Former Aston Martin chief exec and AMG boss Tobias Moers (above) has been named as chief technical officer and co-CEO of Swiss outfit Piëch alongside Manfred Fitzgerald (below), who also becomes chairman of the executive board. The new management duo have been briefed to forge the automotive manufacturer’s name as a luxury brand of fully electric sports cars.
“With Manfred Fitzgerald and Tobias Moers, two established authorities from the sophisticated and rapidly evolving world of sports cars and automotive luxury brands join the Piëch team. Both have a proven and enviable track record in this segment and possess extensive knowledge, an adept sense of how to communicate with exclusive customers and a distinct understanding of luxury brands. We are convinced that this management team will steer the Piëch brand to long-term success through the introduction of an attractive product portfolio, pioneering technology and an exceptional customer experience,” commented Piëch Automotive founder Toni Piëch.
Moers is most well known for his role at AMG, which he joined in 1994. He served in numerous engineering positions moving up the ranks to take on the responsibility of overseeing the complete development of all AMG vehicles in 2002 for Mercedes-AMG. In 2013 he was made chief executive of the company. In 2020 he moved onto Aston Martin to undertake the role of CEO, and lead the turn-around of the British OEM.
Fitzgerald worked for 12 years at Lamborghini as director of brand and design. Prior to that, from 2016 he was executive VP at Hyundai Group and global head of Genesis.