Automotive Field Marketing Leader

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Website Keysight Technologies

Accelerate innovation to connect and secure the world

Keysight enables innovators to push the boundaries of engineering by quickly solving design, test, and validation challenges to create the best autonomous and electric vehicle experiences.

Join the European Marketing Organization (EMO) as the Automotive Field Marketing Leader  for an opportunity to accelerate innovations in electric mobility and autonomous driving to a more connected and safer world. Discover how you can use your talent to enable customer success using market insights, measurement applications, and marketing knowledge to accelerate the automotive transformation.

Roles and Responsibilities:
•    Active contribution to global planning and/or regional representative covering broader EMO
•    Create and implement regional marketing programs and tailor global campaigns to local needs
•    Design demand generation program and execution for the region
•    Own program tactics end-to-end, from budgeting, planning, and execution, to reporting. Maximize lead generation, responses, funnel generation, and order conversion.
•    Access local marketing needs and deploy relevant tactics to maximize returns. Tactics are not limited to emails, social awareness, tradeshows, seminars, webinars, third-party events, as well as Keysight partner events.
•    Create/Modify content for regional campaign deployment
•    Align with the regional sales team on priorities, focus, and growth areas, as well as develop customer success stories
•    Partner with Marcom to ensure sales enablement
•    Apply regional competitive intelligence and business intelligence into designed programs
•    Responsible for monthly/quarterly dashboard reporting and mitigation plan

We look forward to have you in our team!

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