EXPO TECH STAGE | ETAS to address the challenges associated with cloud-based vehicle development

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In a presentation on the morning of Day 2 of Automotive Testing Expo, Onur Armac, cross functional regional solution field management – senior field application engineer at ETAS, and Laura Kürzel, vehicle cloud services – sales engineer at ETAS, will discuss how the company’s cloud-based computing is revolutionizing automotive development.

Several trends have led to an increased uptake of cloud computing and digitalization in general over the past couple of years. One field in which cloud computing is greatly impacting vehicle engineering is calibration and measurement. It enables experts to remotely access the vehicle PC and perform tasks such as measurement and flashing from the office.

Additionally, several changes to hardware and software components can be conducted remotely for an entire vehicle fleet. This means drivers do not need special know-how.

Armac said ahead of the presentation, “There are still many question marks and bottlenecks hindering the entire cloudification of vehicle development. Nevertheless, in terms of application fields, the sky is the limit. From the automized management of test benches over the remote calibration to testing functions in a ‘hidden’ mode (also known as shadow mode) with vehicles in the field, nothing is impossible.”

He went on to say that a change in mindset is imperative, and to help the industry tackle current concerns and challenges ETAS consults with its customers intensively. Spreading information and collaborating with customers as well as partners is key to the transformation, the company believes.

“Additionally, with our products we are lowering the entry barrier into the cloud-based vehicle development business. We offer business models focusing on responsibility, risk and cost sharing. ETAS is also actively collaborating with other industry players to determine standards and make the hardware ready for the cloud,” added Kürzel.

“On top of that, cybersecurity in the vehicle is a very important topic for ETAS. We offer comprehensive cybersecurity solutions and consulting to reduce the threat of cybercriminals and data misuse.”

Armac and Kürzel will be on the Technology Presentation Stage at 11:30 in Hall 10 on Wednesday, June 14.

Visit ETAS in the ADAS & Autonomous Vehicle Technology Expo hall at Booth 6720

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Rachel's career in journalism has seen her write for various titles at UKi Media & Events within automotive, tire and marine. Currently editor of ATTI, her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of transportation.

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