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	<title>Automotive Testing Expo Archives | Automotive Testing Technology International</title>
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	<title>Automotive Testing Expo Archives | Automotive Testing Technology International</title>
	<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo</link>
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		<title>Mayr Power Transmission to highlight advanced drivetrain testing solutions at Automotive Testing Expo Europe 2026</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/mayr-power-transmission-to-highlight-advanced-drivetrain-testing-solutions-at-automotive-testing-expo-europe-2026.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Fri, 15 May 2026 15:51:26 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<category><![CDATA[Measurement Tools, Test Systems & Equipment]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65892</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/mayr-power-transmission-to-highlight-advanced-drivetrain-testing-solutions-at-automotive-testing-expo-europe-2026.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/05/P-4-24Bild1.jpg-400x224.jpeg" alt="Mayr Power Transmission to highlight advanced drivetrain testing solutions at Automotive Testing Expo Europe 2026" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>The rise of e-mobility is profoundly changing test routines, speed profiles and requirement landscapes. Yet precision, reliability and process safety remain indispensable in measurement technology.</p>
<p>At Automotive Testing Expo 2026 in Stuttgart, Mayr Power Transmission will present its portfolio for test stand technology.</p>
<p>Automotive drivetrain test stand technology is evolving significantly, and shaft couplings that compensate for misalignment remain key components in these systems.</p>
<p>Based on the ROBA DS steel disk pack coupling, Mayr Power Transmission has introduced the ROBA DS Type 9120, a lighter aluminum version.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/measurement-tools-test-systems-equipment/mayr-power-transmission-to-highlight-advanced-drivetrain-testing-solutions-at-automotive-testing-expo-europe-2026.html" rel="nofollow">Continue reading Mayr Power Transmission to highlight advanced drivetrain testing solutions at Automotive Testing Expo Europe 2026 at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<p>The rise of e-mobility is profoundly changing test routines, speed profiles and requirement landscapes. Yet precision, reliability and process safety remain indispensable in measurement technology.</p>
<p>At <a href="https://testingexpo-europe.com/?_gl=1*edi0a6*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjwiJvQBhCYARIsAMjts3KxFynt2yZ75dZk77JJ_WsvoBV6P7cYmJUSPpphY5PkfDYff51IEdYaAi3qEALw_wcB">Automotive Testing Expo 2026</a> in Stuttgart, Mayr Power Transmission will present its portfolio for test stand technology.</p>
<p>Automotive drivetrain test stand technology is evolving significantly, and shaft couplings that compensate for misalignment remain key components in these systems.</p>
<p>Based on the ROBA DS steel disk pack coupling, <a href="https://www.mayr.com/en">Mayr Power Transmission</a> has introduced the ROBA DS Type 9120, a lighter aluminum version. Compared with the previous steel model, the aluminum design reduces the outside diameter by up to 10mm. Depending on the size and configuration, its mass and rotational inertia are reduced to about 40-60% of the steel version while maintaining comparable performance density.</p>
<p>The coupling is designed for rotational speeds of up to 32,000rpm. Its lightweight construction, low rotational inertia and high performance density provide practical operating advantages. The design balances rigidity and flexibility to minimize restoring forces within the drivetrain. In addition, a balance quality of G 2.5 at 5,000rpm supports smooth, low-vibration operation, helping to maintain high measurement accuracy throughout the speed range.</p>
<p>As standard, the coupling features manufacturing tolerance IT6. A nickel-plated surface, disk packs made of stainless steel and galvanized connecting screws provide comprehensive corrosion protection. Backlash-free shaft connections via shrink disk hubs or external shrink disk hubs ensure reproducible measurement results. The coupling is compatible with all common torque transducers as standard.</p>
<p>With its modular design, the ROBA DS 9120 can be configured with a range of connection options and components to suit different applications, from high-performance research and development test stands to end-of-line production testing.</p>
<p>In addition to coupling technology, the company will present its portfolio of safety brakes for test stand applications. Test stands for automotive drives frequently include vertical axes and linear movements that must be reliably secured, whether during ongoing test operation, during maintenance work or in the event of a fault.</p>
<p>The ROBA guidestop profiled rail brake acts directly on the moving masses of vertical axes, clamping them in position without backlash and with high rigidity. It is available in hydraulic, pneumatic and electromagnetic versions and is compatible with common linear guide systems.</p>
<p>The ROBA linearstop piston rod brake is designed to secure linear motion on round rods. Operating on the fail-safe principle, the brake remains engaged when de-energized and is intended for dynamic emergency braking applications. The product range includes six sizes with braking forces from 70-17,000N.</p>
<p>The ROBA-stop M series also provides a robust motor brake for compact protection directly at the drive motor. As a holding brake, it clamps reliably and holds the system in position; as a dynamic brake, it brings the load to a standstill in the shortest time possible.</p>
<h3><strong>Smart modules for intelligent monitoring</strong></h3>
<p>The ROBA brake-checker module provides sensorless monitoring of safety brakes while also supplying them with power.</p>
<p>By analyzing current and voltage signals, the module detects the brake’s switching status and can issue an early warning if the brake may no longer release reliably under existing operating conditions. This supports predictive maintenance and helps users identify critical factors such as insufficient supply voltage, improperly sized power lines, increased coil temperature or excessive air-gap wear.</p>
<p>When combined with the ROBA gateway module, the system can be integrated into networked environments. Brake data can be continuously accessed via ethernet and displayed on a dashboard for monitoring and analysis.</p>
<p>This allows anomalies in the test process to be identified early, supports planned maintenance and helps reduce unplanned downtime. The system can also be integrated into remote maintenance and monitoring platforms.</p>
<p><em>Mayr Power Transmission will be exhibiting at Booth 1824 at Automotive Testing Expo in Stuttgart, June 23-25. <a href="https://testingexpo-europe.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign=&amp;utm_content=&amp;utm_term=&amp;tracesourcecode=">Click here to register for your FREE expo pass</a></em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">65892</post-id>		        		  <media:content url="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/05/P-4-24Bild1.jpg.jpeg" medium="image" />
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		<title>New chassis and powertrain event to launch at Vehicle Tech Week North America 2026</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/new-chassis-and-powertrain-event-to-launch-at-vehicle-tech-week-north-america-2026.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Wed, 06 May 2026 08:42:15 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65774</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/new-chassis-and-powertrain-event-to-launch-at-vehicle-tech-week-north-america-2026.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/05/VTW_CPT_hero_725-x-406-1-400x224.jpg" alt="New chassis and powertrain event to launch at Vehicle Tech Week North America 2026" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>As vehicle development becomes increasingly integrated across propulsion, software, testing and design, a new industry event focused on chassis and powertrain engineering will launch this October as part of Vehicle Tech Week North America 2026.</p>
<p>The Advanced Chassis &amp; Powertrain Showcase will debut alongside three established exhibitions within a newly unified event framework designed to reflect how modern vehicles are engineered today.</p>
<p>Taking place October 27-29, 2026, at the Vibe Credit Union Showplace in Novi, Michigan, Vehicle Tech Week North America will bring together four co-located exhibitions covering the full vehicle development lifecycle:</p>
<ul>
<li><strong>Intelligent Vehicle Expo </strong><em>(previously known as Autonomous Vehicle Tech Expo)</em></li>
<li><strong>Advanced Chassis &amp; Powertrain Showcase </strong><em>(new launch)</em></li>
<li><strong>Automotive Design &amp; In-Cabin Expo </strong><em>(previously known as Automotive Interiors Expo)</em></li>
<li><strong>Automotive Testing Expo </strong><em>(the world’s largest and most established event for automotive testing, validation and quality engineering)</em></li>
</ul>
<p>The event is expected to attract thousands of OEM engineers, Tier 1 suppliers and technology leaders, creating a single destination for cross-functional collaboration and technical insight.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/new-chassis-and-powertrain-event-to-launch-at-vehicle-tech-week-north-america-2026.html" rel="nofollow">Continue reading New chassis and powertrain event to launch at Vehicle Tech Week North America 2026 at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<article id="post-24155" class="post-24155 post type-post status-publish format-standard has-post-thumbnail category-expo">
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<p>As vehicle development becomes increasingly integrated across propulsion, software, testing and design, a new industry event focused on chassis and powertrain engineering will launch this October as part of <a href="https://www.vehicletechweek-northamerica.com/">Vehicle Tech Week North America 2026</a>.</p>
<p>The <a href="https://chassisandpowertrain-usa.com/">Advanced Chassis &amp; Powertrain Showcase</a> will debut alongside three established exhibitions within a newly unified event framework designed to reflect how modern vehicles are engineered today.</p>
<p>Taking place October 27-29, 2026, at the Vibe Credit Union Showplace in Novi, Michigan, Vehicle Tech Week North America will bring together four co-located exhibitions covering the full vehicle development lifecycle:</p>
<ul>
<li><strong>Intelligent Vehicle Expo </strong><em>(previously known as Autonomous Vehicle Tech Expo)</em></li>
<li><strong>Advanced Chassis &amp; Powertrain Showcase </strong><em>(new launch)</em></li>
<li><strong>Automotive Design &amp; In-Cabin Expo </strong><em>(previously known as Automotive Interiors Expo)</em></li>
<li><strong>Automotive Testing Expo </strong><em>(the world’s largest and most established event for automotive testing, validation and quality engineering)</em></li>
</ul>
