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Show review: Automotive Testing Expo North America 2014

Automotive Testing Expo North America 2014 has been an enormous success. There were thousands of attendees, and visitors and exhibitors relished the opportunity to meet new and existing contacts

 



Over 250 exhibitors showcased the latest innovations, technologies and equipment, such as Dataforth’s new industrial data acquisition and control system. This is a high-performance, highly flexible system that is claimed to offer the industry’s lowest cost per channel, integral PID loop control, and ±0.035% system accuracy (module dependent).

Methode Electronics highlighted its new sensor that measures “true torque”. Maryanne Mitchell, business development manager for North America, said, “It provides users with the ability to sense torque of the shaft within the transmission. They can take that torque value and put it into their control process to gain all kinds of valuable information such as shift performance and fuel economy.” Methode’s patented non-contacting sensor technology utilizes fundamental mechanical and magnetic properties of a material to measure the applied torque.

Visitors were attracted to VisiSonics’ stand for a demonstration of its NVH analysis toolset, which comprises a 64-microphone, five HD camera array coupled with a virtual reality module, which enables testers in the NVH lab to experience any recording made with the device as if they were inside the car using virtual reality goggles.
 



As ever, the show provided the ideal opportunity for companies to also reveal exciting news. For example, Link Engineering Company announced that it has recently acquired Dynamic Testing & Equipment LLC, and IMV revealed its cooperation with Kelly Space & Technology.

First-time exhibitor ZF, notes that the Expo served as the ideal platform for increasing its presence in the region: “The ZF Transmissions name was launched in the USA a few years ago and therefore it was perfect for us to attend; the resonance has been very positive,” said Markus Kramer, sales manager.

Exhibitors highlighted the chance to create invaluable contacts: “We’ve met many people from a lot of different industries and it’s always good to be able to meet them in one place,” commented Rod Line, account executive sales at Etas.

Mike Wright, branch manager at Forberg Scientific, said, “There are lots of quality people here and we’ve forged many new relationships.”

Stellar Technology’s regional sales manager, Darren McCulley, reported, “The leads that we get here are good quality leads – typically we fill out a week’s worth of sales meetings in Detroit after attending the show.”

Jeffrey Beebe, key account manager for Meiden America Inc, another exhibiting company, commented, “We’ve had lots of good leads. There are people here with money to spend and projects ready to go.”
 



Visitors had their eyes on various technologies to help with their test needs, such as Vivek Shah, a test engineer at Harman International who was specifically interested in infotainment test equipment: “There are several exhibitors that will be particularly helpful for my company’s needs including a couple that we already work with and others that we are hoping to work with.”

Meanwhile, a senior test engineer from LingLong Americas, Anthony Joyner, was on the lookout for new innovations in the tire test industry: “There are a lot of suppliers here. We are specifically looking for new cutting-edge technology in tire testing equipment, for example for footprint analysis, stress, noise and handling.”

Showgoer and test engineer at Toyota, Jay Sapko, visited the expo to learn more about the latest high-speed camera technology and calibration services on offer. He said, “I’ve been testing for 35 years and I come here every year. It’s a great opportunity to meet work colleagues that I’ve worked with in the past.”

“We always come here to look for new technologies, this year we were specifically interested in test tracks,” reported Paul Robson, manager of the Nissan Technical Center, North America.

Alongside the show, the always-popular Open Technology Forum had presentations from experts covering critical industry topics including how to improve efficiency testing of electric motors and inverters, the latest in road load data acquisition and in NVH analysis – to name just a few of the subjects discussed.
 



Expert speakers included Andre West, a validation engineer from General Motors; Alvaro Masias, a research engineer at Ford Motor Company; and Sukhdeep Singh Arora, manager of new product development for BMW Motor, India.

Dates for Automotive Testing Expo North America 2015 are October 20-22!

 

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