As part of its global expansion, Sensoric Solutions – a maker of high-precision optical sensors for ground speed and motion measurement – has opened a US subsidiary.
Named Sensoric Solutions Optics & Motion, the new branch serves as a direct contact point for customers in North America. This setup enables quicker response times, easier project management and local customer support. All transactions, including invoicing, are handled through US channels to streamline collaboration for American clients.
“We’ve seen increasing interest from US-based OEMs, Tier 1 suppliers and motorsport teams – particularly in our optical measurement system, the OMS Race,” said Kai Gilbert, MD of Sensoric Solutions. “With no suitable distributor in place, establishing a local presence was the logical next move.”
The company says it has already formed partnerships with major names including GM, Honda and TRD. The MIT Formula Student team will showcase its race car – fitted with OMS sensors – at Automotive Testing Expo North America, taking place in October in Novi, Michigan.
Sensoric Solutions sees massive growth potential in motorsports, including NASCAR, IndyCar and Formula 1, as well as in broader automotive development programs.
Said Fabrice Martini, head of the US subsidiary, “We’re not just establishing a US footprint; we aim to collaborate closely with our customers, offer hands-on technical support and deliver fast, practical solutions. The feedback from our early US customers has been overwhelmingly positive, especially regarding our technical expertise and responsive service.”
Read about how Sensoric Solutions helped Mercedes-Benz with a high-precision vehicle dynamics test solution in the March 2025 issue of ATTI, p90
Don’t miss Sensoric Solutions at this year’s Automotive Testing Expo North America, October 21, 22 & 23, in Novi, Michigan. Register to attend