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Appointments, Partnerships, Investments & Acquisitions

Ceer and Siemens to digitally transform EV development processes

Callum Brook-JonesBy Callum Brook-JonesAugust 22, 20231 Min Read
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Saudi Arabian EV brand Ceer has announced a collaboration with Siemens Digital Industries Software to accelerate Ceer’s digital transformation and enable its engineers to design, develop and construct next-generation vehicles using Siemen’s Xcelerator range of software. The partnership is anticipated to significantly enhance Ceer’s development, validation and manufacturing processes.

“We are happy to collaborate with Siemens Digital Industries Software and deploy its portfolio of solutions at Ceer,” explained James DeLuca, CEO, Ceer. “Given the transformational changes in the automotive industry, having the right partner and the right software solution are fundamental to our mission to design, build and sell aspirational vehicles for our customers.”

“We are delighted that Ceer has chosen the Siemens Xcelerator portfolio of industry software to help build the first electric vehicle brand in the Kingdom and to kick start the automotive manufacturing industry in the region,” added Edwin Severijn, senior vice president and general manager EMEA, Siemens Digital Industries Software.

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Callum Brook-Jones

After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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