<p>The event is expected to attract thousands of OEM engineers, Tier 1 suppliers and technology leaders, creating a single destination for cross-functional collaboration and technical insight.</p>
<h3>About Vehicle Tech Week North America 2026</h3>
<p>Vehicle Tech Week North America is a new multi-event platform designed to reflect the full complexity of modern vehicle development. By bringing together four co-located exhibitions in one unified framework, the event connects the technologies, teams and disciplines shaping the future of mobility.</p>
<p>From propulsion systems and software-defined vehicles to testing, validation and in-cabin experience, the event provides a comprehensive view of the vehicle ecosystem. Hosted in Novi, Michigan, a region with deep roots in automotive engineering, the event is positioned as a central meeting point for innovation across North America.</p>
<h3>A new platform for chassis and powertrain innovation</h3>
<p>The Advanced Chassis &amp; Powertrain Showcase has been developed in response to the growing complexity of propulsion and platform engineering. OEMs are now managing internal combustion, hybrid and battery-electric programs in parallel, often across shared vehicle architectures, introducing new challenges around efficiency, cost, thermal management and vehicle dynamics.</p>
<p>Rather than focusing on individual components, the showcase will highlight system-level approaches to vehicle performance and integration. Key technology areas include:</p>
<ul>
<li>Battery systems and energy storage</li>
<li>Electric drivetrains and e‑axles</li>
<li>Power electronics</li>
<li>Thermal management</li>
<li>Braking and suspension systems</li>
<li>Vehicle dynamics and control</li>
<li>Simulation and validation technologies</li>
</ul>
<p>“Chassis and powertrain technologies are at the center of some of the industry’s most complex engineering decisions,” said <a href="https://www.linkedin.com/in/masseypeter/">Peter Massey</a>, commercial director at Vehicle Tech Week organizer UKi Media &amp; Events. “This new showcase creates a dedicated platform for engineers and suppliers to explore how those challenges are being solved at a system level, and how those solutions translate into real-world performance.”</p>
<h3><strong>Repositioned, market‑leading events in a single framework</strong></h3>
<p>Alongside the launch of the new chassis and powertrain showcase, two established events have evolved to reflect their expanding roles within the vehicle ecosystem.</p>
<p><a href="https://intelligentvehicleexpo-usa.com/">Intelligent Vehicle Expo</a> highlights the growing impact of software, AI and connected systems across all areas of the vehicle, while <a href="https://designandcabinexpo-usa.com/">Automotive Design &amp; In-Cabin Expo</a> reflects the increasing importance of interior architecture, HMI and user experience.</p>
<p>Together with <a href="https://testingexpo-usa.com/">Automotive Testing Expo</a>, the industry’s leading event for validation, testing and quality engineering, Vehicle Tech Week North America creates a unified environment where traditionally separate disciplines converge.</p>
<p>“Vehicle Tech Week North America reflects how vehicles are engineered today,” added Massey. “It brings together advanced technologies, specialist expertise and real-world application into one connected experience, accelerating collaboration across the entire vehicle development process.”</p>
<p>For more information, and to exhibit or register, visit: <a href="https://www.vehicletechweek-northamerica.com/">https://www.vehicletechweek-northamerica.com/.</a> For speaker enquiries, please contact <a href="https://www.linkedin.com/in/marccleduc/">Marc LeDuc</a>, senior conference content producer NA, UKi Media &amp; Events<br>
<a href="mailto:marc.leduc@ukimediaevents.com">marc.leduc@ukimediaevents.com</a>.</p>
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		<title>Shortlist announced for the 2026 Automotive Testing Technology International Awards</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/shortlist-announced-for-the-2026-automotive-testing-technology-international-awards.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 08:55:47 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65699</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/shortlist-announced-for-the-2026-automotive-testing-technology-international-awards.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/04/IMG_8642-400x224.jpeg" alt="Shortlist announced for the 2026 Automotive Testing Technology International Awards" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>With less than two months to go until this year’s Automotive Testing Expo Europe, the shortlist for the 2026 ATTI Awards has been announced, highlighting companies and solutions across the sector that have had a significant impact in the last year. That means the countdown is officially on to find out which contenders will walk away with the trophies this year.</p>
<p>For 2026, the ATTI Awards program recognizes technologies across five categories – Testing Software Innovation of the Year, Testing Hardware Innovation of the Year, Simulation Innovation of the Year, Facility of the Year and Supplier of the Year – following a rigorous review of the many submissions.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/shortlist-announced-for-the-2026-automotive-testing-technology-international-awards.html" rel="nofollow">Continue reading Shortlist announced for the 2026 Automotive Testing Technology International Awards at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>With less than two months to go until this year’s <a href="https://www.testingexpo-europe.com/en/">Automotive Testing Expo Europe</a>, the shortlist for the 2026 <a href="https://www.automotivetestingtechnologyinternational.com/automotive-testing-technology-international-awards-2025">ATTI Awards</a> has been announced, highlighting companies and solutions across the sector that have had a significant impact in the last year. That means the countdown is officially on to find out which contenders will walk away with the trophies this year.</p>
<p>For 2026, the <a href="https://www.automotivetestingtechnologyinternational.com/automotive-testing-technology-international-awards-2025">ATTI Awards</a> program recognizes technologies across five categories – Testing Software Innovation of the Year, Testing Hardware Innovation of the Year, Simulation Innovation of the Year, Facility of the Year and Supplier of the Year – following a rigorous review of the many submissions. Perhaps the most intriguing awards of the five categories will be the Testing Hardware Innovation and Testing Software Innovation of the Year, with seven nominees in each.</p>
<p>The 2026 cohort reflects a strong maturation in software-based testing and validation generally, including virtual analysis solutions, with a heavy emphasis on the application of AI and automation in various ways, and a reduction in siloed processes.</p>
<p>The winners of the ATTI Awards 2026 will be announced at a ceremony at 4:30pm on June 24, Day 2 of <a href="https://testingexpo-europe.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=txeu26pm&amp;utm_content=pm&amp;gad_source=1&amp;gad_campaignid=23792794992&amp;gclid=Cj0KCQjw2MbPBhCSARIsAP3jP9w2zaNMTT4a1oLmU7_q67oQGY4CK34gAl5cvrQDCCRAJfLoyPX8kowaAqH5EALw_wcB">Automotive Testing Expo Europe</a> – now part of <a href="https://www.vehicletechweek-europe.com/">Vehicle Tech Week Europe</a>, which includes <a href="https://autonomousvehicletechnologyexpo.com/">Autonomous Vehicle Tech Expo</a> and <a href="https://automotive-interiors-expo.com/">Automotive Interiors Expo</a> – in Hall 8 at Messe Stuttgart, Germany.</p>
<p>This is a fantastic chance for <a href="https://automotivetesting.mydigitalpublication.com/march-2026-issue-/"><em>ATTI</em></a> to honor the inspirational work of teams across the sector, celebrating their achievements and showcasing their stories while offering a networking opportunity for everyone.</p>
<p>The ceremony will be preceded by the <a href="https://testingexpo-europe.com/atti-awards-forum?_gl=1*1yqzy3z*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw2MbPBhCSARIsAP3jP9xXR6t9pEBpqMI-hLFKG7qtDrYvyu-VfW92SINCsH_hivgQ0ii7KxgaAnTZEALw_wcB">ATTI Awards Forum</a>, featuring a series of presentations and fireside chats on a range of key industry topics. It’s a valuable opportunity to gain insights from fellow professionals, spark meaningful discussions and even connect with potential partners. The full schedule of sessions will be announced soon.</p>
<h3><strong>Testing Software Innovation of the Year</strong></h3>
<p>AB Dynamics – Euro NCAP 2026 Special Groups<br>
Drive System Design – E-motor and Inverter Optimization Test Program<br>
dSPACE – Test Automation Software Development Kit<br>
Imc – FAMOS 2026 +AI<br>
Tracetronic – One:cx<br>
Marple – Marple DB</p>
<h3><strong>Testing Hardware Innovation of the Year</strong></h3>
<p>AB Dynamics – GST 120 Plus<br>
Humanetics – THOR-5F<br>
Technica Engineering – Capture Module SerDes GMSL2/3<br>
Spirent Communications – PNT Xe<br>
Rohde &amp; Schwarz – FSWX signal and spectrum analyzer<br>
Tier IV – DTV kit<br>
Gras Sound &amp; Vibration – 45BD AutoKEMAR head and torso simulator</p>
<h3><strong>Simulation Innovation of the Year</strong></h3>
<p>Head Acoustics – PreSense Drive<br>
WeRide – Genesis<br>
SandboxAQ – AQVolt26<br>
MHP – DIN SAE SPEC 91487:2025-08<br>
Waabi – Mixed-reality testing</p>
<h3><strong>Facility of the Year</strong></h3>
<p>Drive System Design – UK facility<br>
RISE (Research Institutes of Sweden) Proving Ground AstaZero – 6G, edge computing facility<br>
Mercedes-Benz – Light testing tunnel<br>
Metrosert – Mobile test facility for self-driving vehicles<br>
Hyundai – Square Campus R&amp;D center<br>
Toyota Arizona Proving Ground</p>
<h3><strong>Supplier of the Year</strong></h3>
<p>Diversified Technical Systems (DTS)<br>
AVL<br>
Ansible Motion<br>
ASC Sensors<br>
Compredict</p>
<p>Keep an eye on the <a href="https://www.automotivetestingtechnologyinternational.com/automotive-testing-technology-international-awards-2025"><em>ATTI</em> magazine</a> site and the <a href="https://testingexpo-europe.com/?_gl=1*tp8zvw*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw2MbPBhCSARIsAP3jP9xXR6t9pEBpqMI-hLFKG7qtDrYvyu-VfW92SINCsH_hivgQ0ii7KxgaAnTZEALw_wcB">Automotive Testing Expo</a> website for further details on the <a href="https://testingexpo-europe.com/atti-awards-forum?_gl=1*1yqzy3z*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw2MbPBhCSARIsAP3jP9xXR6t9pEBpqMI-hLFKG7qtDrYvyu-VfW92SINCsH_hivgQ0ii7KxgaAnTZEALw_wcB">ATTI Forum </a>– and secure a ticket now.</p>
<p>For an exclusive insight into some of the most recently opened test facilities, vehicle development case studies and the latest testing hardware and software, see the <a href="https://automotivetesting.mydigitalpublication.com/march-2026-issue-/">March edition of <em>ATTI</em></a></p>
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		<title>EXPO REVIEW: Automotive Testing Expo Korea 2026</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/expo-review-automotive-testing-expo-korea-2026.html</link>
		
