Close Menu
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • March 2026
    • November 2025
    • Crash Test Technology – 2025
    • September 2025
    • June 2025
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. March 2026
    2. November 2025
    3. Crash Test Technology – 2025
    4. September 2025
    5. June 2025
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    November 27, 2025

    In this Issue – November 2025

    Automotive Testing Technology By Web Team
    Recent

    In this Issue – March 2026

    March 25, 2026

    In this Issue – November 2025

    November 27, 2025

    In this Issue – 2025

    October 7, 2025
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
Tire Testing

Pirelli develops bespoke P Zero R tires for Audi RS 5 and RS 3 Competition Limited

Zahra AwanBy Zahra AwanApril 13, 20263 Mins Read
Share LinkedIn Twitter Facebook Email
The Pirelli P Zero R on a green Audi RS 3 Competition Limited

Bespoke versions of the Pirelli P Zero R have been developed for the new Audi RS 5 and RS 3 Competition Limited. Designed to balance everyday usability with track performance, the tires have been developed with a focus on improved grip and shorter braking distances. Audi RS was among the first to adopt the P Zero R. The fitments build on more than 25 years of collaboration between Pirelli and Audi Sport in developing tailored tires for high-performance vehicles.

Ad-hoc development

Audi’s primary objective was braking performance. The P Zero R has been designed to approach the levels of performance of the semi-slick Trofeo R, delivering very short stopping distances and consistent deceleration under demanding conditions. To achieve this, Pirelli’s R&D center in Breuberg, working closely with its Milan headquarters, developed a new compound drawing on motorsport expertise.

The compound is optimized for strong grip even when cold, supporting Audi’s focus on safety and control during braking. While offering performance close to track-focused tires, the P Zero R remains suitable for everyday use and delivers improved efficiency, as reflected in its European label rating compared with other ultra-high-performance tires.

“The tire is the only connection between the vehicle and the road surface. Therefore, it plays a significant role in chassis development, especially in our RS models, where excellent handling has paramount importance,” said Steffen Bamberger, head of technical development at Audi Sport. “Plus a close, collaborative partnership is essential to achieving this level of performance.”

A balance of road and track

The RS 3 Competition Limited, created to celebrate the 50th anniversary of the five-cylinder engine, features a coilover suspension, increased top speed and ceramic brakes, thus providing impressive driving dynamics.

Two tire options are available. The standard P Zero R offers strong grip in both dry and wet conditions while balancing everyday comfort with sporty performance. For more track-focused use, the P Zero Trofeo R semi-slick is road-legal but designed primarily for the circuit. Its asymmetrical tread and motorsport-derived compound deliver high levels of dry grip, improved stability and lateral support, and shorter braking distances.

Joint development

The development process leveraged digital simulation both at Pirelli and Audi’s R&D centers to simulate tire behavior, taking into account weight distribution and contact patch, and to optimize the management of high torque and wear resistance. Physical tests then confirmed the virtual data through joint sessions on some of the most demanding circuits in the world, from the Nürburgring Nordschleife for handling and durability to test tracks in Spain and laboratories in Milan.

Precision tire for RS level dynamics 

The RS 5, Audi Sport’s first high-performance plug-in hybrid, required the development of a new high-load (HL) tire size. The structure of the P Zero R has been reinforced to support the greater weight of the hybrid components, while ensuring the driving precision required for an Audi RS vehicle. This tire allows the high torque of the hybrid system to be effectively transferred to the road, offering greater grip and stability.

Related news, Toyo Tires breaks ground on R&D center in Serbia

Share. Twitter LinkedIn Facebook Email
Previous ArticleVolvo begins on-road testing of hydrogen ICE heavy trucks
Next Article Pony AI launches self-improving physical AI engine PonyWorld 2.0
Zahra Awan

Zahra brings her background in reporting on the heavy manufacturing industry together with her passion for automotive as web editor at UKi Media & Events. She is keen to connect with people across the sector who share her enthusiasm for automotive innovation.

Related Posts

Left to right: Atsushi Saito, chargé d’affaires ad interim of Japan to Serbia; Satoru Moriya, director of Toyo Tire; President Aleksandar Vučić of the Republic of Serbia.
Tire Testing

Toyo Tires breaks ground on R&D center in Serbia

March 25, 20262 Mins Read
A test driver takes a journalist out for a spin at Nexen Tire's new hub.
Tire Testing

“We are judging whether we can integrate virtual testing methods into our conventional foundation phases” – Brad Kim, CTO, Nexen Tire

March 17, 20267 Mins Read
Promo pic of the Silicon Labs ultra-low-power BG22 Bluetooth LE SoC on a white background.
Test equipment

BANF and Silicon Labs develop real-time tire monitoring system for autonomous and connected fleet vehicles

March 16, 20262 Mins Read
Latest News
Pony AI logo on a blue watery background.

Pony AI launches self-improving physical AI engine PonyWorld 2.0

April 13, 2026
The Pirelli P Zero R on a green Audi RS 3 Competition Limited

Pirelli develops bespoke P Zero R tires for Audi RS 5 and RS 3 Competition Limited

April 13, 2026
A Volvo Trucks hydrogen ICE heavy truck with a dark blue cab and grey trailer undergoes testing in a rural location with snow on the ground and a mountain visible in the background.

Volvo begins on-road testing of hydrogen ICE heavy trucks

April 10, 2026
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
SAVE & ACCEPT