 1s and technology companies.” 

Experience the live demos at Booth 1671. 

Sensoric Solutions displays fully instrumented race car for complete vehicle dynamic
Visitors are stopping by Sensoric’s booth to see the company’s solution for complete vehicle dynamics, featuring measurement from road to wheel. The setup consists of OMS motion, HMS geometry, WVS Wheel and WFT Wheel. MD Kai Gilbert said, “Sensoric Solutions is in Stuttgart to look for new customers and projects as well as meeting partners and existing customers.”  

See the race car at Booth 1532.

Instron displays new controller product family with decentralized design 
Instron is showcasing its new Labtronic EVO controller family, with a focus on the Evo Link module, which brings measurement and control electronics directly to the actuator through a decentralized architecture. The platform offers modular, scalable design, reduced cabling, fast installation, backward compatibility, real-time EtherCAT connectivity and high safety standards. It is designed to have minimal downtime and simplified expansion, and Instron is engaging with industry experts for feedback to refine the system. “We’re excited to showcase Labtronic EVO, which redefines flexibility and efficiency in testing,” said Felix Kleine from the company’s marketing team. 

See the new Labtronic Evo at Booth 1630.

Innovation Showcase 

Day 2 of the Innovation Showcase hosted a hands-on workshop from b-plus (360° test drive view – no gaps left anymore – real-world data meets virtual drives) this morning, and MOVEdot (AI agents in automotive testing) this afternoon.

Highlights from this morning’s presentations included ‘Driving innovation: Mastering multidomain integration in SDVs’ from ETAS and Bosch, and ‘Implicit testing: Rethinking embedded software validation with SIL virtualization’ from AGSOTEC and BMW.

ATTI Forum

Visitors to the ATTI Forum have been exploring the latest in intelligent test technologies, virtualization and scalable validation, alongside advances in data platforms and analytics for next-generation vehicle development. Presentation and panel highlights included ‘Euro 7 readiness’ by Johnson Matthey, AVL and Green NCAP, and ‘AI-driven testing transformation’ by ATTI editor Rachel Evans and HOPn this morning. This afternoon, DEKRA, CTAG and IABG covered SOTIF, functional safety and cybersecurity; Ford, Nissan and Euro NCAP talked about Euro NCAP 2026; and VWCV, Daimler Truck, EPowerLabs and Nissan presented on virtual vs real-world testing. Read more about the ATTI Forum here.

Awards  

The ATTI Awards will be presented at the end of the day – keep your eyes on the website to see who won!

Still to come tomorrow…

Innovation showcase

The final day of Automotive Testing Expo will continue to highlight advances in automotive testing at the Innovation Showcase. Day 3 presentations include: Verifying non-deterministic voice AI – Ensuring natural interaction quality (JRC Mobility), Cybersecurity testing in the era of agentic AI (Keysight Technologies) and Complex validation campaigns in realistic settings (Aucoteam).

Automotive Testing Expo runs until tomorrow, Thursday, June 25. Click here to register for your free pass to Vehicle Tech Week Europe 2026

The day started with a panel discussion on Euro 7. It’s a topic that has come in and out of the spotlight, and which ATTI has reported on several times over the past few years.

Next up was ATTI’s fireside chat with Dr Ahmed Ebada, an avid contributor to the magazine, on digital twins and AI. Asked what he hopes people will be thinking about – or doing differently – after they leave the discussion, he said, “I hope attendees leave with a more practical view of AI and digital twins. Rather than asking, ‘How can we deploy more AI?’ I would like them to ask, ‘How can we build trustworthy systems that continuously learn, validate and improve outcomes?’

“Whether we are discussing automated testing, digital twins, SDVs or autonomous systems, the key opportunity lies in connecting data, simulation, AI and real-world operations into a continuous feedback loop.

“Ultimately, I hope the audience recognizes that competitive advantage will not come from having the most AI models, but from building the most reliable and scalable AI-driven decision systems.”

Audience member Tatiana Sokolova, a professional truck driver, said she is especially interested in how AI, digital twins and intelligent testing technologies can better reflect real-world road conditions and professional driving experience. While the exhibition’s audience doesn’t typically include drivers, she was excited to add a practical, real-world angle to the discussions.

She commented, “I am especially interested in how real-world operational feedback from professional drivers can support testing, validation and safety discussions – for example, by helping to identify edge cases, unusual traffic situations, foreseeable misuse and boundary situations that may be difficult to capture only in simulations or standard test scenarios.”

The morning continued with presentations, and began this afternoon with another panel at 1:35pm, Safe by design, secure by default – navigating SOTIF, functional safety and cybersecurity in modern automotive testing, and more presentation and panels.

One of ATTI’s afternoon highlights is the presentation from Matthias Baert, CEO and co-founder of Marple, and Alessandro Pino, vehicle dynamics controls manager, Bugatti-Rimac – A modern lakehouse architecture for automotive testing – scheduled to take place at 2:25pm. Speaking ahead of the presentation Pino said, “Engineering teams often believe meaningful analysis requires local scripts, while server-based platforms are seen as tools for finance or business users. In reality, modern, server-based technologies are ideally suited to engineering workflows, enabling collaboration, scalability and faster insight generation.”