		<dc:creator><![CDATA[Huali Piao]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 16:38:21 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65468</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/expo-review-automotive-testing-expo-korea-2026.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Automotive-Testing-Expo-Korea-2026-e1774370189703-400x224.png" alt="EXPO REVIEW: Automotive Testing Expo Korea 2026" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Automotive Testing Expo Korea returned to KINTEX in South Korea from March 18-20, 2026, bringing together nearly 5,000 engineers, testing specialists and technology providers for three days of technical exchange, product demonstrations and industry discussion focused on the future of automotive testing and validation.</p>
<p>As the automotive industry accelerates toward electrified, autonomous and software-defined vehicles, the exhibition highlighted the growing importance of advanced testing technologies, simulation tools and integrated validation strategies. Across the show floor, companies presented solutions covering the full development cycle – from early-stage simulation and virtualization to component testing, durability evaluation and full-vehicle validation.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/expo-review-automotive-testing-expo-korea-2026.html" rel="nofollow">Continue reading EXPO REVIEW: Automotive Testing Expo Korea 2026 at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-size: 14px;">Automotive Testing Expo Korea returned to KINTEX in South Korea from March 18-20, 2026, bringing together nearly 5,000 engineers, testing specialists and technology providers for three days of technical exchange, product demonstrations and industry discussion focused on the future of automotive testing and validation.</span></p>
<p>As the automotive industry accelerates toward electrified, autonomous and software-defined vehicles, the exhibition highlighted the growing importance of advanced testing technologies, simulation tools and integrated validation strategies. Across the show floor, companies presented solutions covering the full development cycle – from early-stage simulation and virtualization to component testing, durability evaluation and full-vehicle validation.</p>
<p>Automation, digital engineering workflows and data-driven development environments emerged as key themes as manufacturers seek to shorten development cycles while maintaining safety, reliability and regulatory compliance.</p>
<p>The accompanying conference program provided technical insight into emerging topics including autonomous driving technologies and electric vehicle safety evaluation, reinforcing the event’s role as a platform for both technology demonstration and industry knowledge exchange.</p>
<h3>Exhibition highlights</h3>
<p>The exhibition floor showcased a wide range of technologies supporting the development and validation of next-generation vehicles.</p>
<p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-65473" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Seoul-Industry-Engineering-300x169.jpg" alt="" width="300" align="left" style="margin:0px 10px 10px 0px;max-width:200px;"><a href="https://www.seoulcorea.com/en/main">Seoul Industrial Engineering</a> highlighted its thermal management testing technologies designed for modern electrified vehicle systems. The company develops test equipment used to evaluate cooling and heating performance across key components including batteries, motors and inverters.</p>
<p>The growing importance of thermal management reflects the industry’s transition toward electrified powertrains. Sang-Taek Oh, CEO and head of the R&amp;D Center at Seoul Industry Engineering, noted that the shift from combustion engines to electric vehicles has significantly increased the role of thermal management in vehicle development.</p>
<p>“As electrification advances, thermal management for batteries, motors and power electronics is becoming critical for vehicle performance and driving range,” he said.</p>
<p>With more than three decades of experience developing automotive test equipment, the company continues to expand its portfolio to support emerging requirements in energy management and electric powertrain validation.</p>
<p><a href="https://genesys-offenburg.de/en/">GeneSys Elektronik</a> showcased its ADMA GNSS-aided inertial measurement systems, widely used for vehicle dynamics testing, ADAS development and validation.<img decoding="async" class="alignright wp-image-65469 size-medium" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/GeneSys-Elektronik-GmbH-300x169.jpg" alt="" width="300" align="right" style="margin:0px 0px 10px 10px;max-width:200px;"></p>
<p>The company also introduced SensorX, a detector designed to identify audiovisual warning signals inside vehicle cabins. Such technologies support the testing and validation of increasingly sophisticated driver assistance and safety systems.</p>
<p>GeneSys highlighted Korea as an important market for advanced vehicle testing technologies and emphasized the value of engaging directly with OEMs, Tier 1 suppliers and engineering specialists during the exhibition.</p>
<p>Elsewhere on the show floor, companies including <a href="https://www.vector.com/kr/ko/">Vector Korea</a>, <a href="https://www.hiokikorea.com/#firstPage">Hioki Korea</a>, <a href="https://www.innosim.com/">Innosimulation</a>, <a href="https://www.suresofttech.com/">Suresoft Technologies</a>, <a href="https://autocrypt.io/">Autocrypt</a>, <a href="https://tosunai.kr/">Tosun</a>, <a href="https://www.imc-tm.kr/">imc Korea</a>, <a href="https://www.etas.com/ww/en/">ETAS Korea</a> and <a href="https://www.dspace.com/ko/kor/home.cfm">dSPACE Korea</a> presented technologies supporting ADAS and autonomous vehicle testing, electrified powertrain development, NVH and durability analysis, as well as simulation and digital twin platforms.</p>
<p>Together, the exhibits reflected the increasing complexity of modern vehicle systems and the growing demand for integrated testing and validation tools capable of supporting both hardware and software development.</p>
<h3>Conference insights</h3>
<p>The <a href="https://www.testingexpo-korea.com/conference-program">Automotive Testing Expo Korea conference</a> delivered a series of technical discussions addressing the evolving challenges of vehicle testing and development.</p>
<p><img decoding="async" class="alignleft size-medium wp-image-65471" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Jeong-Dan-Choi-300x169.jpg" alt="" width="300" align="left" style="margin:0px 10px 10px 0px;max-width:200px;">In a keynote presentation, <a href="https://www.testingexpo-korea.com/speakers/jeong-dan-choi">Dr Jeong Dan Choi</a> from the <a href="https://www.etri.re.kr/eng/main/main.etri">Electronics and Telecommunications Research Institute</a> explored the evolution of autonomous driving technologies. She highlighted how the industry is moving away from isolated functional modules toward large-scale AI models and end-to-end architectures trained on extensive real-world datasets.</p>
<p>According to Choi, the next stage of autonomous driving development will depend heavily on access to large-scale data and open ecosystems that allow companies and research institutions to collaborate on model development and real-world validation.</p>
<p><a href="https://www.testingexpo-korea.com/speakers/lee-eundok">Lee Eundok</a>, research fellow at the Korea Automotive Testing and Research Institute (KATRI), presented the latest developments in the KNCAP safety evaluation framework for electric vehicles.<img loading="lazy" decoding="async" class="alignright size-medium wp-image-65472" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Lee-Eundok-300x169.jpg" alt="" width="300" align="right" style="margin:0px 0px 10px 10px;max-width:200px;"></p>
<p>With EV adoption continuing to grow under Korea’s Electric Vehicle Distribution and Promotion Policy, Lee emphasized that safety evaluation frameworks must evolve alongside new vehicle technologies.</p>
<p>“As electric vehicle sales continue to increase, improving safety remains essential,” Eundok explained. “The evaluation strategies introduced through KNCAP aim to strengthen vehicle safety in Korea and contribute to safer vehicles globally.”</p>
<p>He also noted that technical forums such as Automotive Testing Expo Korea provide valuable opportunities for engineers, regulators and industry leaders to exchange ideas and collaborate on improving vehicle safety standards.</p>
<h3>Visitor feedback</h3>
<p>Visitors from OEMs and Tier 1 suppliers highlighted the value of the event in providing access to both new technologies and expert knowledge.</p>
<p>An engineer from BMW Korea working on cybersecurity certification said the conference sessions and exhibition were particularly relevant to current industry challenges: “With increasing requirements related to cybersecurity and autonomous driving technologies, we were interested in the seminar sessions organized during the expo,” he said. “There are many relevant companies here, and we were able to gain useful insights and explore solutions that support our work.”</p>
<p>Meanwhile, a thermal management engineer from Hyundai Mobis noted that the exhibition provided an opportunity to explore new testing approaches and measurement technologies: “Many of the systems on display are more advanced than the equipment we currently use,” he said. “It was valuable to see a wider range of technologies and consider solutions that could improve our testing and development processes.”</p>
<h3>Looking ahead</h3>
<p>Automotive Testing Expo Korea 2026 highlighted the rapid evolution of vehicle testing and validation technologies as the automotive industry continues its transition toward electrification, autonomy and software-defined vehicle architectures.</p>
<p>Across both the exhibition and conference program, the event demonstrated how simulation tools, integrated measurement systems and automated validation environments are becoming essential components of modern vehicle development.</p>
<p><em>Information about the next edition of the event will be announced on the <a href="https://www.testingexpo-korea.com/">Automotive Testing Expo Korea website</a></em></p>
<p><a href="https://www.testingexpo-korea.com/"><img loading="lazy" decoding="async" class="aligncenter wp-image-65341 size-full" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Screenshot-2026-03-12-at-15.22.14-e1774367969534-400x147.png" alt="Automotive Testing Expo Korea." width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></a></p>
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		<title>ADAS, electrification and validation tech drive opening day at Automotive Testing Expo Korea 2026</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/adas-electrification-and-validation-tech-drive-opening-day-at-automotive-testing-expo-korea-2026.html</link>
		
		<dc:creator><![CDATA[Huali Piao]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 03:00:32 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65336</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/adas-electrification-and-validation-tech-drive-opening-day-at-automotive-testing-expo-korea-2026.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Exhibition-floor-buzz-scaled-e1773824757668-400x224.jpg" alt="ADAS, electrification and validation tech drive opening day at Automotive Testing Expo Korea 2026" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Automotive Testing Expo Korea 2026 opened today at the KINTEX exhibition center, bringing together engineers, testing specialists and technology providers from across the automotive development and validation sector and setting the tone for three days of technology showcases, technical discussion and industry networking.</p>
<p>Inside the exhibition hall, visitors are exploring the latest simulation platforms, validation tools and AI-driven development environments for autonomous, electrified and software-defined vehicles. Demonstrations and technical briefings are taking place across the show floor as exhibitors present new approaches to vehicle testing, simulation and system validation.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/adas-electrification-and-validation-tech-drive-opening-day-at-automotive-testing-expo-korea-2026.html" rel="nofollow">Continue reading ADAS, electrification and validation tech drive opening day at Automotive Testing Expo Korea 2026 at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.testingexpo-korea.com/">Automotive Testing Expo Korea 2026</a> opened today at the KINTEX exhibition center, bringing together engineers, testing specialists and technology providers from across the automotive development and validation sector and setting the tone for three days of technology showcases, technical discussion and industry networking.</p>
<p>Inside the exhibition hall, visitors are exploring the latest simulation platforms, validation tools and AI-driven development environments for autonomous, electrified and software-defined vehicles. Demonstrations and technical briefings are taking place across the show floor as exhibitors present new approaches to vehicle testing, simulation and system validation.</p>
<p>For those who have not yet registered, there is still time to join the event and discover the technologies shaping the future of vehicle development and testing. <a href="https://www.testingexpo-korea.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign=&amp;utm_content=&amp;utm_term=&amp;tracesourcecode=google">Click here to register for your free expo pass</a></p>
<h3><strong>Exhibitor highlights from the show floor</strong></h3>
<p><strong><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-65404" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/visitors-exploring-Vector-Korea-booth-300x169.jpg" alt="Vector at Automotive Testing Expo Korea 2026." width="300" align="left" style="margin:0px 10px 10px 0px;max-width:200px;">Vector Korea – Virtualization-based SIL and HIL testing platform<br>
</strong><a href="https://www.vector.com/kr/ko/">Vector Korea</a> is presenting its virtualization-based testing solutions for ECU and vehicle systems, built around tools including CANoe, vVIRTUALtarget, vTESTstudio and the VT System. The platform enables engineers to begin testing earlier in the development process using virtual ECUs and network simulations, while allowing the same workflows to be extended to hardware-based environments.</p>
<p>“Automotive Testing Expo Korea provides a valuable opportunity to meet OEMs, Tier 1s and engineering partners to discuss more efficient validation strategies,” said Shin Ki-wook, head of the Vehicle Network Solutions Business Unit at Vector Korea. “We also look forward to hearing industry feedback on real-world testing challenges in virtualization, automation and collaboration between software and hardware teams.”</p>
<p>Visit Vector Korea at Booth 4000 to find out more.</p>
<p><strong><img loading="lazy" decoding="async" class="alignright size-medium wp-image-65405" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/visitors-exploring-HIOKI-Korea-booth-300x169.jpg" alt="Hioki at Automotive Testing Expo Korea 2026." width="300" align="right" style="margin:0px 0px 10px 10px;max-width:200px;">Hioki Korea – Integrated electrification measurement solutions<br>
</strong><a href="https://www.hiokikorea.com/">Hioki Korea</a> is showcasing its integrated measurement solutions for EV powertrain development, including the PW8001 eight-channel power analyzer and the PW4001 for multichannel power measurement.</p>
<p>The systems allow engineers to analyze energy flow across the entire drivetrain – from inverter and motor through to the battery – with high accuracy and wide bandwidth.</p>
<p>“Hioki’s electrification solutions are not just tools that display numbers,” said GeunSik Eom, Techwing CS engineer at Hioki Korea. “They are a measure of trust that shows how control logic designed by engineers performs on real hardware, helping accelerate development toward a carbon-neutral future.”</p>
<p>Visit Hioki Korea at Booth 4020 to find out more.</p>
<h3><strong>Other exhibitors and highlights</strong></h3>
<p>Across the exhibition hall, companies are showcasing test and development technologies, software and services that support vehicle programs from prototype through to production. The displays highlight advances in smart testing, the expansion of EV and hydrogen technologies, and new approaches to maintaining quality and regulatory compliance.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-65406" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Technology-highlights-and-busy-booths--1024x576.jpg" alt="Automotive Testing Expo Korea 2026." width="722" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></p>
<p>Visitors can explore innovations for ADAS and autonomous vehicle testing, electric and hybrid powertrain development, durability and crash testing, and NVH measurement. Simulation and digital twin platforms, dynamometers and emissions measurement technologies, as well as proving grounds and test facilities, are also featured.</p>
<p>Exhibitors presenting solutions include Innosimulation, Suresoft Technologies, Autocrypt, Tosun, imc Korea, ETAS Korea, GeneSys Elektronik and dSPACE Korea, among many others.</p>
<h3><strong>Conference highlights – Day 1</strong></h3>
<p>The conference program began today with sessions focused on autonomous driving technologies and electric vehicle safety evaluation.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-65407" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Conference-session-with-highlighted-speakers-1024x576.jpg" alt="Conference at Automotive Testing Expo Korea 2026." width="722" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></p>
<p><strong>The evolution of physical AI-based autonomous driving technologies<br>
</strong>Jeong Dan Choi, assistant vice president in the Artificial Intelligence Robot Research Division at the Electronics and Telecommunications Research Institute, explored how autonomous driving AI is evolving from perception-focused architectures toward imitation learning, reinforcement learning and end-to-end decision frameworks.</p>
<p><strong>KNCAP strategy for electric vehicle safety evaluation</strong><br>
Lee Eundok, research fellow at the Korea Automotive Testing and Research Institute, discussed safety evaluation strategies for EVs as adoption continues to grow under Korea’s electric vehicle distribution and promotion policies.</p>
<p>Additional presentations on Day 1 covered topics such as advanced testing solutions for modern mobility, integrated real-virtual validation, explainable AI for autonomous systems, simulation-in-the-loop prototyping for software-defined vehicles, and automated software verification workflows.</p>
<h3><strong>Still to come</strong></h3>
<p>The conference continues over the next two days with sessions covering simulation technologies, automated testing and validation strategies for autonomous and software-defined vehicles.</p>
<p>Visitors still have time to register and join Automotive Testing Expo Korea 2026 at KINTEX to explore the latest testing technologies and connect with engineers and innovators shaping the future of vehicle development.</p>
<p><em><a href="https://www.testingexpo-korea.com/visitor-registration">Click here to register for a free visitor pass</a></em><a href="https://www.testingexpo-korea.com/"><img loading="lazy" decoding="async" class="aligncenter wp-image-65341 size-full" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/Screenshot-2026-03-12-at-15.22.14-e1774367969534-400x147.png" alt="Automotive Testing Expo Korea." width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"></a></p>
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		<title>Vehicle Tech Week Europe announces strategic partnerships with PAVE Europe, ASAM and FISITA</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/vehicle-tech-week-europe-announces-strategic-partnerships-with-pave-europe-asam-and-fisita.html</link>
		
		<dc:creator><![CDATA[Web Team]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 12:55:36 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65343</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/vehicle-tech-week-europe-announces-strategic-partnerships-with-pave-europe-asam-and-fisita.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2026/03/725p-x-406p-400x224.png" alt="Vehicle Tech Week Europe announces strategic partnerships with PAVE Europe, ASAM and FISITA" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>UKi Media &amp; Events, the organizer of Vehicle Tech Week Europe, has announced new strategic partnerships with PAVE Europe (Partners for Automated Vehicle Education), ASAM (Association for Standardization of Automation and Measuring Systems) and FISITA (Fédération Internationale des Sociétés d’Ingénieurs des Techniques de l’Automobile). These alliances reinforce the event’s role as a key global hub for the technologies shaping the next era of vehicle mobility.</p>
<p>Launching in Stuttgart, Germany, June 23-25, 2026, Vehicle Tech Week Europe brings together three of UKi Media &amp; Events’ leading shows – Automotive Testing Expo, Autonomous Vehicle Tech Expo and Automotive Interiors Expo – into one integrated platform designed to meet the needs of an increasingly convergent industry.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/vehicle-tech-week-europe-announces-strategic-partnerships-with-pave-europe-asam-and-fisita.html" rel="nofollow">Continue reading Vehicle Tech Week Europe announces strategic partnerships with PAVE Europe, ASAM and FISITA at Automotive Testing Technology International.</a></p>
]]></description>
										<content:encoded><![CDATA[<p>UKi Media &amp; Events, the organizer of <a href="https://www.vehicletechweek-europe.com/">Vehicle Tech Week Europe</a>, has announced new strategic partnerships with <a href="https://pavecampaign.org/">PAVE Europe</a> (Partners for Automated Vehicle Education), <a href="https://www.asam.net/">ASAM</a> (Association for Standardization of Automation and Measuring Systems) and <a href="https://fisita.com/">FISITA</a> (Fédération Internationale des Sociétés d’Ingénieurs des Techniques de l’Automobile). These alliances reinforce the event’s role as a key global hub for the technologies shaping the next era of vehicle mobility.</p>
<p>Launching in Stuttgart, Germany, June 23-25, 2026, Vehicle Tech Week Europe brings together three of UKi Media &amp; Events’ leading shows – <a href="https://testingexpo-europe.com/">Automotive Testing Expo</a>, <a href="https://autonomousvehicletechnologyexpo.com/">Autonomous Vehicle Tech Expo</a> and <a href="https://automotive-interiors-expo.com/">Automotive Interiors Expo</a> – into one integrated platform designed to meet the needs of an increasingly convergent industry.</p>
<h3>Partnerships that broaden expertise and industry alignment</h3>
