Close Menu
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • November 2025
    • Crash Test Technology – 2025
    • September 2025
    • June 2025
    • March 2025
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. November 2025
    2. Crash Test Technology – 2025
    3. September 2025
    4. June 2025
    5. March 2025
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    November 27, 2025

    In this Issue – November 2025

    Automotive Testing Technology By Web Team
    Recent

    In this Issue – November 2025

    November 27, 2025

    In this Issue – 2025

    October 7, 2025

    In this Issue – September 2025

    September 5, 2025
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
Automotive Testing Expo

ADAS, electrification and validation tech drive opening day at Automotive Testing Expo Korea 2026

Huali PiaoBy Huali PiaoMarch 18, 20264 Mins Read
Share LinkedIn Twitter Facebook Email
Automotive Testing Expo Korea.

Automotive Testing Expo Korea 2026 opened today at the KINTEX exhibition center, bringing together engineers, testing specialists and technology providers from across the automotive development and validation sector and setting the tone for three days of technology showcases, technical discussion and industry networking.

Inside the exhibition hall, visitors are exploring the latest simulation platforms, validation tools and AI-driven development environments for autonomous, electrified and software-defined vehicles. Demonstrations and technical briefings are taking place across the show floor as exhibitors present new approaches to vehicle testing, simulation and system validation.

For those who have not yet registered, there is still time to join the event and discover the technologies shaping the future of vehicle development and testing. Click here to register for your free expo pass

Exhibitor highlights from the show floor

Vector Korea – Virtualization-based SIL and HIL testing platform

Vector Korea.Vector Korea is presenting its virtualization-based testing solutions for ECU and vehicle systems, built around tools including CANoe, vVIRTUALtarget, vTESTstudio and the VT System. The platform enables engineers to begin testing earlier in the development process using virtual ECUs and network simulations, while allowing the same workflows to be extended to hardware-based environments.

“Automotive Testing Expo Korea provides a valuable opportunity to meet OEMs, Tier 1s and engineering partners to discuss more efficient validation strategies,” said Shin Ki-wook, head of the Vehicle Network Solutions Business Unit at Vector Korea. “We also look forward to hearing industry feedback on real-world testing challenges in virtualization, automation and collaboration between software and hardware teams.”

Visit Vector Korea at Booth 4000 to find out more.

Hioki Korea – Integrated electrification measurement solutions

Hioki Korea.Hioki Korea is showcasing its integrated measurement solutions for EV powertrain development, including the PW8001 eight-channel power analyzer and the PW4001 for multichannel power measurement.

The systems allow engineers to analyze energy flow across the entire drivetrain – from inverter and motor through to the battery – with high accuracy and wide bandwidth.

“Hioki’s electrification solutions are not just tools that display numbers,” said GeunSik Eom, Techwing CS engineer at Hioki Korea. “They are a measure of trust that shows how control logic designed by engineers performs on real hardware, helping accelerate development toward a carbon-neutral future.”

Visit Hioki Korea at Booth 4020 to find out more.

Other exhibitors and highlights

Across the exhibition hall, companies are showcasing test and development technologies, software and services that support vehicle programs from prototype through to production. The displays highlight advances in smart testing, the expansion of EV and hydrogen technologies, and new approaches to maintaining quality and regulatory compliance.

Visitors can explore innovations for ADAS and autonomous vehicle testing, electric and hybrid powertrain development, durability and crash testing, and NVH measurement. Simulation and digital twin platforms, dynamometers and emissions measurement technologies, as well as proving grounds and test facilities, are also featured.

Exhibitors presenting solutions include Innosimulation, Suresoft Technologies, Autocrypt, Tosun, imc Korea, ETAS Korea, GeneSys Elektronik and dSPACE Korea, among many others.

Conference highlights – Day 1

The conference program began today with sessions focused on autonomous driving technologies and electric vehicle safety evaluation.

The evolution of physical AI-based autonomous driving technologies
Jeong Dan Choi, assistant vice president in the Artificial Intelligence Robot Research Division at the Electronics and Telecommunications Research Institute, explored how autonomous driving AI is evolving from perception-focused architectures toward imitation learning, reinforcement learning and end-to-end decision frameworks.

KNCAP strategy for electric vehicle safety evaluation
Lee Eundok, research fellow at the Korea Automotive Testing and Research Institute, discussed safety evaluation strategies for EVs as adoption continues to grow under Korea’s electric vehicle distribution and promotion policies.

Additional presentations on Day 1 covered topics such as advanced testing solutions for modern mobility, integrated real-virtual validation, explainable AI for autonomous systems, simulation-in-the-loop prototyping for software-defined vehicles, and automated software verification workflows.

Still to come

The conference continues over the next two days with sessions covering simulation technologies, automated testing and validation strategies for autonomous and software-defined vehicles.

Visitors still have time to register and join Automotive Testing Expo Korea 2026 at KINTEX to explore the latest testing technologies and connect with engineers and innovators shaping the future of vehicle development.

Click here to register for a free visitor pass

Share. Twitter LinkedIn Facebook Email
Previous ArticleAgentic AI transforms McLaren Automotive’s entire engineering process
Huali Piao

Related Posts

Vehicle Tech Week Europe logo and company logos for ASAM, FISITA and PAVE Europe on an image depicting a city street of connected vehicles and infrastructure.
Automotive Testing Expo

Vehicle Tech Week Europe announces strategic partnerships with PAVE Europe, ASAM and FISITA

March 13, 20263 Mins Read
The ATTI Awards Facility of the Year 2025 trophy pictured on a table among other awards, at the awards ceremony.
Automotive Testing Expo

ATTI Awards: New format announced for Vehicle Tech Week Europe

January 28, 20263 Mins Read
The ATTI Awards Facility of the Year 2025 trophy pictured on a table among other awards, at the awards ceremony.
Automotive Testing Expo

ATTI Awards get a refresh for 2026 – nominations now open!

December 3, 20252 Mins Read
Latest News
Automotive Testing Expo Korea.

ADAS, electrification and validation tech drive opening day at Automotive Testing Expo Korea 2026

March 18, 2026
A silver McLaren 750S spider drives along an empty bridge.

Agentic AI transforms McLaren Automotive’s entire engineering process

March 17, 2026
An illustration of a van, a truck, an SUV and a small car driving side-by-side on a road. They are communicating with roadside antennas.

Researchers find driverless cars and digital twins need more than 5G

March 17, 2026
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
SAVE & ACCEPT