Standards body ASAM gains new CEO and CTO

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The standardization organization ASAM has appointed Marius Dupuis as its new CEO, while Benjamin Engel will assume the newly created position of chief technology officer (CTO). The company states that expansion of its management team has become necessary due to the strong growth in membership in recent years and the resulting increase in complexity of the tasks.

Dupuis will take over from Dr Klaus Estenfeld, who has held the position of MD on an interim basis since February 2022. Dupuis is now responsible for membership management worldwide and for the strategic direction of the organization. Before joining ASAM, Dupuis was owner and managing director of VIRES Simulationstechnologie for more than 20 years and most recently worked as managing director of the Vires Business Unit within the Hexagon Group. There he gained profound knowledge in the field of simulation-based testing for ADAS and AD. After leaving Hexagon, he founded two startups which he will continue to support alongside his role at ASAM.

New CTO Engel will be responsible for the technical development and alignment of the ASAM standards as well as for the technical team at ASAM. In his previous roles as a global technology manager at ASAM and as a team lead in CAE he gained a deep knowledge of simulation for automotive, particularly on virtual V&V for AD/ADAS.

Dupuis commented, “After working in a strong and established corporate environment, the management and development of ASAM brings me back to my roots and offers me all the fascination and momentum that you would usually only expect from startups.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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