<p>PAVE Europe, ASAM and FISITA bring deep experience across engineering, automation, safety, simulation, testing, validation, standardization and user experience. Their involvement supports Vehicle Tech Week Europe’s mission to encourage cross‑disciplinary collaboration, promote global best practices and accelerate progress toward safe, intelligent and sustainable mobility.</p>
<p><a href="https://www.linkedin.com/in/marius-dupuis-0670a91ab/">Marius Dupuis</a>, CEO of ASAM, said, “We are pleased to deepen our collaboration with UKi Media &amp; Events. This partnership allows us to present our standards, initiatives and activities to a broader professional audience and to expand expert dialog and collaboration across disciplines and industries.</p>
<p>“ASAM connects experts who shape the technology of tomorrow through pre-competitive standardization. Our collaboration with UKi Media &amp; Events creates exciting synergies by broadening the scope and impact of expert discussions, delivering value both for ASAM and the mobility industry as a whole. We look forward to building on this partnership.”</p>
<p>Adding to this collaborative sentiment, <a href="https://www.linkedin.com/in/guidodipasquale">Guido Di Pasquale</a>, managing director of PAVE Europe, said, “At PAVE Europe, we believe that open dialog and collaboration across the mobility ecosystem are essential to building public understanding and trust in automated vehicle technology. This partnership with Vehicle Tech Week Europe provides an important opportunity to engage with industry leaders, policymakers and innovators to discuss the opportunities and challenges shaping the future of mobility. We look forward to contributing to the conversation and helping ensure that the development of autonomous and connected vehicles in Europe is informed, inclusive and transparent.”</p>
<p><a href="https://www.linkedin.com/in/chrismason11/">Chris Mason</a>, CEO of FISITA, added, “We are pleased to deepen our collaboration with UKi Media &amp; Events. This partnership allows us to connect with a wider audience of industry leaders, engineers and thought leaders to expand expert dialog and collaboration across the automotive and mobility disciplines.</p>
<p>“FISITA connects an alliance of international industry leaders, engineers and stakeholders to facilitate the advancement of the strategy and technology of mobility, for the benefit of industry, people and the planet. Our collaboration with UKi Media &amp; Events through complementary events and publications supports the advancement of collaborative thought leadership within the industry.”</p>
<h3>A unified environment for the full vehicle technology ecosystem</h3>
<p>Vehicle Tech Week Europe creates one comprehensive meeting point for engineers, designers, validation specialists, manufacturers and suppliers working across interconnected development cycles. Alongside leaders in autonomy, electrification and digital mobility, participants will engage in a seamlessly integrated program of exhibitions, conferences and innovation showcases across three dynamic days.</p>
<p><a href="https://www.linkedin.com/in/darrenwhitehead/">Darren Whitehead</a>, group portfolio director for Vehicle Tech Week, said, “The support of these leading organizations underlines Vehicle Tech Week’s position as the definitive platform for the full vehicle technology ecosystem. By uniting specialists across autonomy, testing, interiors, safety and standardization, Vehicle Tech Week provides the ideal environment for meaningful industry collaboration.”</p>
<p><em>Related, <a href="https://www.autonomousvehicleinternational.com/news/expo/uki-media-events-announces-vehicle-tech-week-europe.html">UKi Media &amp; Events announces Vehicle Tech Week Europe</a></em></p>
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		<title>ATTI Awards: New format announced for Vehicle Tech Week Europe</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-new-format-announced-for-vehicle-tech-week-europe.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Wed, 28 Jan 2026 10:27:02 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=65000</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-new-format-announced-for-vehicle-tech-week-europe.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/05/a4768a61-5307-405f-9e98-562ef26bd8bc-e1768472037230-400x224.jpg" alt="ATTI Awards: New format announced for Vehicle Tech Week Europe" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>In an exciting new format, this year’s Automotive Testing Technology International Awards will take place alongside the ADAS &amp; Autonomous Vehicle International Awards and the Automotive Interiors Awards as part of UKi’s newly launched Vehicle Tech Week Europe (June 23-25, 2026), which brings together three complementary events that celebrate technologies, applications, teams and individuals across the mobility sector.</p>
<p>The ATTI Awards ceremony will take place on June 24 at the Messe Stuttgart, Germany, offering a valuable opportunity to come together and celebrate achievements, recognize excellence and showcase company expertise.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-new-format-announced-for-vehicle-tech-week-europe.html" rel="nofollow">Continue reading ATTI Awards: New format announced for Vehicle Tech Week Europe at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<p>In an exciting new format, this year’s <a href="https://testingexpo-europe.com/automotive-testing-technology-international-awards">Automotive Testing Technology International Awards</a> will take place alongside the <a href="https://autonomousvehicletechnologyexpo.com/adas-autonomous-vehicle-international-awards">ADAS &amp; Autonomous Vehicle International Awards</a> and the Automotive Interiors Awards as part of UKi’s newly launched <a href="https://www.vehicletechweek-europe.com/">Vehicle Tech Week Europe</a> (June 23-25, 2026), which brings together three complementary events that celebrate technologies, applications, teams and individuals across the mobility sector.</p>
<p>The <a href="https://testingexpo-europe.com/automotive-testing-technology-international-awards">ATTI Awards</a> ceremony will take place on June 24 at the <a href="https://www.messe-stuttgart.de/en/">Messe Stuttgart</a>, Germany, offering a valuable opportunity to come together and celebrate achievements, recognize excellence and showcase company expertise. It will also serve as a fantastic platform for networking with peers from across the industry.</p>
<p>The awards are constantly evolving, to ensure there’s a place for every company to enter their best work. As part of the new Vehicle Tech Week format, the categories have been condensed to ensure clearer differentiation and greater focus on innovation and impact. The categories for 2026 are:</p>
<ul>
<li>Testing Hardware Innovation of the Year</li>
<li>Testing Software Innovation of the Year</li>
<li>Facility of the Year</li>
<li>Simulation Innovation of the Year</li>
<li>Supplier of the Year</li>
</ul>
<p>Nominations are open now – nominations for new technologies, developments of existing ones, or innovative applications are welcome. To qualify, the product or service must have been launched after April 2025. <a href="https://www.automotivetestingtechnologyinternational.com/awards-eligibility">To submit a nomination, simply send 300-500 words in a Word document</a> explaining why the product, service or facility deserves recognition (<a href="mailto:rachel.evans@ukimediaevents.com">rachel.evans@ukimediaevents.com</a>).</p>
<p>Be sure to include as much supporting information and evidence as possible, such as key performance data, sales figures, press releases and customer testimonials. If similar products exist on the market, please highlight what sets this product apart and its unique selling points.</p>
<p>The <a href="https://testingexpo-europe.com/automotive-testing-technology-international-awards">Automotive Testing Technology International Awards</a> will once again be accompanied by a day of high-level content in the <a href="https://testingexpo-europe.com/atti-awards-forum">ATTI Awards Forum</a>, including panel discussions, fireside chats and presentations. Anyone interested in participating should contact conference director, Tim Sandford (tim.sandford@ukimediaevents.com).</p>
<p>Keep an eye out for more announcements on Vehicle Tech Week, which takes place June 23-25.</p>
<p><a href="https://automotivetesting.mydigitalpublication.com/november-2025-issue/page-50"><em>In the November 2025 edition of </em>ATTI<em>, awards judge Nils Katzorke, project manager, Mercedes-Benz, provides an insight into the bespoke testing technologies at the OEM’s Immendingen site.</em></a></p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/the-future-of-automotive-testing-conference-interview-prasad-kulkarni-mahindra.html"><em>ATTI Awards panel member Prasad Kulkarni, manager of body structures at Mahindra Automotive North America, speaks to </em>ATTI<em> about the engineering and testing of EV structures.</em></a></p>
<p><a href="https://automotivetesting.mydigitalpublication.com/november-2025-issue/page-22"><em>Read the latest column from Jon M Quigley, founder of Value Transformation and an ATTI Awards judge.</em></a></p>
<p><a href="https://crashtest.mydigitalpublication.com/2025-issue/page-64"><em>In the 2025 issue of </em>Crash Test Technology International<em>, Sunil Waghmare, safety project performance lead at Stellantis and awards judge, discusses digital twin adoption in his sector.</em></a></p>
<p><em>Look out for an opinion piece from awards judge <a href="https://www.linkedin.com/in/aebada/">Dr Ahmed Ebada</a>, senior product manager at <a href="https://www.bmwgroup.com/en.html">BMW Group</a>, in the March 2026 issue of </em>ATTI.</p>
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		<title>ATTI Awards get a refresh for 2026 – nominations now open!</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-to-receive-a-refresh-for-2026-nominations-now-open.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 12:26:18 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=64605</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-to-receive-a-refresh-for-2026-nominations-now-open.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/05/a4768a61-5307-405f-9e98-562ef26bd8bc-e1768472037230-400x224.jpg" alt="ATTI Awards get a refresh for 2026 – nominations now open!" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p data-start="241" data-end="536">Nominations are officially open for the 2026 ATTI Awards, and entrants are encouraged to submit their achievements ahead of the revamped event – now part of the new Automotive Testing Expo Europe-anchored festival, Vehicle Tech Week Europe. For 2026, the categories will be refreshed to align with the new exhibition format. They’ll remain broad, reflecting the wide range of technologies and services shaping modern automotive engineering.</p>
<p data-start="538" data-end="857">The ATTI Awards celebrate excellence across the vehicle testing and development industry.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-to-receive-a-refresh-for-2026-nominations-now-open.html" rel="nofollow">Continue reading ATTI Awards get a refresh for 2026 – nominations now open! at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<p data-start="241" data-end="536">Nominations are officially open for the 2026 <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/automotive-testing-technology-international-awards-2025">ATTI Awards</a></span>, and entrants are encouraged to submit their achievements ahead of the revamped event – now part of the new <a href="https://testingexpo-europe.com/">Automotive Testing Expo Europe</a>-anchored festival, <a href="https://www.vehicletechweek-europe.com/">Vehicle Tech Week Europe</a>. For 2026, the categories will be refreshed to align with the new exhibition format. They’ll remain broad, reflecting the wide range of technologies and services shaping modern automotive engineering.</p>
