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Show review: Automotive Testing Expo Europe 2012

The 2012 Automotive Testing Expo Europe celebrated its 14th anniversary this year. With hundreds of exhibitors and even more visitors, this years Expo proved, once again, why it is the must-attend event for anyone in the automotive testing industry

 

 

Automotive Testing Expo Europe 2012 has been hailed a huge success by visitors and exhibitors alike. The show entered its 14th year in 2012, and once again displayed the trademark variety of exhibitors and new technologies that has seen it firmly established as a must-attend event for those in the vehicle development industry. As usual, the majority of exhibitors took the opportunity to use the show as a unique platform for product launches, such as Horiba.

Launching the new Mexa-One gas analysis tester, Mr. Horiba chairman, president, and CEO of Horiba Ltd. said he was “honoured” to be doing so at the show. Marking the 60th anniversary of the brand, the Mexa-One is the latest in the Mexa range, which has seen over 8,500 units supplied to emission laboratories and test cells around the world. The Mexa-One builds on this success, whilst offering increased usability and reduced running costs.

Other significant announcements made at the show, included Moog announcing a new collaboration with Fraunhofer LBF, the German Institute for Structural Durability and System Reliability Research. The partnership will see Moog supply the institute with a 200Hz hydraulic simulation table, as well as a climatic chamber, and battery testing safety system.

As visitors worked their way around the 320+ exhibitors, there was a great atmosphere resonating through the hall. “We’re enjoying the show because business is going well,” explained Phil Hopper, business development manager at A & D Europe. “We’ve had lots of visitors to the stand and we’ve had lots of leads. Some quotes have also been requested from new customers that haven’t been to the show before.”

“It’s a great opportunity to meet existing customers and potentials ones too,” added Steve Boyle, support engineer at Oxford Technical Solutions. “It’s also been really interesting having a look at what’s new in the industry.”

Such industry news could be found over at the Toyota Motorsport GmbH booth, with the company announcing its latest attack on the unforgiving Pikes Peak hillclimb. The PV002 challenger utilizes a tubular space frame chassis from UK niche manufacturer Radical, whilst a bespoke electrical powertrain develops around 350kW and 900Nm of torque.

The show continued its tradition of providing platforms for both established, as well as the relatively new; providing unique opportunities for business at either end of the scale. “It’s fantastic,” explained Sonshi Li, sales engineer at fledgling company NCTEngineering GmbH. “We have met a lot of potential customers today and have really raised our profile.”

Michael Hauf, test engineer at Adam Opel AG was equally impressed with the spread and variety of exhibitors on show, “It’s very interesting to see what’s on the market, to get an overview of the test equipment suppliers that are out there, and to see what companies have to offer.”

The comprehensive mix of exhibitors could be seen in the news from test facilities Nardo and Southern Hemisphere Proving Grounds, who both announced significant changes to their respective facilities. SHPG announced several improvements and changes, thanks to a €1.2m investment, that have been implemented to ensure good testing conditions through the winter period of June through September. Whilst Nardo announced that Porsche Engineering has taken over the facility, with a vision to further improve and optimize the site, before opening it up to clients for testing and trial purposes.

Summarizing a busy three days’ business at the show, Keith Skidmore, torque sales manager at Interface Force Measurement said, “We’ve had a good show; we’ve had some real interest. People with real projects and applications, rather than the literature collectors you get at some shows.”

 

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