Kistler Group, a dynamic measurement technology company, and Keller Pressure, a manufacturer of piezoresistive pressure sensors, have signed an additional agreement affirming their intention to expand their strategic partnership, strengthen synergies and adopt a targeted approach to the ongoing development of the Chinese market. The signing adds to the partnership that has been in place since 2008.
Despite Chinese demand for intelligent manufacturing, automation and precise and reliable measurement solutions, access to the Chinese market is complex.
Pooling expertise for the Chinese market
Both partners have said they will contribute their respective strengths to better position themselves in the Chinese market.
Kistler is offering its sales and service network as well as its knowledge of the market in China. Keller Pressure aims to complement Kistler’s product portfolio by offering high-precision piezoresistive pressure sensors. Training and support activities are also set to be expanded and driven forward.
Piezoelectric sensors are particularly suitable for measuring highly dynamic processes. Piezoresistive sensors, on the other hand, are ideal for measurements of long-term-stable static and gradually changeable pressures. The combination of piezoelectric and piezoresistive sensors aims to offer comprehensive measurement technology solutions to meet the specific requirements of Chinese customers.
Long-standing partnership as the basis
The partners plan to eventually look beyond China and undertake joint activities in other Asian markets.
“By strategically stepping up our collaboration, we are sending out a clear signal for long-term growth in a key market,” said Marc Schaad, CEO of the Kistler Group. “Our customers in China will thus benefit from even deeper market penetration as well as optimized solutions for their specific applications.”
Tobias Keller, CEO of Keller Pressure, added, “Thanks to our cooperation with Kistler, we can take a targeted approach to bringing our know-how into the Chinese market, and we can tap into new growth potential. Together, we offer a unique product portfolio that delivers maximum precision and quality.”
In related news, Kistler’s jBEAM Lab data analysis software has been updated to offer functions that enable more efficient analyses. As a result, raw data can be used to create diagrams and spectrograms regardless of the hardware. Read more here.