<p data-start="538" data-end="857">The ATTI Awards celebrate excellence across the vehicle testing and development industry. They recognize suppliers, test labs, OEMs and specialists whose work is pushing the boundaries of testing, validation and verification. In such an uncertain time, occasions like these become all the more important.</p>
<p data-start="538" data-end="857">An expert panel of engineers and technical writers judges the awards, and this year new members have joined, further strengthening the panel’s credentials.</p>
<p data-start="1834" data-end="1856"><strong data-start="1834" data-end="1854">Important dates:</strong></p>
<ul data-start="1857" data-end="2127">
<li data-start="1857" data-end="1920">
<p data-start="1859" data-end="1920">Nominations: Open now!</p>
</li>
<li data-start="1857" data-end="1920">
<p data-start="1859" data-end="1920">Voting closes: April 21, 2026.</p>
</li>
<li data-start="1992" data-end="2127">
<p data-start="1994" data-end="2127">Awards ceremony and presentation: June 23, 2026, during Vehicle Tech Week Europe in Stuttgart, Germany.</p>
</li>
</ul>
<p data-start="2129" data-end="2463">Companies and organizations interested in entering are encouraged to submit a brief proposal outlining their innovation or achievement <a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/atti-awards-new-format-announced-for-vehicle-tech-week-europe.html">(see the awards categories here)</a>. It can be a brand-new product, development of an existing one or a new application. For submission guidelines and eligibility details, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/awards-eligibility">visit the official ATTI Awards page</a></span>.</p>
<p>By aligning the awards with <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/uki-media-events-announces-vehicle-tech-week-europe.html">Vehicle Tech Week Europe</a></span> – which brings together flagship expos <a href="https://automotive-interiors-expo.com/">Automotive Interiors Expo Europe</a>, <a href="https://autonomousvehicletechnologyexpo.com/">Autonomous Vehicle Tech Expo</a> and <a href="https://testingexpo-europe.com/">Automotive Testing Expo Europe</a> under one roof – a richer, more integrated industry experience is expected. The unified format promises broader visibility and fresh networking opportunities for nominees and attendees alike.</p>
<p data-start="2129" data-end="2463">Alongside the awards, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/atti-awards-forum">ATTI Awards Forum</a></span> will deliver a day of high-level content on various topics, and will feature on-stage interviews, panel discussions and presentations. If you are interested in speaking, please contact <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:apoorv.kumar@ukimediaevents.com">apoorv.kumar@ukimediaevents.com</a></span>.</p>
<p data-start="2129" data-end="2463">For general information on the awards:</p>
<p>Rachel Evans, awards chair and editor of <i>ATTI</i>:<br>
+44 1306 743744<br>
<span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:rachel.evans@ukimediaevents.com">rachel.evans@ukimediaevents.com</a></span></p>
<p>Charlotte Iggulden, brand manager, UKi Media &amp; Events:<br>
+44 1306 743744 / 2123<br>
<span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:charlotte.iggulden@ukimediaevents.com">charlotte.iggulden@ukimediaevents.com</a></span></p>
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		<title>UKi Media &#038; Events announces Vehicle Tech Week North America – a landmark automotive technology event in Novi, Michigan</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/uki-media-events-announces-vehicle-tech-week-north-america-a-landmark-automotive-technology-event-in-novi-michigan.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 11:28:46 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=64289</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/uki-media-events-announces-vehicle-tech-week-north-america-a-landmark-automotive-technology-event-in-novi-michigan.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/11/VTW_hero_NA-1536x860.jpg-400x224.png" alt="UKi Media &#038; Events announces Vehicle Tech Week North America – a landmark automotive technology event in Novi, Michigan" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Following the announcement last month of Vehicle Tech Week Europe, UKi Media &amp; Events, part of CloserStill Media, has now unveiled a North American edition of this major new initiative to serve the global vehicle industry. Vehicle Tech Week North America will take place October 27-29, 2026, in Novi, Michigan, marking a significant evolution in how the company connects innovators, suppliers and OEMs across continents.</p>
<p>The initiative has been received with widespread enthusiasm across the automotive sector, with leading OEMs, Tier 1 suppliers and technology innovators citing a clear need for a focused platform that showcases emerging technologies and addresses the evolving challenges facing the industry.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/uki-media-events-announces-vehicle-tech-week-north-america-a-landmark-automotive-technology-event-in-novi-michigan.html" rel="nofollow">Continue reading UKi Media &#038; Events announces Vehicle Tech Week North America – a landmark automotive technology event in Novi, Michigan at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<p>Following the announcement last month of <a href="https://www.vehicletechweek-europe.com/">Vehicle Tech Week Europe</a>, UKi Media &amp; Events, part of CloserStill Media, has now unveiled a North American edition of this major new initiative to serve the global vehicle industry. <a href="https://www.vehicletechweek-northamerica.com/">Vehicle Tech Week North America</a> will take place October 27-29, 2026, in Novi, Michigan, marking a significant evolution in how the company connects innovators, suppliers and OEMs across continents.</p>
<p>The initiative has been received with widespread enthusiasm across the automotive sector, with leading OEMs, Tier 1 suppliers and technology innovators citing a clear need for a focused platform that showcases emerging technologies and addresses the evolving challenges facing the industry.</p>
<p>Vehicle Tech Week North America will unite three of UKi Media &amp; Events’ leading automotive technology exhibitions – <a href="https://testingexpo-usa.com/">Automotive Testing Expo</a>, <a href="https://autonomousvehicletechnologyexpo-usa.com/">Autonomous Vehicle Tech Expo</a> and <a href="https://automotiveinteriors-expo-usa.com/">Automotive Interiors Expo</a> – under one roof at the <a href="https://www.suburbancollectionshowplace.com/">Suburban Collection Showplace</a> in Novi.</p>
<p>While each show will maintain its unique identity, their co-location within Vehicle Tech Week North America will create a positive, collaborative environment that maximizes synergies and delivers greater value for exhibitors and attendees alike. This integrated format will facilitate stronger connections between world-class brands, OEMs, Tier 1 and Tier 2 suppliers, engineers, designers, investors and R&amp;D teams.</p>
<p>“The automotive industry is undergoing unprecedented transformation, with technologies and disciplines converging at an accelerating pace,” said <a href="https://www.linkedin.com/in/masseypeter/?originalSubdomain=uk">Peter Massey,</a> commercial director at <a href="https://www.ukimediaevents.com/">UKi Media &amp; Events.</a></p>
<p>“Vehicle Tech Week North America reflects this reality, offering a unified platform where innovation thrives and partnerships flourish.”</p>
<p>The decision to bring these events together stems from the growing interdependence of testing, autonomy and interior design in modern vehicle development. By aligning these sectors, Vehicle Tech Week North America will provide a richer experience for participants and a more efficient return on investment for exhibitors.</p>
<p>Strategically located in Novi – just minutes from Detroit, the heart of North America’s automotive industry – Vehicle Tech Week North America offers unparalleled access to the region’s OEM headquarters, R&amp;D centers and supplier networks.</p>
<p>Exhibitors and visitors will benefit from proximity to key decision-makers and technical teams, making it easier to forge partnerships, accelerate business opportunities and drive progress in a rapidly evolving market.</p>
<p>As well as serving the core automotive community, the event will actively engage adjacent markets such as off-highway, commercial transportation and defense, all of which are increasingly adopting advanced vehicle technologies. A targeted outreach campaign and new content streams will ensure these sectors are seamlessly integrated, creating fresh growth opportunities for exhibitors.</p>
<p>With 400+ exhibitors expected, Vehicle Tech Week North America will be the key destination for professionals seeking to explore innovative solutions, network with industry leaders and gain insights into the future of automotive technologies.</p>
<p>Industry leaders have commended the strategic vision behind the event, noting its potential to drive meaningful dialog and accelerate innovation across the automotive landscape.</p>
<p><a href="https://www.linkedin.com/in/thorstenoppermann">Thorsten Oppermann,</a> director of sales and marketing at <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwj05O2B_NiQAxWfXEEAHY2pIGoQFnoECA4QAQ&amp;url=https%3A%2F%2Fwww.dspace.com%2Fen%2Fltd%2Fhome.cfm&amp;usg=AOvVaw2717JazHkFZudcp-0EoC9K&amp;opi=89978449">dSPACE</a><strong>, </strong>commented, “dSPACE is excited to support the launch of Vehicle Tech Week in North America. Uniting Automotive Testing Expo, Autonomous Vehicle Tech Expo and Automotive Interiors Expo under one dynamic umbrella creates a powerful platform for innovation, collaboration and progress across the mobility sector. We look forward to engaging with industry leaders and showcasing how dSPACE continues to drive development in simulation and validation technologies for the vehicles of tomorrow.</p>
<p>“Detroit has always been a cornerstone of automotive innovation, and Vehicle Tech Week brings fresh energy to this legacy,” continued Oppermann. “The integrated format will foster deeper conversations and accelerate the pace of development across the industry. We’re proud to support this initiative and look forward to contributing to its success in North America.”</p>
<p><a href="https://www.linkedin.com/in/ffavaro3/?locale=en_US">Francesca Favarò,</a> head of safety best practices at <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjQpeub_NiQAxXCQ0EAHVopI28QFnoECCcQAQ&amp;url=https%3A%2F%2Fwaymo.com%2F&amp;usg=AOvVaw0JOut92_774RXRlB10eL6H&amp;opi=89978449">Waymo</a>, added, “Waymo is excited to see UKi Media &amp; Events launch Vehicle Tech Week, bringing together the essential topics of autonomous technology, testing and interiors under one roof. The move recognizes the integrated nature of modern automotive development, and we believe will create powerful new synergies and strengthen the pace and value of innovation across the entire automotive sector.”</p>
