Close Menu
Automotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • November 2025
    • Crash Test Technology – 2025
    • September 2025
    • June 2025
    • March 2025
    • Crash Test Technology – 2024
    • November 2024
    • September 2024
    • June 2024
    • Crash Test Technology – 2023
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. November 2025
    2. Crash Test Technology – 2025
    3. September 2025
    4. June 2025
    5. March 2025
    6. November 2024
    7. Crash Test Technology – 2024
    8. September 2024
    9. June 2024
    10. Automotive Testing Technology
    11. Subscribe to Automotive Testing
    12. Crash Test Technology
    13. Subscribe to Crash Test Technology
    Featured
    November 27, 2025

    In this Issue – November 2025

    Automotive Testing Technology By Web Team
    Recent

    In this Issue – November 2025

    November 27, 2025

    In this Issue – 2025

    October 7, 2025

    In this Issue – September 2025

    September 5, 2025
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology International
Automotive Testing Expo

Automotive Testing Expo India Day 2: Sushma discusses ambitious growth plans

Charlotte IgguldenBy Charlotte IgguldenApril 19, 20232 Mins Read
Share LinkedIn Twitter Facebook Email

Sushma is developing wheel force transducers (WFT) in cooperation with the International Centre for Automotive Technology (ICAT) in Manesar under the Make in India initiative (Atmanirbhar Bharat) funded by the government of India’s Ministry of Heavy Industries. The project is due to be completed by the end of 2024. 

At Automotive Testing Expo India, Sushma’s CEO, Suveer Sadanand, said, “We are showcasing a few products among our many launches, starting with the third-generation steering effort measuring system, where we have reduced the size by half and increased its angle resolution of 0.01. It is completely wireless as standard between display and sensor, with simplified fixtures to easily mount on the steering wheel. Sushma is also developing a steering effort system for two-wheelers, due to launch in the current financial year.

“We are also launching our second-generation IoT-based signal conditioners, which are now miniaturized and can be used with any brand of strain-based torque, force or pressure sensor.”

Sushma is also showcasing its rotary torque tool testing system designed for calibrating high-speed torque tools, with the advantage of testing multiple torque tool brands on one machine. According to Sadanand, this is going to be a major game-changer in the industry because currently every torque tool brand sells its own testers.

The company is also sharing with visitors its recent strategic agreement to represent S. Himmelstein & Co USA products in India, especially focused on EV motor testing among many other applications. Look out for many cross-collaborative announcements from both companies.

“Sushma has been very ambitious, growing at 45% YoY and looking to expand worldwide,” said Sadanand. “We already have a presence in 25 countries with partners in four countries.”

Sushma group’s company, Sushma Calibration and Test Lab Pvt Ltd, has a torque calibration facility for torque sensors from 0.001Nm to 100kNm with the highest uncertainty of 0.01% – one of just four such facilities in the world. It has also just added India’s largest force calibration facility of 3,000kN for loadcell calibration.

Sadanand enthused, “This is the only expo we have consistently participated in every time since 2011. We love this show since the focus is on the test, measurement and calibration community. It’s always great to meet and learn from our customers and connect with new ones.”

Meet Sushma at Booth 1051.

Share. Twitter LinkedIn Facebook Email
Previous ArticleAutomotive Testing Expo India Day 2: Integrated and comprehensive physical test solutions from HBK
Next Article Korea Transportation Safety Authority, Dürr and dSpace develop new method for testing advanced driver assistance systems
Charlotte Iggulden

Charlotte has been writing on automotive engineering and design since 2020. She joined UKi Media & Events in 2022 and now works as brand manager for the company's automotive events, as well as writing news and interviews for Automotive Testing Expo and Autonomous Vehicle Tech Expo, now part of Vehicle Tech Week.

Related Posts

Measurement Tools, Test Systems & Equipment

ByteSnap Design shares practical guide to MISRA C compliance

December 15, 20252 Mins Read
ADAS & CAVs

R&S debuts 150GHz RF power sensor targeting next-gen automotive radar

December 12, 20252 Mins Read
Test equipment

Kistler adds real-time electric and hybrid drivetrain analysis to KiBox2

December 12, 20254 Mins Read
Latest News

Real-world testing of Smart’s all-new electric city car advances

December 16, 2025

Johnson Matthey opens cutting-edge hydrogen ICE test facility in Sweden

December 16, 2025

New testing infrastructure opens at Toyota Arizona Proving Ground

December 15, 2025
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT