McLaren Automotive has announced an electrification strategy that will see the OEM’s range of sports cars and supercars be 100% hybrid by 2025.
The Track25 plan – an updated version of the car maker’s previous Track22 scheme – includes a road map for future vehicles, production and technology that will see the launch of 18 new models and derivatives.
The OEM will also investigate augmented driving features, and work on development of a lighter, super-fast-charging high-power battery system for performance applications that call for 30 minutes of electric range on a race track.
The model schedule will form part of a £1.2bn (US£1.58bn) investment. Investment in the 18 new models and derivatives will increase production by close to 75% over current levels, and will see McLaren produce approximately 6,000 cars a year by 2025. All will be hand-assembled at the McLaren Production Centre in Woking, UK.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions continue to grow and our £1.2bn Track25 business plan, which covers 18 new models, including a new McLaren P1, is clear proof of that,” said Mike Flewitt, chief executive officer, McLaren Automotive.
“We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon-fiber tubs as part of a new £50m (US$66m) British-based production center, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.
“As a global brand, we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow.
“While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests.”