<p>“We are delighted to see UKi Media &amp; Events bringing together multiple automotive shows in North America under the umbrella of Vehicle Tech Week North America,” said <a href="https://www.linkedin.com/in/marius-dupuis-0670a91ab/?originalSubdomain=de">Marius Dupuis,</a> CEO at <a href="https://www.asam.net/">ASAM eV</a>. “Combining Automotive Testing Expo, Autonomous Vehicle Tech Expo and Automotive Interiors Expo reflects the industry’s holistic approach to various aspects of vehicle development. We expect Vehicle Tech Week North America to create a comprehensive platform, reflecting the full spectrum of innovation across the broader mobility landscape and enabling industry professionals to engage across disciplines.”</p>
<p>“Collaboration is key to developing next-gen mobility – a philosophy the Autotech Council lives by as we connect automotive leaders with startups,” commented<a href="https://www.linkedin.com/in/lizkerton/"> Liz Kerton</a>, <a href="https://www.autotechcouncil.com/">Autotech Council’s</a> executive director. “We’re delighted to collaborate with Vehicle Tech Week, because together we can build a stronger ecosystem for the automotive industry.”</p>
<p>For Automotive Testing Expo e<span style="font-size: 14px;">xhibitor inquiries:<br>
</span><span style="font-size: 14px;">David Hunt / </span><a style="font-size: 14px;" title="mailto:David.hunt@ukimediaevents.com" href="mailto:David.hunt@ukimediaevents.com" data-linkindex="1">david.hunt@ukimediaevents.com</a></p>
<p>For Vehicle Tech Week marketing inquiries:<br>
Paul Connelly, marketing director, UKi Media &amp; Events<br>
<a title="paul.connelly@ukimediaevents.com" href="mailto:paul.connelly@ukimediaevents.com?Subject=Vehicle%20Tech%20Week%20marketing%20enquiry" target="_top" rel="noopener">paul.connelly@ukimediaevents.com</a></p>
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		<title>EXPO REVIEW: Automotive Testing Expo North America 2025</title>
		<link>https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/show-review-automotive-testing-expo-north-america-2025.html</link>
		
		<dc:creator><![CDATA[Rachel Evans]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 09:14:13 +0000</pubDate>
				<category><![CDATA[Automotive Testing Expo]]></category>
		<guid isPermaLink="false">https://www.automotivetestingtechnologyinternational.com/?p=64208</guid>

					<description><![CDATA[<a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/show-review-automotive-testing-expo-north-america-2025.html"><img width="400" height="224" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A1638-e1761652074638-400x224.jpg" alt="EXPO REVIEW: Automotive Testing Expo North America 2025" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Visitors, exhibitors and speakers at this year’s Automotive Testing Expo North America agreed that the event was an unmissable opportunity to discover the latest and most advanced testing solutions during a time of rapid change in the industry. Although the sector has experienced uncertainty for various reasons since Covid, there’s now a growing sense of stability and renewed momentum. Held in October at the Suburban Collection Showplace in Novi, Michigan, the expo featured more than 200 international exhibitors and over 30 speakers.</p>
<p><a href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/show-review-automotive-testing-expo-north-america-2025.html" rel="nofollow">Continue reading EXPO REVIEW: Automotive Testing Expo North America 2025 at Automotive Testing Technology International.</a></p>
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										<content:encoded><![CDATA[<p>Visitors, exhibitors and speakers at this year’s <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/">Automotive Testing Expo North America</a></span> agreed that the event was an unmissable opportunity to discover the latest and most advanced testing solutions during a time of rapid change in the industry. Although the sector has experienced uncertainty for various reasons since Covid, there’s now a growing sense of stability and renewed momentum. Held in October at the Suburban Collection Showplace in Novi, Michigan, the expo featured more than 200 international exhibitors and over 30 speakers.</p>
<h3><strong>Content proves big hit with visitors</strong></h3>
<p><em><strong>The Future of Automotive Testing Conference<br>
</strong></em>A key element of the event was the one-day <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/the-future-of-automotive-testing-conference-opens-at-automotive-testing-expo-north-america.html">Future of Automotive Testing Conference</a></span>, held for the second time at the North American show. It was extremely well received, with speakers and attendees reporting that the variety of speakers was very helpful for intelligence gathering.</p>
<figure id="attachment_64219" aria-describedby="caption-attachment-64219" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="size-full wp-image-64219" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A2122-400x267.jpg" alt="ATTI editor Rachel Evans does an onstage interview with Partha Goswami, principal of PG Mobility in the Future of Automotive Testing Conference." width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><figcaption id="caption-attachment-64219" class="wp-caption-text">ATTI opened The Future of Automotive Testing Conference and interviewed Partha Goswami, the principal of PG Mobility, on stage</figcaption></figure>
<p>First-time visitor and conference attendee <span data-olk-copy-source="MessageBody">Krishna Battu, software technical specialist at General Motors</span>, observed innovative rain simulation technologies and AI tools that automate test requirements and script generation at the exhibition. Commenting on his visit, he said, “It’s been a fascinating experience for me. A decade ago, evolution was very slow whereas now it’s fast paced. Next quarter, what is going to change? Who is going to come up with something new? It’s been motivating to see the exhibitors, panel discussions and presentations. It’s the one place to see a lot of technologies, some I may even implement in my day-to-day work.”</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/venkat-adusumalli?&amp;sortby=customfield_173229%20asc&amp;searchgroup=libraryentry-fatc-25-the-future-of-automotive-testing-2025">Venkat Adusumalli</a></span>, software engineering manager at <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.stellantis.com/en">Stellantis</a></span>, presented in the Future of Automotive Testing Conference on the OEM’s use of AI to accelerate E/E testing. After his session, he summed up the value of bringing stakeholders together in one place: “There were some key takeaways from my panel, which was very diverse, with technology companies and business consultancies. I was able to learn from the consulting companies how they are building things for the OEMs and suppliers, how they are leveraging AI to fast-track testing and other areas of software development.”</p>
<p>Adusumalli emphasized the importance of learning from others and leveraging partnerships, adding that the show was “very eye opening. I’ve been able to gather knowledge on how we can improve on the efficiency side of things and innovate in testing.”</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/conference-interview-how-stellantis-is-accelerating-automotive-e-e-testing-with-ai-driven-workflows.html">More on Stellantis’s adoption of AI in E/E testing here</a></span></p>
<p>As part of its goal to unite industry players, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.testing-expo.com/">Automotive Testing Expo</a></span> has formed a collaboration with <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://fisita.com/">FISITA</a>,</span> and the organization’s North American ambassador, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/scott-craig">Scott Craig</a>,</span> moderated a panel discussion during the Future of Automotive Testing Conference. ‘Driving validation: The nexus of physical testing, digital twins and global data in the age of SDVs and electrification’ explored how physical testing and simulation can complement each other to solve real-world industry challenges. FISITA’s role, he explained, is to act as an enabler – bringing industry players together to discuss these issues in a collaborative, pre-competitive environment that can lead to standardization or regulatory progress.</p>
<p>Echoing the sentiments of the other speakers and visitors, Craig said, “The show and FISITA are bringing industry leaders together in a critical space. With the new paradigm of software-defined vehicles, alongside electrification and autonomy, all of these elements are converging – and testing, validation and safety are key to making them happen.”</p>
<figure id="attachment_64214" aria-describedby="caption-attachment-64214" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="wp-image-64214 size-full" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A3772-400x267.jpg" alt="Panel discussion titled, ASAM’s view on future testing requirements – from specification to execution, from virtual to real. The session explored how emerging technologies such as software-defined vehicles, autonomous vehicles, and artificial intelligence are changing vehicle testing requirements. The panelists from left to right: Mohammad Musa, founder and CEO of Deepen AI; Yao Zhai, co-founder of U PowerTech; Josko Balic, program manager at AVL; and Marius Dupuis, CEO of ASAM. " width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><figcaption id="caption-attachment-64214" class="wp-caption-text">A panel discussion titled ‘ASAM’s view on future testing requirements – from specification to execution, from virtual to real’, explored how emerging technologies such as SDVs, AVs and AI are changing test requirements. The panelists, from left to right: Mohammad Musa, founder and CEO of Deepen AI; Yao Zhai, co-founder of U PowerTech; Josko Balic, program manager at AVL; and Marius Dupuis, CEO of ASAM</figcaption></figure>
<p>Craig continued, “The show’s content, together with FISITA’s collaboration and the thought leadership of our members, creates a platform for meaningful engagement. It allows our members to connect with <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/">Automotive Testing Expo</a></span>, to be heard and to showcase their technologies. I see it as a collaborative effort in helping the industry to move the needle forward.”</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/priya-boopalan">Priya Boopalan</a></span>, electronics lifecycle manager for ADAS and electronics operations (UEL) at ZF Active Safety and Electronics US, moderated the afternoon conference session and summarized her participation: “This conference is a convergence of technology developers, testing companies and proving grounds. In the session I moderated, most of the speakers talked about how to utilize the digital twin in automotive testing, and that is a really interesting topic – that is the future for automotive testing.”</p>
<p>More on digital twins in the November edition of <em>ATTI</em>. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://automotivetesting.mydigitalpublication.com/september-2025/">To read the latest issue, click here</a></span></p>
