Mitsubishi and Nissan to launch new Kei cars as collaboration deepens

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Mitsubishi Motors Corporation and Nissan Motor Co. will introduce four new mini-vehicles in Japan through their joint venture, as they continue to expand their collaboration.

Production of the all-new Mitsubishi eK wagon, Mitsubishi eK X, Nissan Dayz, and Nissan Dayz Highway Star, is underway at Mitsubishi’s Mizushima Plant in Kurashiki, Japan. For the first time, the models will be offered with semi-autonomous driving technology, designed for single-lane use on highways.

NMKV, a joint venture of the two companies, integrated Nissan’s advanced technologies and Mitsubishi’s extensive experience in mini-vehicle production into the light, tall wagon-type cars. The companies launched the first generation of the models in 2013 and have increased their collaboration since becoming Alliance partners in 2016. Last month, the all-new Nissan Livina, which shares a platform with the Mitsubishi Xpander, went on sale in Indonesia.

The new models deliver markedly improved performance, with upgraded platforms, engines and transmissions. They also feature an all-new design. While the Nissan and Mitsubishi mini-vehicles share key components, they retain separate brand features.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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