A panel discussion at 3:10pm will be led by ATTI on Euro NCAP 2026, which introduces the largest increase in test scenarios since the assessment program was launched is due to take place. Euro NCAP 2026: What the new safety framework means for the automotive testing community will cover key questions including how the changes are expected to affect testing and how long OEMs expect this transition to take, how tuning and verification activities will fit within overall development activities, virtual and physical analysis integration, and what Euro NCAP is doing to ensure its program isn’t disruptive to OEMs.

One of ATTI’s panelists, Emma Deutsch, director of customer-oriented engineering, test operations and DP office at Nissan Technology Centre Europe, who spoke to ATTI onstage last year, said, “I’m looking forward to discussing how we can work more collaboratively on vehicle safety. I hope that we can give the audience an insight into how these changes effect how vehicle design and development is being radically changed – and how this affects customers.”

The ATTI Forum will conclude with another panel followed by the awards.

Awards 
Meet in the Atrium from 4:30pm (ceremony at 5:15pm) for drinks and to celebrate industry achievements across 13 categories and three sets of awards: the Automotive Testing Technology International Awards, the new Vehicle Tech Week Trailblazer Awards and the ADAS & Autonomous Vehicle International Awards.

Automotive Testing Expo, part of Vehicle Tech Week Europe 2026, is open 9am to 3pm tomorrow, June 25

Read Dr Ebada’s column in the March 2026 edition

From test, development and validation to autonomous mobility, in-cabin innovation, materials, design and next-generation vehicle technologies, thousands of industry professionals are on-site to source new solutions, strengthen supplier partnerships and discover the ideas shaping the future of mobility.

Keep reading to see just a few highlights of what Day 1 at Automotive Testing Expo Europe 2026 has had to offer so far…

The exhibition

Werum displays centralized test data management with AI analytics and natural-language interaction
The star of Werum’s display is HyperTest Boost 2027, featuring new AI-powered capabilities for test and validation environments. The company says HyperTest Boost will help teams manage and interpret the growing amount of test data. Features include integration of heterogeneous testbeds and systems; centralized management of test data from multiple sources with AI-assisted analytics and natural-language interaction, and end-to-end traceability throughout the validation process.

“We are demonstrating how AI helps unlock the value in test data,” explained sales and business consultant Thomas Rönpage. “We look forward to discussing use cases, current challenges and the future of data-driven testing.”

Discover HyperTest Boost at Booth 1658.

ETAS’s interactive approach masters calibration complexity
ETAS is showcasing its interactive approach to mastering calibration complexity across all vehicle motion domains – from powertrain to braking, steering and suspension. Tailored for modern, centralized E/E architectures, the company’s holistic portfolio supports microprocessor-based VCUs, BMS and motion ECUs. Visitors have been impressed by the company’s approach to deep data integration using INCA and EHandbook alongside hardware such as ETK, ES570.1, and ES160.

Sarah Nizze, head of product marketing, said, “We look forward to hearing how engineers navigate the complexity of software-defined vehicle integration and how our tools can boost productivity.”

Visit Booth 1350 for more information.

IAV’s integrated HV testing and data analysis solution eliminates bottlenecks
The highlight of IAV’s booth is the company’s combined solution of IAV Auros Iso and IAV Zio Insight. The former is a complete system for fast, standardized HV testing with full compliance (ISO 21498-2, VW 80300, MBN 11123), reducing setup from days to hours. IAV Zio Insight then converts large test data into automated, structured, decision-ready results within minutes. The company is at the show to gain feedback on HV testing and data handling challenges, focusing on setup efficiency, data consistency and decision speed.

“We are demonstrating how HV testing and data analysis can work seamlessly together,” said head of product management Enrico Neumann.

See IAV Auros Iso and IAV Zio Insight at Booth 1660.

Tracetronic’s cloud-native CI/CD platform is purpose-built for SDV challenges
Visitors are stopping by Tracetronic’s booth to see one:cx, a global automotive validation platform uniting test and integration from initial code to final release. Features include end-to-end orchestration, team and tool integration, scalable test environments and data-driven release transparency.

“We’re exhibiting because the industry has reached a tipping point,” said Sebastian Dietze, automotive DevOps expert. “Software complexity is unmanageable, with fragmented tools and disconnected processes – integration debt is costly. one:cx moves users from toolchain chaos to continuous integration: automated, AI-driven and fully traceable. Proven with Volkswagen, Mercedes-AMG and Valeo eAutomotive, it’s now a scalable enterprise platform. We look forward to meeting engineering leaders, test managers and CI/CD architects.”

Visit Booth 1440 to find out more.

HVAC dummy from ARRK Engineering records real environmental data
ARRK Engineering is showing its HVAC measurement dummy for recording real environmental data such as temperature, humidity, air velocity, airflow direction and radiation. It combines with Software Theseus-FE, a finite-element-based solver that analyzes thermal comfort. A virtual model based on Dr Dusan Fiala’s research visualizes how external factors influence the human body. The company is at the expo to seek potential use scenarios.

