Cellbond secures Korean distribution deal for its ATDs

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Passive safety test equipment designer Cellbond has entered into a partnership with Korean company A&G Technology for distribution of its crash test dummies in Korea. A&G, the company’s existing crash test barrier agent, supplies vehicle and component inspection equipment.

With customers including Hyundai, GM Korea, Kia Motors, Korean Air and Hankook, A&G has strong links in Korea. Cellbond hopes to exploit these connections in order to expand in the Korean market.

We are delighted to announce that A&G Technology are now our ATD (anthropomorphic test device) agents in Korea,” said Dr Mike Ashmead, managing director at Cellbond.

“This is a key market for our ATD products and we know that A&G, with their proven track record of innovation and excellent customer service, are the right partners for us.”

“We are pleased to strengthen our relationship with Cellbond,” said Kim Geun Seong, head of sales at A&G. “Their products have a reputation for excellent performance and quality and align perfectly with our position as a total solution provider of automotive test and inspection equipment in Korea.”

Meanwhile, Cellbond has appointed Derek Winter as ATD engineering manager. Based in the Huntingdon head office in Cambridgeshire in the UK, Winter will oversee the expansion of the on-site Dummy Test Lab as well as lead product development.

With 20 years’ experience in the vehicle safety testing industry for Horiba MIRA, Winter has specialized in designing and commissioning test equipment and will join a growing workforce of 185 people.

“We are thrilled to welcome Derek to the team,” said Ashmead. “Derek has a huge amount of valuable knowledge and experience and his appointment is key to implementing our growth strategy in terms of both staff and products.

“The fact that we can attract an engineer of his caliber to the business is indicative of our reputation as a UK company in a global arena where we are known as innovators and industry leaders.”

October 17, 2017

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John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive, marine and entertainment divisions. Currently editor of Automotive Testing Technology International, Crash Test Technology International and Electric & Hybrid Marine Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web content. Aside from the magazines, John also serves as co-chairman of the annual Electric & Hybrid Marine Awards and can be found sniffing out stories throughout the halls of several of UKI's industry-leading expo events.

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