Rototest in bid to extend US market reach

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Powertrain dynamometer supplier Rototest has announced a new, extended, sales partnership with Toyo Corporation, aimed at extending its market reach in the USA.

Under the terms of the partnership, Japanese testing equipment specialist Toyo will market and distribute Rototest Energy, a next-generation family of dynamometers, across the US market as well as in Japan and China.

Traditional test equipment such as roller-type chassis dynamometers typically require very large infrastructure, struggles with road-like high dynamic testing and cannot, due to design, meet requirements for new functionality such as steering operation.

Rototest’s innovative dynamometer concept, however, provides a dynamic capability and steering functionality enabling true road-to-rig as well as a flexibility that substantially lowers the total cost. It also ensures a much quicker system installation thanks to its infrastructural requirement being only a flat surface.

“Rototest’s products have disrupted the automobile testing industry market in Europe, Japan and China and we are looking to replicate that success in the USA,” said Christian Engstrom, CEO of Rototest. “Our extended partnership agreement with Toyo Corporation enables us to introduce our products to new customers in this important automotive region of the world.”

Masaru Gomi, president and CEO of Toyo Corporation, added, “We are continuing our focus on expanding our array of testing products for more industries through distribution partnerships with world-class companies.

“Our extensive knowledge of local and international markets will help customers in the USA discover these advanced and powerful automobile test and measurement offerings from Rototest.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of the automotive and tire industries.

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