“Automotive Testing Expo is the perfect platform to bring our innovations to life,” said Simon Wegmann, vice president of thermal management. “Our HVAC dummy and Theseus-FE demonstrate how simulation and real-world measurement go hand in hand. We look forward to inspiring conversations.”

See ARRK Engineering’s HVAC dummy at Booth 1976.

Suzhou Satake highlights climatic wind tunnel and high-performance environmental chamber
Suzhou Satake Engineering is speaking to visitors about its climatic chamber, which simulates extreme conditions from -40°C to +60°C, including sunlight, wind speed and humidity. It supports R&D testing for thermal management, HVAC systems and powertrain cooling for conventional and new-energy vehicles.

“Whether it’s a new laboratory or upgrading existing facilities, we want to leverage our expertise in thermal control testing to help customers build high-performance and reliable environmental chambers and wind tunnels,” said Ethan Xie, a sales engineer in the environmental business division. “We invite engineers and project leaders to jointly plan the next-generation thermal management testing platforms for complete vehicles.”

Find out more at Booth 1380.

Innovation Showcase

Across all three days, the Innovation Showcase will offer visitors a close-up look at the ideas and technologies shaping next-generation automotive testing and development. Highlights from this morning include Martin Herrmann from IPG Automotive talking about harmonizing synthetic and real‑world data for perception testing, and Technica Engineering’s Rohit Chauhan discussing scaling HIL validation for software-defined vehicles.

View the full Innovation Showcase program here.

Still to come tomorrow…

ATTI Forum – Stage 1
Stay ahead of regulatory change and testing innovation at the ATTI Forum. Key topics will include Euro 7, software-defined vehicles, AI-driven validation, SOTIF, cybersecurity, data platforms and Euro NCAP 2026 and you can hear from OEMs, suppliers, labs and regulators, including Bugatti-Rimac, Opal-RT, Vangest and Compredict. Panel highlights include representatives from Johnson Matthey, AVL and Green NCAP talking about Euro 7 readiness; DEKRA, CTAG and IABG discussing SOTIF, functional safety and cybersecurity; the latest on Euro NCAP 2026 from Ford, Nissan and Euro NCAP; and a comparison of virtual versus real-world testing from VWCV, Daimler Truck and Nissan.

Plus, don’t miss the fireside chat on AI-driven testing transformation with ATTI editor Rachel Evans and HOPn.

Innovation Showcase – Stage 2
It’s another packed program for tomorrow, with particular highlights set to be the hands-on workshop from b-plus and MOVEdot (AI agents), plus presentations from ETAS, Bosch, Agsotec and BMW.

Awards 
Meet in the Atrium from 4:30pm (ceremony at 5:15pm) for drinks and to celebrate industry achievements across 13 categories and three sets of awards: the Automotive Testing Technology International Awards, the new Vehicle Tech Week Trailblazer Awards and the ADAS & Autonomous Vehicle International Awards.

Automotive Testing Expo, part of Vehicle Tech Week Europe, runs until Thursday, 25 June. Click here to register for your free pass to Vehicle Tech Week Europe 2026

Sood talked about the need for strict temperature control during automotive testing: “If [customers] don’t get the right control, it influences the accuracy of data,” he explained. “The automotive industry is very special. It’s very dynamic. One day, the customer needs -40°C, another day they need 45°C.”

Head to Booth 1802 to see a variety of Huber’s chillers and accessories – and a frozen BMW engine!

Automotive Testing Expo Europe 2026, part of Vehicle Tech Week, runs until Thursday, June 25. Keep checking the ATTI website for highlights from the event, and click here to register for your free pass to Vehicle Tech Week Europe 2026

Herrmann presented IPG’s approach to creating edge cases in simulation, which fills existing gaps using a combination of simulation and Nvidia Cosmos Transfer, a Gen AI tool. The workflow was presented by IPG Automotive to developers for the first time earlier this year and has generated significant interest, with inquiries about customized applications. Herrmann was pleased with the turnout to his presentation and is hopeful it will generate further interest.  

“We are here at the show sharing a booth with b-plus because we want to discuss with visitors where we can fill the gaps in real-world data collection,” Herrmann says. “Having massive amounts of real data isn’t enough; it needs to be the right data. 

“The industry is searching for ways to make more use of it and reuse it in the future because new vehicle generations will require different data – and this is where simulation can help, by reusing edge cases and generating synthetic data that matches the new vehicle generation.” 

Herrmann noted that people are right to be skeptical about AI, emphasizing that training AI must not rely solely on synthetic data, but also include real-world data. 

Meet the IPG and b-plus teams at Booth 1702.

More on simulation in the September edition of the Automotive Testing Technology International.  

Keep checking the ATTI website for highlights from Automotive Testing Expo Europe 2026, part of Vehicle Tech Week, which runs until Thursday, 25 June. Click here to register for your free pass to Vehicle Tech Week Europe 2026