<p><em><strong>Innovation Showcase<br>
</strong></em>The Innovation Showcase also served as a welcome platform for the community to engage with companies presenting new solutions and, crucially, addressing common pain points.</p>
<p>For example, Michigan Scientific Corporation’s senior engineer, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/lance-hadfield">Lance Hadfield</a></span>, highlighted EV powertrain instrumentation for force, torque and temperature measurement equipment. “It’s generally a pain point for people with any sort of instrumentation project, especially on-vehicle – getting all that data off, understanding how to instrument the vehicle correctly and understanding what data transmission options are available. We wanted to highlight the various ways that Michigan Scientific could help with these instrumentation challenges.”</p>
<figure id="attachment_64217" aria-describedby="caption-attachment-64217" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="size-full wp-image-64217" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A1239-400x267.jpg" alt="Attendees listen to content in the Innovation Showcase" width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><figcaption id="caption-attachment-64217" class="wp-caption-text">The Innovation Showcase and the Future of Automotive Testing Conference were well received by visitors and speakers, who felt it was an invaluable way to gather insight into other business and technology areas</figcaption></figure>
<p>Hadfield noted the need for expertise in digital, which may be lacking in some companies due to various factors, including people moving between departments and then moving back into instrumentation. “What’s tangentially interesting is that people seem to be moving more toward proceeding with work; sales are starting to happen again. For a long time it’s been let’s wait and see, but it seems that a lot of that is starting to stabilize, and people are feeling better about spending money on development work again.”</p>
<p data-start="93" data-end="205">Read more on sensor development, including insights from Michigan Scientific, in the November edition of <em>ATTI</em>. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://automotivetesting.mydigitalpublication.com/september-2025/">To read the latest issue, click here </a></span></p>
<p data-start="207" data-end="425"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/speakers/neerav-singh">Neerav Singh</a></span>, director of sales and marketing at 12th Wonder, spoke on digitally traceable, ISO 17025-ready test labs through a unified lifecycle approach. He emphasized that his talk was a chance to highlight that ISO/IEC 17025 compliance is not just a regulatory requirement – it also enables higher operational excellence.</p>
<p><span style="font-size: 14px;"> He commented, “By unifying the test lifecycle digitally, labs can ensure traceability across every tool, parameter and activity while improving speed, visibility and collaboration. The goal is to make quality and accountability inherent in how the lab operates every day.”</span></p>
<p>Singh also pointed to the rapid pace of innovation in today’s landscape: “Automotive testing is evolving fast – with EVs, ADAS and connected vehicle systems introducing new parameters, sensors and test scenarios. Labs face the dual challenge of managing this complexity while maintaining ISO 17025 discipline. My session highlighted how a unified, digital approach helps labs handle more data, more tools and more complexity while staying efficient, traceable and audit ready.”</p>
<h3><strong>Exhibition hailed a huge success</strong></h3>
<p>For first-time exhibitor Catagen Green Emissions Testing, the show was the ideal place to highlight its expansion into North America. The company operates 14 of its Omega electric reactors at its home in Belfast, Northern Ireland, which provide engine-free catalyst aging and aftertreatment testing for certification and homologation of emissions. This type of analysis is typically undertaken by other companies based on engine- or burner-based aging.</p>
<p>The company already has a strong foothold in the UK and European markets with more than 40 OEMs, and sees significant growth potential in North America. However, to properly serve that market, it recognizes the need for a local presence.</p>
<figure id="attachment_64215" aria-describedby="caption-attachment-64215" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="size-full wp-image-64215" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A0430-400x267.jpg" alt="Data acquisition equipment on display at the show" width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><figcaption id="caption-attachment-64215" class="wp-caption-text">Visitors were able to get up close and personal with the latest test equipment</figcaption></figure>
<p>“We’re already working with a number of customers in North America – they’re shipping their catalysts to us, to our facility in the UK,” explained Dr Kurtis Irwin, Catagen’s VP of global catalysis. “We recognize that to expand and grow and service the market here, we need to get in the playground. We need to have a physical facility here in North America, and we’ve been having lots of conversations with the leading OEMs. We know they want to work with us, we just need to have that here. Those conversations are pretty advanced at this point.”</p>
<p>Dr Irwin added that Catagen Green Emissions Testing aims to establish a small number of strategic partnerships in North America. Its plan is to work with companies that already have existing facilities, the right experience and engineering expertise, and are trusted, respected advisors in the market, while Catagen provides the technology.</p>
<p>According to Dr Irwin, the company had multiple unexpected discussions with OEMs, potential partners and existing customers at the expo, as well as pre-arranged meetings.</p>
<p>In terms of Catagen’s current technology development, Dr Irwin noted that much of the company’s recent focus has been on commercially testing its new <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/exhibitor-news/catagen-expands-capabilities-with-world-s-first-daaac-diesel-aftertreatment-accelerated-ageing-cycle-electric-reactor-using-omega-technology">Diesel Aftertreatment Accelerated Ageing Cycle (DAAAC) electric reactor</a></span>, which uses its Omega technology.</p>
<p>“There’s new legislation coming out for heavy-duty diesel OEMs, and that aging protocol will assist them for durability of those parts. Catagen Green Emissions Testing has been developing it to be part of the Omega reactor as the next test offering.”</p>
<p>Crucially, DAAAC supports compliance with US emissions regulations, including the EPA and CARB’s increased durability requirements. The system is designed to reduce aging time by around tenfold compared with traditional dynamometer or field evaluation.</p>
<p>“We’ve got the first commercial customer through for that, and we’re continuing to innovate the technology; OEMs might have specific cycles that we need to be ready to adapt to. The technology already has that flexibility and capability,” said Dr Irwin.</p>
<p>Meanwhile, over on Redex’s booth, a new closed-loop digital controller – the <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/exhibitors-products/dg-block">DG-Block</a></span> – was on display. It is designed to be intuitive and provides a compact, smooth, easily controllable package for load simulation.</p>
<p>“With these advanced capabilities enhancing testing efficiency, Redex is seeking insights on testing challenges across vehicle types, system integration on existing production lines, and applications in research and development,” said Jean Baptiste Barruel, Merobel senior product manager at Redex USA.</p>
<p>Barruel noted that the sector is shifting toward electrification, autonomous systems and hybrid powertrains, along with an increasing number of e-motors in vehicles – from wipers and windows to seats and open roofs, to name just a few. “All of these components must be tested during development and validated to ensure proper functionality before installation in the vehicle,” he said.</p>
<p>He added that current trends include simulation-driven validation, advanced data analytics and sustainable testing practices to meet evolving regulations.</p>
<p>Michael Schmidt, team manager for <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://testingexpo-usa.com/show-news-1/powerful-test-solutions-high-voltage-batteries-infotainment-acoustics">Göpel Electronic</a></span>, emphasized how positive the expo experience had been for the company. Although the supplier has exhibited numerous times in Europe, this was its first appearance at the North America show, and it proved invaluable: “Many customers have visited us and new integrators have looked for us, so we are looking forward to potential projects in the future here.”</p>
<p>Bryce Short, business development manager at <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://trplabs.com/">TRP Laboratories</a></span>, was pleased that the company had attended the expo: “Coming to this show has provided another avenue for us to touch base with new clients but also with customers we’ve been working with – and find new ways to support projects they’ve been working on.”</p>
<p><span data-olk-copy-source="MessageBody">Meanwhile, Jeffrey Stukenborg, head of North America portfolio management aftermarket at <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.zf.com/mobile/en/homepage/homepage.html">ZF Group</a></span>, said, “As part of our efforts to enhance our remanufacturing operations, I was searching for suppliers of in-component and end-of-line testers. I had the opportunity to engage with several companies, and I was genuinely impressed by the quality of the conversations and the solutions they offered. A pleasant surprise was discovering that some of these suppliers are already working with our company in other regions, which adds an extra layer of confidence and convenience. Overall, it was a very positive experience.”</span></p>
<figure id="attachment_64216" aria-describedby="caption-attachment-64216" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="size-full wp-image-64216" src="https://www.automotivetestingtechnologyinternational.com/wp-content/uploads/2025/10/011A1267-400x267.jpg" alt="An advanced NVH measurement setup is showcased" width="400" style="display:block;margin:10px auto;max-width:400px;max-width:100%;"><figcaption id="caption-attachment-64216" class="wp-caption-text">Exhibitors, visitors and speakers took the opportunity to get ahead of the game in today’s fast-changing landscape</figcaption></figure>
<h3>Future dates for your diary</h3>
<p><em>Next year the show returns in a new format as part of <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.automotivetestingtechnologyinternational.com/news/automotive-testing-expo/uki-media-events-announces-vehicle-tech-week-europe.html">Vehicle Tech Week North America</a></span>. We look forward to welcoming our exhibitors and visitors to this new festival on October 27-29, which will encompass Automotive Testing Expo, ADAS &amp; Autonomous Vehicle Expo and Automotive Interiors Expo. Save the dates on your calendar and <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.vehicletechweek-northamerica.com/">click here to find out more</a></span></em></p>
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