Close Menu
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
    • A-H
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
    • I-Z
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    • March 2026
    • November 2025
    • Crash Test Technology – 2025
    • September 2025
    • June 2025
    • Automotive Testing Technology
    • Subscribe to Automotive Testing
    • Crash Test Technology
    • Subscribe to Crash Test Technology
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn Facebook X (Twitter)
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
  • News
      • ADAS & CAVs
      • Aerodynamics
      • Appointments, Partnerships, Investments & Acquisitions
      • Automotive Testing Expo
      • Batteries & Powertrain Testing
      • Component Testing
      • Safety and crash testing
      • Dynamometers
      • EMC & Electronics Testing
      • Emissions & Fuel Consumption
      • Facilities
      • Full-vehicle Testing
      • Interiors & Infotainment Testing
      • Measurement Tools, Test Systems & Equipment
      • Motorsport
      • NVH & Acoustics
      • Proving Grounds
      • R&D
      • Sensors & Transducers
      • CAE, Simulation & Modeling
      • Software Engineering & SDVs
      • Tire Testing
  • Features
  • Online Magazines
    1. March 2026
    2. November 2025
    3. Crash Test Technology – 2025
    4. September 2025
    5. June 2025
    6. Automotive Testing Technology
    7. Subscribe to Automotive Testing
    8. Crash Test Technology
    9. Subscribe to Crash Test Technology
    Featured
    November 27, 2025

    In this Issue – November 2025

    Automotive Testing Technology By Web Team
    Recent

    In this Issue – March 2026

    March 25, 2026

    In this Issue – November 2025

    November 27, 2025

    In this Issue – 2025

    October 7, 2025
  • Opinion
  • Awards
    • About
    • What’s new and key dates
    • Eligibility and nomination
    • Get in touch
    • Judges
    • Winner interviews
    • ATTI Awards Forum
  • Videos
  • Supplier Spotlight
  • Proving Grounds
  • Events
LinkedIn
Subscribe
Automotive Testing Technology InternationalAutomotive Testing Technology International
Tire Testing

Michelin rolls out TreadEye across US retread network

Zahra AwanBy Zahra AwanOctober 17, 20251 Min Read
Share LinkedIn Twitter Facebook Email
Michelin TreadEye being used to measure tire tread.

Michelin has deployed TreadEye, a technology designed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye has launched across the Michelin Retread Technologies franchise network in the USA.

TreadEye is a tread depth assessment tool that helps fleets maximize tire investment. The system collects 1,200 measurement points, providing precise insights into tread wear and casing condition.

Michelin tire.

“TreadEye is a game-changer for our retread operations and for the fleets we serve,” said Nate Kirian, vice president of sales and distribution, commercial business lines for Michelin North America. “It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

Key benefits of TreadEye include identifying pull points by fleet location, maximizing rubber use by avoiding early tire removals, and preventing casing damage. The system also helps reduce DOT violations and downtime caused by late pulls, while improving the overall efficiency of the tire removal process.

In related news, Pirelli launches Cinturato Winter 3 – the first tire developed at its new indoor winter test facility

Share. Twitter LinkedIn Facebook Email
Previous ArticleAB Dynamics and DRI introduce active taillight system for Soft Car 360 ADAS target
Next Article Stellantis and Pony.ai to co-develop and test Level 4 AVs in Europe
Zahra Awan

Zahra brings her background in reporting on the heavy manufacturing industry together with her passion for automotive as web editor at UKi Media & Events. She is keen to connect with people across the sector who share her enthusiasm for automotive innovation.

Related Posts

Left to right: Atsushi Saito, chargé d’affaires ad interim of Japan to Serbia; Satoru Moriya, director of Toyo Tire; President Aleksandar Vučić of the Republic of Serbia.
Tire Testing

Toyo Tires breaks ground on R&D center in Serbia

March 25, 20262 Mins Read
A test driver takes a journalist out for a spin at Nexen Tire's new hub.
Tire Testing

“We are judging whether we can integrate virtual testing methods into our conventional foundation phases” – Brad Kim, CTO, Nexen Tire

March 17, 20267 Mins Read
Promo pic of the Silicon Labs ultra-low-power BG22 Bluetooth LE SoC on a white background.
Test equipment

BANF and Silicon Labs develop real-time tire monitoring system for autonomous and connected fleet vehicles

March 16, 20262 Mins Read
Latest News
3D computer-generated software-defined vehicle graphic.

Building trust in AI with deterministic engineering

April 1, 2026
An RV Tech vehicle undergoes winter testing, driving across a snow covered landscape with a low sun in the sky in the distance.

Rivian-Volkswagen joint venture completes SDV architecture winter testing

March 31, 2026
People sit in rows at a technical seminar with a speaker on the stage holding a microphone in front of a large projector screen.

Interoperability and cross‑domain collaboration take center stage at ASAM’s Technical Seminar 2026

March 31, 2026
Free Weekly E-Newsletter

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TITLES
  • Automotive Interiors
  • Automotive Powertrain
  • ADAS & Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
SAVE & ACCEPT